Leading Social Networks Reach Worldwide as of January 2016

Leading Social Networks Reach Worldwide as of January 2016

As there were ages like Stone Age, Bronze Age and Iron Age, we can regard the current age as the age of social media. In the past decade, the thing which has gained an increasing popularity and is even being more and more popular is the social media. Back in our childhood nothing like social media existed but now it has become as important as air and food for humans. We can live no day without tweets, statuses, snapchats and Instagram photos. Social media is slowly taking over our lives.

Social Media Infographic
Infographic about Social Media Reach

In this article, we will have a statistical analysis of all the major social media networks. The networks are ranked as the number of active accounts as of January 2016. Top if the list is obviously Facebook. It has crossed 1 Billion mark and has currently 1.55 Billion active users per month. Top photo sharing application Instagram has some 400 Million users active every month. In the Blogging network, Tumblr has more than 555 million active blog users on their site in the month of last January.

Why are the Social Media so highly used?

Most of the top social media are available to the users in a number of different languages. They let the users connect and share thoughts, pictures, videos, messages and much more with friends and family across the political, social, and economic and all other boundaries. All over the globe approximately 2 billion people have access to the World Wide Web and use the social media networks. Experts think that these figures will increase further because; mobile device usage is on an increase. Moreover, internet is becoming available to more and more people which means that the usage will increase.

Facebook – 1.55 Billion users
WhatsApp – 900 Million users
QQ – 860 Million users
Facebook Messenger – 800 Million users
QZone – 653 Million users
WeChat – 650 Million users
Tumblr – 555 Million users
Instagram – 400 Million users
Twitter – 320 Million users
Baidu Tieba – 300 Million users
Skype – 300 Million users
Viber – 249 Million users
SnapChat – 200 Million users
Linkedin – 100 Million users

The most popular social media networks have a very large number of monthly active users. This is mainly due to strong user engagement tactics used by the social media’s artificial intelligence. As an example, Facebook has recently crossed 1 Billion monthly active users and the recently launched social media network Pinterest is the first independently launched to reach 10 million registered monthly users in the shortest record time. It is observed that the social media networks of immense popularity like Facebook which have more than 100 million monthly users, were formed in the United States of America. The Chinese social media network Ozone and the European VK have also got immense popularity in their respective areas due to the local content and the engagement of local population.

Social media is used for a number of different purposes. It may be connecting with friends, family and coworkers as on Facebook and Google+. These also allow the sharing of photos, videos and audio and the playing of player versus player games. On the other hand the networks like twitter and Tumblr are meant for rapid communication of thoughts with a number of people in distant places. The amazing thing about all these networks is that they do not have any content of their own but work on user generated content

The following references were used in the writing of this blog post

Mobile social networks

How to Increase Alexa Rank Quickly

Intro:

Everyone wants to improve their Alexa rank. It is one of the important factors for bloggers which helps in judging a website. Every website owner wants to improve their Alexa rank, because the better the rank is, the more valuable your site will be. Having a better Alexa rank will attract good advertisers, investors and also good authority. A good Alexa ranked website is considered as an authoritative website. Having good Alexa rank will also increases the chances of approval in reputed ad networks like TribalFusion ad network. Every blogger wants to increase their Moz rank, Page rank and Alexa Rank. Because these are the important metrics which every blogger crave for.

Image Source: blogspot.com

Background:

Before I explain the factors which will help in increasing the Alexa rank. I would like to write a little bit background info about Alexa ranking. Alexa Internet is a web Analytics Company founded individually at first and later it was acquired by Amazon.com. At first Alexa used to offer domain information services like on which name the domain was registered and related sites suggestions. It used to suggest users like which site he needs to visit next. After that, it started Alexa web search engine partnered with Google and later with Bing and finally stopped its web search engine. Apart from these services, as the company grew in size, it started archiving websites. This helped in creating the internet archive. Alexa Internet continues to supply the internet archives to way back machine where people will be able to see how a website used to look like in earlier years.

In the recent years, Alexa has changed its look and feel of the website. This is how Alexa ranking website looks like when I am writing this blog post.

Image Source: Alexa.com

For more information on how Alexa rankings works, read the following blog post.

Many people say Alexa rank is not accurate, as it collects data about each website from people who use Alexa Toolbar. If no user is accessing your website with Alexa toolbar installed in their browser, then your Alexa rank will be null, means no Alexa rank. But even then, with its tiny data which was collected from its toolbar users, it estimates each website’s traffic and assigns a Global rank and local rank for your website in your most visited country. Even many people find this information as somewhat accurate, because their rank will go up and down when there is a fluctuation in their traffic coming to their website.

According to Alexa website, consider the following graph which was taken for Rank and visitors.

Image Source: Self

According to the above graph, Alexa ranking will look like a long tail graph, which means, the sky blue colored shaded area represents huge traffic websites, whereas the green colored shaded area represents low traffic websites. As you can see in the graph, there is a sharp rise in the graph in the blue shaded area, which means, it is difficult to move few positions of rank after achieving lower rank. For example, if your Alexa rank is under 1000, then it is very difficult to move few positions below than 1000, as your site will be competing with very high traffic websites. Whereas in the green shaded area, your website will be competing against low traffic websites, so it will be easy to change your rankings quickly. For example if your website’s current rank is 2 million, you can easily come to 1 million if you get few visitors. Because, your website will be competing against low traffic websites.

So, the closer your reach to the head of the graph, it will be difficult to get to head of the graph. Because, consider, the head of the graph is Google.com which receives huge amount of traffic every second. So, you will be competing with Google here with your website. The amount of traffic your website receives is very low when compared with the amount of traffic Google will receive.

How is Alexa Rank Calculated?


Image Source: tricksage.com

Alexa will rank websites basing on the following data, placing Google, Facebook at top ranks your website will be assessed with other 30 million websites along with Google and Facebook. It calculates your rank by assessing the number of visitors your website is receiving, thereby it calculates your global rank. Alexa toolbar will assess all website’s traffic, among all websites, Google and Facebook will remain at top position in receiving traffic, so they will get Alexa rank of 1 or 2. So, your website will be compared with other 30 million websites and will get a ranked accordingly by Alexa.

Here are the ways to get better Alexa Rank

Image Source: chambersexecutive.com

  • 1. Write Quality and Engaging Content

The first and foremost thing to increase your Alexa rank is by writing amazing quality content which drives the engagement from the users. Google always loves quality and unique content. If you write great content, the chances are very high that your content will get ranked in Google and thereby you will get lot of organic (Search) traffic to your website, which eventually will increase your Alexa rank.

Alexa will also measures your search traffic. So, the more search traffic your website gets, the better your Alexa rank will be. See below for a screenshot of Alexa ranking page for my website.

In the above, I am getting around 13.30% of search traffic, and also Alexa tracks the keyword from which your website is getting traffic from. See in the above screenshot for to see the keywords from which I am getting traffic from. So, increase your website visibility in search engines to increase your Alexa rank.

When writing your amazing content, try to follow these on page SEO factors which will help in ranking your website.

  • 2. Build Back Links

Building backlinks to your website will increase your website ranking in Google and thereby it increases your Alexa rank. Try guest posting in sites related to your website niche. This will generates backlinks to your website and thereby increase your website visibility in Google. Try also commenting in blogs related to your website, which will also bring good related backlinks to your website.

As you can see in the above screenshot of my website’s Alexa rank page. Alexa also logs sites linking to your website. So, increase the number of websites which links to your website by writing guest posts and by blog commenting in related blogs which will increase the number of sites linking to your website. Thereby it helps in increasing your Alexa rank.

Try to comment on blogs, because every blog owner will tend to have Alexa toolbar installed in his browser, so if you often comment on their blogs, there are very good chances that they may visit your website with their browser where Alexa toolbar is installed. So you will get visitors visiting your website with Alexa toolbar installed in their browsers.

  • 3. Produce Content More Often


Your Alexa rank won’t improve if you don’t write content more often. I see a huge raise in my rankings after I started writing blog posts more often. As you know no one will like your website if you don’t produce content more often. People will fed up seeing the same blog posts all the time. By writing content more often, you will get more keywords from your blog posts which will be ranked in Google and thereby you can get a boost in your Alexa rankings too. Write regularly for your blog if you want to increase your website’s Alexa rank.

  • 4. Place Alexa Rank Widget on your Website

Image Source: dheerajkumar.com

Placing Alexa Rank widget on your website will help in increasing your Alexa rank of your website. All you have to do is register at Alexa.com website and fetch the widget code from their website and place it in your website’s source code. This will display your current Alexa rank of your website in your website as shown in the above picture. You can notice in my website, I have placed the Alexa rank widget which displays my website’s current Alexa rank in the sidebar.

To know how to place Alexa rank widget on your blog, read the following post.

How to create Alexa Rank Widget for your WordPress blog

  • 5. Increase your Alexa Rank with Alexa Toolbar

Alexa collects every website’s data through its toolbar: Alexa toolbar. From the data collected by the Alexa toolbar, Alexa assigns ranks for each website. Normally every website owner visits his website many times in a day. So, if you install Alexa toolbar in your own browser, you will be visiting your website from the browser with Alexa toolbar installed. Since, there will be not many users who will be visiting your blog from browsers with Alexa toolbar. Chances are there that Alexa will collect your browsing data, so there will be chances that your browsing activity may increase your Alexa rank.

You can download the Alexa toolbar from here. It is available for both Google Chrome and Mozilla Firefox.

  • 6. Get Social Traffic


Image Source: moxeemarketing.com

You can increase your Alexa rank by getting social traffic like from Facebook, twitter and other social media platforms. This will increase the number of visitors coming to your website. The more traffic you get to your website, the better your Alexa rank going to be. You can even try advertising in Facebook and twitter to get more social traffic, which will increase your Alexa rank overtime.

And also, try to get engaging content, so that your content will be shared across different social sharing platforms which will bring new visitors every day to your website, which in turn will increase your Alexa rank.

  • 7. Claim Your Website with Alexa

Claim your website with Alexa.com by signing up an account with Alexa. This will help Alexa understand your website traffic. If you get low traffic means, it will have a negative impact on your Alexa rank. So, you need to focus on increasing your website’s traffic. Claiming will help Alexa understand your website traffic. The more traffic you get to your website, the better your Alexa ranking will be.

  • 8. Optimizing Your Images

Google image search can bring you a lot of traffic to your website. All you need to do is by adding Alt text to your images hosted in your blog. This will help in getting ranked in Google image search. When your keywords were searched in Google image search, chances are more that your images might pop up by getting ranked for those keywords when you add Alt text to your images. There by you will get traffic from Google image search too, which might increase your Alexa rank.

  • 9. Submit Sitemap

Create a sitemap for your site and submit to Google. If your site is fair new, Google will have hard time understanding your site’s structure. An xml sitemap will help Google understanding your site’s structure and also helps in indexing all of your webpages to Google more quickly and in timely manner. So, if you write content more often, Google will be able to index your content more quickly with the help of sitemaps. Therefore your keywords will get ranked more quickly with the help of sitemaps. And finally, it might help in increasing your Alexa rank.

Points to Remember:

  • Don’t join in any Alexa rank boosting programs, as they send hits from browsers installed with Alexa toolbar, which may increase your Alexa rank, but it won’t add any value to your website.
  • Using Alexa rank boosting programs, your rank will raise, but in long run, your rank will come down again.
  • Try focusing on bringing targeted traffic to your website which will help in increasing your Alexa ranking and will sustain longer.
  • You can’t increase your Alexa rank immediately, it calculates your rank basing on your historical performance. So, it will take some time to see some improvements in your actual Alexa rank.

How to create Alexa rank widget for your Blog

How to create Alexa rank widget for your Blog

Google page rank, Moz rank and Alexa rank are the most important factors for many bloggers. In deciding whether your website is popular or not, people will look for your Alexa rank. Having good Alexa rank for a website is considered as Authoritative website and also it will attract good advertisers to your website.

Many experienced bloggers recommend placing Alexa rank widget in their blog which will help in increasing their Alexa rank.

Read what factors are helpful in increasing your Alexa rank.

In the above article which I wrote earlier, adding Alexa rank widget is also one of the factors helpful in increasing your Alexa rank. If you have not already added your Alexa rank widget to your blog. It is the time to add the Alexa rank widget to your blog to increase your Alexa rank.

Recently, Alexa created a new interface for site owners, where they can claim their website and add detailed information about their website, which will be helpful in adding more information to their website’s Alexa profile. With this, site owners can also claim their website and generate widget code for their website to place Alexa rank widget in their website. If your website receives good amount of traffic, you can claim your website with Alexa, so that Alexa can collect your visitor’s data and this data will be used in calculating your Alexa rank.

How to Get Alexa Rank Widget?

WordPress offers plugins for almost any kind of functionality. For to get Alexa widget on your blog, you can use Alexa Rank Widget plugin to display Alexa rank widget in your WordPress blog. Install this plugin in your WordPress blog, then you can be able to display the widget on whichever location you want on your blog.

Follow the steps on how to setup Alexa Rank Widget in your WordPress blog.

Step 1:

Login in to your WordPress Admin dashboard. And now, in your Admin dashboard, Click on Plugins > Add New

See below for screenshot:

Step 2:

Now type Alexa Widget in your plugin search bar located at the top right hand side of your dashboard. And press Enter after you have typed the keyword.

Step 3:

Now you will get results for your searched query. The first result will be Alexa Rank Widget. You can see in the screenshot below.

Click on Install Now to install the plugin to your WordPress blog.

Step 4:

Now click on Activate Plugin to activate your installed plugin. See below for screenshot.

Step 5:

Now, you can see your newly installed plugin Alexa Rank Widget under installed plugins. Now, click on Configure Widget to configure your Alexa widget.

See below to know how to do that:

Step 6:

After clicking on Configure Widget you will be taken to Widgets dashboard. Under the available widgets, you can see Alexa Rank Widget. Click on Alexa Rank Widget, and you will be shown with different options depending up your WordPress theme.

For my website, I choose to add to my sidebar. You can choose a different place to add your widget.

See below for my screenshot.

Step 7:

After adding the widget in your desired location, you need to enter your blog URL to display your Alexa rank correctly. See below

After entering the URL, click on Save.

Step 7:

Now, visit your website to see your new Alexa Rank Widget.

How Does Alexa Rankings Work?

Alexa Rankings Intro:

Alexa.com is a web traffic company which is owned by Amazon.com based in California, USA. It was originally founded independently which was later acquired by Amazon.com. It is a web traffic reporting company which provides analytics like global rankings, traffic data and other analytical information for websites. As of now, Alexa.com receives around 6.5 million visitors monthly.

Image source: webgyd.com

Initially Alexa offered users with web suggestions like which website he needs to go next. It also offered data like on which name a website was registered, how many pages does the website has and how often the website is updating its pages along with Alexa web search.

Image source: Alexa.com

It also started archiving webpages along with its analytical data reporting. After it was acquired by Amazon for approximately $250 million, it started partnership with Google, DMOZ and later with Bing and finally stopped its Alexa web search and focused entirely on offering web analytics data.

Alexa Toolbar:

Alexa ranks websites using a sample set of data which it will receive from its toolbar (Alexa Toolbar). Alexa website tracks user’s data from its toolbar from the people who installs this toolbar in their browsers. Whenever a user visits a website from the browser which has alexa toolbar in it, this toolbar will collect data from the user like how many times the user is visiting a website and what websites he was visiting and how much time he was spending on each website, like all this information is being collected by Alexa toolbar and will be used for ranking websites.

This is how Alexa toolbar will look like in Mozilla Firefox’s browser.

Image source: Alexa.com

It provides the following features:

  • Alexa Traffic Rank
  • Traffic Rank in most visited country
  • Search Analytics
  • Way back Machine
  • Related Links
  • Average Load Time for the website

You can download Alexa toolbar from here.

Alexa Ranking:

Basing on the number of visitors who visits the website from the browsers with Alexa toolbar installed. Alexa will measure the rankings of the websites.

It gives the following rankings data for a website:

  • Global Rank
  • Rank in country from which most visits come to that website.

Even though there are not many people who use Alexa toolbar in their browsers. The amount of data collected by Alexa is a small fraction from its toolbar users when compared with overall internet users. Basing on the sample data received from its toolbar users, Alexa will determine the rankings of the websites.

This is how my website ranking page will look like in Alexa’s website.

Image source: Alexa.com

Currently my Alexa Rank is around 300k and in Singapore it is around 3.7k. Since I receive most of the traffic from Singapore currently, I get a local rank from Singapore country. If your website receive most traffic from United States, then you will get local rank from United States country.

How does it ranks?

Like I said in the above, it collects sample data from its toolbar users. So, if most people with Alexa toolbar visits your website, Alexa will have more data about your website and you will get good Alexa rank. For higher traffic websites, the people who access with Alexa toolbar will be more and so the Alexa rank is good. Apart from toolbar data, Alexa website says, that it also has other sources from where it collects traffic data.

During the installation of Alexa toolbar, it also collects its user’s geographical data and demographics. So with Alexa ranking data, you will get a ton of information like Geographical data of the website users.

Image source: Alexa.com

Other important metrics like

  • Bounce Rate
  • Daily Page views per visitor
  • Daily time on Site

It also collects search traffic information like from where the users are coming to your website.

Metrics like

  • Percentage of Search Traffic received by the website
  • Top keywords from Search Engines

Image source: Alexa.com

Apart from the above data, it also collects what these users will visits after visiting your website which are called as upstream sites.

Image source: Alexa.com

It also analyzes the backlinks like which sites linked to your site. And also, it suggests related sites to your website.

Image source: Alexa.com

It also collects demographics like Age, Gender, Education, Browsing location, Income and Ethnicity data.

Other Awesome posts related to Alexa Ranking

How to Increase Alexa Rank Quickly

How to Create Alexa Rank Widget for your Blog

Top Twitter Analytics Tools

With the advance of twitter analytics, twitter users can get some insightful data about their tweets directly from twitter. With the release of its powerful API, a lot of twitter tools were released by many developers and some were tried to give some value with their tools, but many of them got vanished as they failed to give users what they wanted, but some tools still survived and are doing really good by giving good value to its users with their tools. These tools will help in analyzing your twitter data like visualizing your tweets and followers.

Today, I am going to write on the list of available twitter analytics tools for your twitter analysis. With the generous API from twitter, a lot of twitter tools have popped up recently. People might be skeptical to try these new tools always. So, I thought I would give some insights on the available twitter analytics tools out there.

I am going to constantly update this post with new tools. Below are the top twitter analytic tools.

#1 TweepsMap

Since the name itself reveals it creates a map of your twitter followers. Have you ever wondered where in the earth your twitter followers are from? This Tweepsmap twitter analytic tool will help you in visualizing your twitter followers in a map. So, that you can see where your followers are coming from.

This tool is free up to 6000 followers. If you have followers more than 6000 means, you need to upgrade your plan to access its features.

Or they will ask you to tweet about their company so that, they can you give access to their tool.

Once you do so, you will get access to their tool.

You can get visual analytics with this tool about your followers. See below for the screenshot of its inside interface.

In the above, you can get information about your followers like where are your twitter followers are coming from like from which country you have most followers. For example in the above account, I have most visitors coming from Japan which are about 17.6%. You can also get information about from which state they are from. But it is available for Pro version users. Right now, I am using their free version to show you a demo of this tool.

You can also visualize your data in a pie chart. To get that, in the top left hand side of your dashbpard. you can see a List button to see your data in pie diagram.


 

Here are the other features of TweepsMap.

Intelligent Publishing:

  • Best Times to Tweet: Basing on your twitter account activity, it analyzes your account and gives the best times to tweet, so that you can reach all of your audience effectively. Their algorithm explores your audience’s behavior and their viewing habits and gives the best times for you to tweet. They analyze your followers viewing behavior by day and hour, so that they can analyze your follower’s behavior, viewing habits etc and finally gives you the best time to tweet to reach them.

     

  • Tweet Reach and Impact: With TweepsMap, you can also view your reach and its impact on your twitter account. It gives the data on your tweet reach, group of and replies and also retweets. You can sort your followers by city. And also, you can view your top influencers in your followers list, like who are engaging mostly with your content.

     

  • Explore Hashtag & Keyword: With this cool feature, you can search your twitter account with keyword’s or hashtag’s reach using Tweepsmap. With this feature, you can get info like who is talking about your brand and where are your tweets being retweeted. From which content, your followers are engaging with you.

     

Community Management:

  • Followers Map: This I have already shown you in the above, you can get your follower’s geo location using a map.
  • Analyze Growth/Decline: This feature is very important for people who want to target specific areas. Because, you can analyze your twitter followers to a city level with this tool. You can know from which city your twitter followers are increasing or decreasing by comparing your data with your previous data.
  • Follower History: With this, you can get history of your followers map like how your map looked in the past and how it is looking now.
  • Time zones/Languages: It also organizes your twitter followers basing on time zones and language they speak.
  • Unfollows: With this feature, you can know how many unfollows had happened to your account recently.
  • Top/Recent: With this feature, you can see your followers who are having most followers, so that you can know who are important and who are not.
  • Widgets: With this feature, you can create a map or chart widget of your twitter followers with your follower’s geographical data. This will be helpful in giving insights to your advertisers.

Community Building:

  • Inactive Accounts: If you are following any inactive twitter accounts who did not tweeted in six months, you can get that data with this feature. You can simply unfollow these inactive accounts using this tool.
  • Not Following Back: Many twitter starters follow a lot of accounts in order to get follows to their accounts. But after few days, some people will unfollow those people when they get enough followers. If you want to know who are not following you back, then with this tool, you can easily find them out.
  • Following Map: With this, you can get an overview on a chart or map of twitter accounts whom you are following.

Influencers Analysis:

  • Analyze anyone: Sometimes you want to know what other top twitter profiles were doing, in that case, using Analyze Anyone feature in tweepsmap you can get insights about that particular account you want to know about.
  • Analyze twitter list: The above feature can be used for group of twitter accounts with this cool feature.

#2 Hootsuite:

Hootsuite
is another powerful tool for managing your Twitter profile. It not only helps in managing your twitter profile but also helps in managing your Facebook profile.

Hootsuite offers a free trail for people who want to test it before they go for it. Below is the feature comparison between the free version and pro version.

After you sign up for their service, it will ask you to add your social profiles to get started.

This is how your interface would look like in the inside.

You will have the ability to schedule your tweets using the publisher feature available in Hootsuite.

With Analytics feature in Hootsuite, you can get your twitter profile overview, twitter engagement summary in detailed. With Twitter Aggregate feature in Hootsuite, you can compare your twitter account with other twitter account and find which twitter account is most engaging one basing on the number of tweets, retweets and followers.

With Assignments feature, you can create teams and organizations within Hootsuite to discuss strategies inside Hootsuite with your team in your organization.

With Campaigns feature, you can create Sweepstakes, Galleries and Contests in Minutes.

And finally, with Contacts feature in Hootsuite, you can get the data about your followers of their followers, following people and klout scores. You can follow/unfollow them directly from within Hootsuite dashboard itself.

With Hootsuite, they offer Google Chrome browser extension to manage all from your Chrome browser.

#3 Buffer

Buffer is another top twitter analytics tool which helps in managing your twitter profile.

It comes in free for a limited use. If you want to use it fully, you need to choose one of their paid plans.

You can also manage your Facebook and LinkedIn accounts using Buffer. With Buffer, you can also schedule your tweets upfront to reach your audience in a productive way. It also helps in discovering the best times for your twitter account for tweeting by analyzing your past performance.

It also automatically suggests you the right time and the number of times you need to tweet for your audience in a day.

You can also track clicks in the links posted on your tweets with Buffer.

Buffer Features Overview: Unlike other twitter analytics tools which I’ve discussed in the above, it doesn’t offer many features as its interface is very simple when compared with many others.

This is how it will look in the inside.

With buffer, you can do the following things.

  • Schedule your tweets to post automatically on specified times.
  • Find your most popular and least popular tweets all time.
  • Get info about your tweets like retweets, favorites, mentions, clicks and potential reach.
  • Get statistics on how much percentage does your followers grew in the past week.
  • You can also add RSS feeds to your dashboard from your favorite websites.

#4 Tweetstats

Tweetstats is another awesome twitter analytics tool which provides graphical statistics of your twitter profile.

Since this is a free service, getting your stats graph may take a while as they limit the number of concurrent users using their site.

Once you have waited for some time, you will get your graphical stats of your twitter profile. This is how it will look like.

You will get the following data using tweetstats

  • Your tweet timeline which gives you the info about number of tweets you make per day
  • Your tweet density
  • Aggregate daily tweets
  • Aggregate hourly tweets
  • Which interfaces you have used for your twitter profile to manage your twitter profile
  • Whom did you retweeted the most
  • Info about to which profiles you have replied to
  • You can also get tweet cloud of your twitter profile
  • And finally, you can get your follower’s stats too.

#5 TwitterCounter

Twittercounter is another powerful twitter analytics tool. It offers a lot of features but to get them, you need to be a paid member to access those features.

Since, this is not a free tool, you can’t access any of its features as a free user. But you can look at its dashboard by logging in with your twitter account.

This is how your Twittercounter dashboard will look like

You can get the following features with Twittercounter.

  • Info about your followers for your twitter account
  • Info about the people you are following
  • Info about people who have unfollowed you
  • Info about your new followers
  • You can compare one twitter profile with another and also you can get worldwide rank for your twitter profile.
  • You can also get info about your Retweets, mentions and Likes.
  • It will suggest you the best times to tweet to get maximum exposure of your tweets
  • It offers Twitter Mail service, where you can tweet by sending an email and also post images to twitpic by email.
  • You can also check any twitter profile and its strength and weakness and provides you handy recommendations on points of improvement.
  • It also has a tracker to track everything like hashtags, your twitter reputation, keywords and mentions which is very ideal for Brands especially.

#6 Twitonomy

Twitonomy is another powerful twitter analytics tool. Unlike the above tool, it is a free analytics tool with no limitations at all.

You can simply login to its dashboard by clicking on Sign in button in its homepage and then you will be taken to your dashboard.

This is how your dashboard will look like.

You will get the following features with Twitonomy.

  • Your mentions and Retweets
  • Your Most influential users
  • Your Most engaging users
  • Your Most active users
  • Your top hashtags
  • Your Most retweeted mentions
  • Your most favorited mentions
  • Your follower’s stats like their followers and the people they are following along with number of tweets they have made so far and also along with their latest tweet.

     

 

How to extract your twitter followers to excel sheet for free

How to extract your twitter followers to excel sheet for free or can be exported to Microsoft PowerPoint format also.

Recently many people are asking how to export their twitter followers to Excel sheet for free. So I thought I would write a blog post about how to extract your twitter followers to excel sheet for free.

export twitter followers

Twitter does not provide any official tool or option to export their twitter followers. But this would be a helpful for many tweeters. If they can export their followers, it would help them to track their followers timely. Since, twitter is not providing any official support to this feature, many private websites started offering this service by charging a fee for this feature. Most of the private websites who are offering this service don’t charge much if you have small following. But if you have large followers like more than 10,000. Then you need to pay some price in order to export your followers to excel sheet or Microsoft Power point format.

What is the use of exporting twitter followers?

Exporting your twitter followers can help you keep track of your followers, and their bio, number of followers for each user following you, their location. You can also track your followers niche, like what topics they were interested in, which topics they are actively involved in, which keywords they were actively searching for. You can also get data like their time zones, so that, you can have a clear idea from which geo your followers are from. You can also get data like Audience distribution by klout score, active topics.

With Klout Score, you can find how influential your followers are. Having highest klout score means the person is more influential. According Klout’s website, Barack Obama is the #1 influential person so far. So, exporting your twitter followers will give you much data about your followers. You can also, not which users are worthy and can write personal notes about them. And also, if wanted, you can extract people whom you want to follow in your other account.

Now, here I am going to show you how to export your followers step by step.

Step: 1

Simplymeasured.com is a website designed for Social media analytics. They offer free twitter analytics too.

Go to the following link in order to export your twitter analytics

http://simplymeasured.com/freebies/twitter-follower-analytics

Step 2:

Enter your twitter username as show in the above field, the website will fetch your twitter account next to the field.

Now, if you see your twitter account fetched correctly, click on Continue to export your followers.

Step 3:

Since, they are offering this service for free upto 10,000 followers, they are asking us to follow their account in order to export your followers.

So, follow the step to download your followers information.

Step 4:

As their website already fetched your twitter account, it will ask you to authorize your account to follow their twitter account.

Authorize your twitter and follow their twitter account to proceed with exporting of your twitter followers.

Step 5:

Now, enter your name, email address and company name, so that they will send your report to your email address.

Step 6:

Once you have filled all these details, click on Send Me My Free Report, your twitter followers report will be mailed to you shortly

You can also download your followers report if it is a short one. Click on the above link as shown in the fig, and you can download your report.

Finally,

Your report will look like the following image.

You can see the data of your follower distribution, Klout Score, Tweets you and Audience.

You can also get data about the top keywords in your Audience Profiles. This will help you tailor your audience basing on different niches.

The report will also give you a bar diagram of your audience with top keywords and their niche.

You can also see the data of your twitter followers distribution by Date of last tweet. You can see data like, how much percentage of people in your followers have tweeted in the last 24 hours, 24 hours to 1 week till one year.

In the above sample report, you can also see the number of followers your followers have.

You can also see your audience klout score distribution and the topics they were involved in. This will help you to find out who are your most influential followers among all of your followers. You can see who has the highest klout score and lest. The person with highest score is more influential, so you can see which one of your followers has highest klout score.

Like I said in the above, in this twitter followers export report, you can also see your audience distribution by time zone.

This report has also filtered your total audience by zone wise, so that you can see from which time zone you have more followers and from which time zone you have less followers. So with this analytical data on time zone, you can work on other geos where you are not getting followers from.

At last, you can see the detailed view of your twitter followers with metrics like number of followers your following people has, number of people they were following, Number of tweets each person has made so far, their klout score and the topics they were engaged on.

Conclusion:

This twitter analytical data on your followers will help you analyze your followers and can help you gain more following. You can read more info about twitter analytics in earlier blog post.

If you like this article, please share it on your Facebook or twitter.

Track your E commerce sales with Facebook conversion pixel code

Track your E commerce sales with Facebook conversion pixel code
 
facebook-ads-conversion

Are you an e commerce business owner and using Facebook ads to drive customers to your website and get more checkouts? If you are struggling with Facebook ads and not sure whether it is bringing you good ROI or not. Do you know which kind of ads are brining good sales and which ads are not performing well? If not, you should consider using Facebook conversion tracking pixel which will help you to track conversions happened in your website with Facebook traffic.

Today, I am going to show you how to setup conversion tracking with Facebook ads to track your sales which will happen with Facebook traffic.

First of all, I will explain what a conversion tracking is and why it is very important to track your conversions, then I will show you step by step on how to install conversion tracking. Before I go forward, you need to know the following terms

Conversion: A conversion is an action which was taken by the user in your website. These actions include registering an account, making an order, entering an email address, reaching a specific page (thank you page, order confirmation page), adding an item to their shopping cart can represent a conversion. Suppose, if a user saw your ad in Facebook and came to your website and registered an account, you can call it is a conversion if that’s what you want. Or if you want a sale to happen by user, then if the user came to your website by visiting an ad in Facebook and registered an account and made purchase, then you can call it is a conversion happened.

conversion-funnel

Different businesses have different conversion goals. For example, insurance businesses people don’t easily purchase immediately, so the advertisers use getting email addresses as their conversion goal, so for them, if someone enters an email address, they will count it is a conversion happened.

You can setup which type of conversion do you want to track, is it an account sign up or is it a sale? It’s up to you.

Conversion tracking:

Conversion tracking is nothing but tracking your conversion goals with your advertising network. With Facebook, a conversion tracking is, measuring your ROI with Facebook ads. When conversion tracking is setup to your Facebook account, you can see which ads are actually brining sales and which ads are not brining sales. In this way, you can opt out the ads which are not performing well and thereby you can increase your ROI by reducing the advertising costs.

Conversion Pixel:

Conversion Pixel

A conversion pixel is a piece of code you get from your advertising network like Facebook, and you need to place that conversion pixel code in your pages which you want to track conversion from. So that when a user who came from your ad advertised in Facebook by you to your website and reached the page where you placed the conversion pixel, the pixel will fire and can be traced back to the ad. So that, you can see a conversion has happened with that ad.

For example, if you want to track conversions and your goal is a sale, you need to place the code in your confirmation page, so that, when even ever a user who came from your ad and made a purchase and finally reached the confirmation page, the pixel will fire in that page and it will be traced back by the Facebook and you can see a conversion has happened in Facebook advertising dashboard.

Optimize for conversions:

In native Facebook Ads dashboard

In Power editor

It was reported that, Facebook beta tested this feature and said that it will reduce the cost per conversion up to 40% than normal CPM bidding. Some people have reported about 70 – 80% reduction in their cost per conversion. With this feature, Facebook automatically bids on behalf of us for conversions, it will automatically bids for the right audiences which are likely to get converted for our ads. Using this feature, will help you to get more conversions with less spend.

The above feature is very useful to for E commerce businesses for tracking their sales.

Setting up Facebook conversion tracking step by step:

Step 1:

I am showing the setup right from creating the campaign, so that it will help the newbies too. Create your first advert by clicking Create Advert in the top right corner of your Facebook advertising dashboard. Now, you will be shown with the above screen, where you can choose whether you want clicks or conversions or other options you can see in the screen.

In order to track conversions, go for Increase conversions on your website option.

Step 2:

Now, enter your website and choose your conversion goal you wanted to measure. If your conversion goal is “Checkout” you can choose that or if your conversion goal is any other, you can choose from the listed options like leads, adds to basket, Registration or other website conversions.

Step 3:

I have used Registrations as my conversion goal. Now, give a name to your conversion goal and click on Create Pixel as shown in the above figure.

Step 4:

Now, you will be shown a screen like this with two options.

  1. I can add the pixel to my website
  2. Someone else will add the pixel to my website

If you select the option I can add the pixel, you will be shown with a code called tracking pixel or conversion pixel

You need to copy the code and place it in the final page where your user will be taken when your goal was finished. Suppose, if your goal is a sale to be happened, you need to place the code in the order confirmation page , so that, when the user has made the purchase, he will be finally taken to order confirmation page and your tracking pixel will be fired.

If your goal is different, then you need to place it in the final page of that goal.

Make sure, you place this pixel code in between <head> </head> tags of your final page.

See below for example:

If you select the option Somone else will add the pixel, you will be shown with the following screen

Enter the email address of your web designer to make these changes for you in your ecommerce website, he will be sent with an email containing the pixel code.

Step 5:

After you have placed the code, and proceeded further, you will be taken to the page to choose the objective for your campaign.

And you will be seeing an error saying your advert will not be optimized for conversions and will ask you to Refresh or Verify Now

If you have already placed the pixel code, click on Refresh so that it can verify whether it is tracking properly or not. Once it found out the code , the warning message will disappear and will show like in the following screen.

Step 6:

In the next step, choose your optimization, if you want Facebook to optimize your campaign for conversions, choose optimize for conversions

Step 7:


While creating your ad copy, under Advanced Options choose your conversion-tracking pixel which you have verified earlier, for track conversions of that ad copy.

That’s it, you have setup your conversion tracking with Facebook, now, whenever someone made a conversion, you can see them in your reports under Actions

Frequently Asked Questions:-

  1. How conversions are reported in your Facebook Ad manager?

A) Like I said in the above, you can see your conversions or sales or goals under Actions tab as shown in the above. If you are running different ads, you can see different numbers for Actions in reporting for their respective ads. If you are running an e commerce campaign, create different ads with different conversions your pixel will track so as to avoid confusions while reporting of Total Actions and Specific Actions reported in the Facebook Ad reporting.

Q) Can I use the same Tracking pixel code for all of my ads?

A) Yes! You can use the same tracking pixel code for different ads. You can choose Existing Pixel to use your same pixel code for many ads. See below

Q) How long your conversions will be tracked by Facebook?

A) They track in two categories
1) Clicks on an ad
2) Views on an ad

They track 24 hours , 7 days and 28 days.

Q) Already using private tracking softwares like Google Analytics, Adobe Analytics or other software, will it work on them?

A) Yes! You can integrate this Facebook tracking pixel on third party tracking softwares to tracking conversions and report them in your third party tracking softwares like Google Analytics.

Finally, I hope you find this article useful to you and you can now see how important is to track conversions and how it can help you to optimize your ROI.

Google Analytics: Learning to dive in

Google Analytics: Learning to dive in

 

Google Analytics: Learning to dive in

Google analytics is an amazing free tool to track your website statistics. Whether you have a blog, or a static website, Google analytics is a must have tool in your arsenal to monitor your growth online. There are many reasons to use this tool such as-

  • Getting insight about number of people visiting your website
  • An estimate of live visitors
  • Websites driving traffic for your website
  • Successful marketing tactics
  • Sales conversion and generation of successful leads
  • Ways to improve site speed
  • Most likes content on the website

There are many additional things you can do with Google Analytics.

This tutorial is meant for the beginners. Here you would learn how to set up a Google Analytics account, and what are the basics of navigation and minimal set up for optimum performance of Google Analytics for your website.

Step 1: Set up an account with Google Analytics

First of all, you need to register yourself with Google Analytics at www.google.com/analytics. You can do so by using your existing Gmail account, or creating a new one.

If you do not have an existing account, then go to gmail.com and sign up for a new account and then head back to analytics account. So in case, you have already signed in using an existing account, you will notice something like this-

After signing up, you will see the following screen-

It’s a big page, so after scrolling, you will further notice this screen-

  1. Web site nameYou can add a name of your choice. Your simply put up the URL of your website. Completely depends on user’s choice.

  2. Web site URL This is the address of the website you are using. Or the domain name in technical terms.

  3. Industry- Although this is option, but having set up this option properly on google analytics will enable it to bring out some tailor made suggestions for you.

  4. Time zone- Just a way to ensure that every activity is in sync with your own business hours.

  5. Account Name-
    You can use company name, your name or your website’s name.

  6. Data sharing settings-
    Optional setting.

After you are done with this process, you need to click “get Tracking ID” button , agree with terms and conditions which will appear in the pop up and then you are all set.

Although you can add multiple properties (website) to your single Google analytics account, we will suppose, for simplifying things, that we have just one property added.

Step 2: Embed Google Analytics code to your Website

So practically, you CANNOT start tracking the data of your website unless you install the tracking code into every page of it. This may be seemingly intimidating, but the process is simplified herein for you.

After you’ve signed up, you will see something like this on tracking code setup screen-

Tracking ids of this screenshot have been blocked out so that no one confuses them with their own tracking id, for the tracking Ids are all unique.

In a WordPress website, you can simply install WordPress plugin for Google analytics and then manually copy and paste the code under the settings option.

In case you have a normal website other than WordPress, you can follow these simple steps to install the code-

  1. Copy your Google Analytics code.
  2. Paste it just before the ending Head tag in HTML code.
  3. Save it and you’re done!

Your Analytics account is now set up fully and will start supplying data after next 24 hours. Additionally, you can add a second admin user for security purposes.

Step 3: Set up Goals

After successful installation of tracking code, you need to configure your goal setting on your Google Analytics profile. This is present in the admin section of homepage.

Goals will tell Google Analytics when something important has happened. This is one word, is the gist for using Google analytics for your website. Although this is important, this is straightforwardly neglected by most of the people using analytics. Setting goals is important because everything revolves around the set goals. Here can be few examples of goals you can set up-

  • Ecommerce website- tracking conversion rates for products.
  • Engaged visitors- people spending more time on website
  • Readers- people visiting multiple pages on your website.
  • Calls to action- using event tracking
  • Best performing ads
  • Subscription- people subscribing to RSS feed or mailing list.
  • Purchase- People buying something from your website.

All these goals, when set up initially, will help track down conversion rates.

Click New goal button in admin panel.

Choose custom options and move ahead to next step-

Name your goal –

Enter thank you or page url for destination field and change the drop down list to “Begins with”.

Click Create Goal and complete the process.

Google Analytics Home

When you will sign in to your analytics account, you will land on your Home page where you will see all the websites being listed which are registered in your Google Analytics account. Some basic data stats such as session number, duration on an average of sessions, goal conversion rate etc.

In case you own multiple websites, you can utilize the search box to look up for a particular domain name. You can also mark domains with a star to quickly access them on login.

You will notice a date range mentioned. You can change this to peep into past data or analyze data belonging to a specific time period.

You can use this modulated time period to compare things like session number, duration, bounce rate and goals conversion rate.

You can click the corresponding data website to get detailed reports of for them.

Google Analytics Reporting

You can access audience overview data on Reporting section in Google analytics. On top of the screen, there is basic menu bar, enabling you to toggle between various sections like admin and reporting. Top right corner has the option to change or switch websites.

Left sidebar will have a search box. This will help you to find specific reports or links to important areas in your Analytics account.

Here are a few important options explained separately-

Dashboards-

These enable creation of customized views for your Google analytics data. You can ise widgets to do so. You can view subsets of data without navigating through standard reports.

Widgets can be added to the dashboard using +Add widget button.

You also don’t have to worry about starting from scratch as you can download preset dashboards from “Google Analytics Solutions Gallery”.

Emails and Shortcut-

Very often, you have to keep surfing through all the reports to look up the summary and what these reports have to offer. But when you find there is something that you need to frequently visit, you can simply add them to your shortcut lists and access them faster.

You can also use email button to get this emailed to you or someone else.

Intelligence events-

These are alerts for specific events which can be emailed to you by Google Analytics. Alerts can be set up for events such as unexpected hike in session numbers, goal conversions etc.

Real time-

This will show live stats for the number of active users on your website.

Conversions-

Since you have already set up your goals, you can track the number of conversions received for your website. The path taken by visitors to achieve that goal can also be seen. These conversions also tie specific data into the tables generated.

Google Analytics customization

Next main option in the menu is Customization. You can choose to see a particular portion of analytics Data and choose the option of mailing it regularly to the selected contacts.

You can even import reports from “Google analytics Solutions Gallery”.

Google Analytics Admin

This is the last menu in the top bar. It is used for managing all the settings for websites monitored in Google Analytics. Two important features are-

  1. Google Analytics Goals-

    This section has already been dealt under set up goal heading. Additionally, here you will find two more option of goal details which include funnel and Value.

    Specific Value for a goal can be added as value( example a purchase of specific amount).

    Website pages such as that of a shopping cart, which would need the visitors to move through a number of pages before making final purchase can be added to funnel.

    Sales funnel can be viewed in standard funnel Visualization report.

  2. Custom campaigns-

    This is used to track visitors from a particular traffic source. You can set campaigns by using UTM parameters added to URL end of any possible address that a visitor is likely to use.

    Google analytics would require 3 parameters-

  • Campaign medium(utm_medium)
  • Traffic source(utm_source)
  • Campaign name(utm_campaign)

Following shows campaign tracking example-

You can do this easily by using campaign URL builder tool by Google and just enter information such as URL, Campaign medium and source and Campaign name.

Twitter Analytics: From Level Zero to Level Pro

Twitter Analytics: From Level Zero To Level Pro

Twitter has turned out to be one of the most popular platforms for social media marketing. If you are a company and aim to drive traffic through your twitter handle, then did you ever think what actually happens to your tweets after you’ve posted it online? What if we tell you that there was a way you could use a free tool provided by twitter to boost your sales? Well yes, that is quite much plausible with Twitter analytics. Analysing the retweets can be good but if there was a way to determine what impact does your every single tweet makes on your audience, then it would be a plus for anyone.

Twitter analytics is more recent when compared to Facebook Insights or Youtube Analytics, and since it is newly inculcated, the social media marketers had to rely on other tools such as Hootsuite, buffer etc for getting insights into their tweets. But as for now, Twitter is providing this facility for free in form of analytics.

In this article, we will walk you through the very basics of twitter analytics , including the process of setting up an analytic account and then move on to give you few profound tips on using Twitter Analytics in professional style.

Step 1: Register yourself with Twitter ads

Before you can hop on to the analytics bandwagon, you need to first register yourself in the twitter ads. It’s not compulsory to run a campaign or make any payment. Simple registration is required.

Step 2: Add your payment info(optional)

No charges incurred. You simply need to verify your payment methods.

Step3: Launch analytics.twitter.com

Finally, launch analytics.twitter.com and start posting tweets. You’ll get visible results immediately!

What to expect in Twitter analytics?

So this described how to log into an analytics account. Let us move ahead to see what actually twitter analytics has in store for us in it. Whenever you login to your analytics dashboard, you will notice three entities primarily stratifying your queries. Tweet activity, Followers and twitter cards.

  1. Tweet activity

    So this was in a nitty- gritty , what you can see in your tweets activity dashboard. Let us move further and elaborate each and every function of tweets activity dashboard. Twitter lets you compare your own performance over a month’s time period to analyse and assess your campaigns. For that purpose, your tweets activity dashboard would be segregated into few smaller units.

    Once you click your tweets activity dashboard, you will find these three major entities adorning your tweets-

  • Impressions- This is the newest feature added into twitter analytics and shows the number of instances when users viewed your tweet on their timeline.

  • Engagements- This denotes the interaction of your tweet from your audience. It is measured by all possible clicks made through varying sources such as hashtags, avatar, clickable links, tweet expansions etc. High engagement number directly relates to higher number of followers interested in your content or product. You can dwell deeper into your follower’s engagement by using some extremely useful matrix such as-

    Retweets- Strong indicator of people liking your content. It denotes that they at least found your tweet deserving enough to share it amongst their network.

    Favorites- It is virtual sign of appreciation. It shows that your tweets are resonating with the requirements of your customers of audiences.

  • Engagement Rate-
    This will be given by Engagement/Impressions. Twitter has its basis on impressions while facebook deciphers it using unique visits. So what it actually tries to convey is that, it tries to give a stat of the ratio of number of people reading your tweets and the number of people actually doing something with it.

    This is what it looks like in detail if you want to know the number of clicks and retweets for your post-

This

  1. Followers

    This again was the follower handle in a single snippet. Let us now discover step by step what does the Followers option has in store for its users.

    Demographics of followers-
    This will give you a general insight about who follows you on your twitter handle. You will get modified date and time according to your time zone.

    Follower’s interests-
    Besides this, you can also sort out what kind of topics interest your readers more. With this statistic, you can analyse the taste of your followers. If you are thinking what actually can be the need to inculcate this stats, then let us tell you that this can be particularly very helpful in determining whether you are building a useful audience or not. No matter how frequently you tweet, if your audience does not find this relevant, it’s of absolutely zero value.

    Follower’s location-
    Moving ahead, you can also get a calculative view of the region where your followers are located. This can be particularly helpful in determining whether the audience you have garnered is under the target region of your business or not. Especially important in case you have a locally situated business and you want customer build up in your own region. With region specificity, you can wager the time to make postings as well.

    Follower’s Gender- Lastly, you can determine what kind of followers you have more- males or females.

    Follower’s Follow list-
    So this option gives you a chance to do a bit more of competitive research. You can very well do so by determining who your followers follow massively. This can be a very good indicative of your peers.

  2. Twitter Cards

    Twitter cards lets you modulate and optimize the way your website is being shared amongst your followers and in their followers. You can add video, snappy pictures, links for direct app downloads and what not.

    Twitter cards enables separate analytics called twitter card analytics, which is different than normal analytics in collecting data for your website’s URL, not your tweets. You need to set up twitter cards separately if you own a website. Few features of this include-

    Snapshot- Gives holistic view of your twitter card content performance.

Change over time- Overall change in snapshot data over time.

Sources- Gives information about the platforms where your twitter cards have been shared frequently.

  1. Data Export-

    This is an interesting facility provided by twitter analytics where you export data about your old tweets in an excel sheet, which can used innovatively to study your growth pattern. The option is present at the right corner of dashboard. You can export info from October 2013 till date. The matrix available for download will present data for both organic and paid tweets.


That said and done, let us now have a look at few ways for which you can actually use your twitter analytics stats usefully-

  1. Calculating the worth of your twitter ads-
    The first thing with which Twitter analytics can help you with, is determining whether or not your Ads are worth the money you are spending on them. You may be surprised to find that there may be stats which show otherwise. Tweet tab has ab option at top right corner, which shows a chart giving an overview of your organic and paid tweet performance. The chart is user interacting. So feel free to hover over it and get some insight into the details. It only keeps track of last 91 days.

    This chart specifically shows that organic posts are outperforming paid posts. Who like to pay for something whose benefits they can’t garner? This is variable for all users but monitoring the activities is not a bad idea at all.

  2. Checking the growth of follower base-
    Twitter analytics help you track down your followers, so you can actually tell whether you followers are growing or shrinking in number. This is all done by using interactive timeline pictures. When you hover the mouse pointer over the points on graph, you will get an exact number of followers present that day. It has data from the starting day of your account activity.

  3. Getting familiar with your followers- Well yes, getting familiar can render phenomenal success rate in your campaign. Twitter analytics provide valuable insights about the followers of a particular community, region and gender. If you are a company and sell cosmetics then it would be of more interest to you that your followers base has larger fraction of females. Top interests of your follower an show what kind of tweet to plan.


  4. Understanding Interation pattern of followers with time- You can determine what is the best time for you to post your tweets. Overview of impression can show data for last 24 hours telling the best time for a tweet depending upon the popularity of previous tweets.