How to extract your twitter followers to excel sheet for free

How to extract your twitter followers to excel sheet for free or can be exported to Microsoft PowerPoint format also.

Recently many people are asking how to export their twitter followers to Excel sheet for free. So I thought I would write a blog post about how to extract your twitter followers to excel sheet for free.

export twitter followers

Twitter does not provide any official tool or option to export their twitter followers. But this would be a helpful for many tweeters. If they can export their followers, it would help them to track their followers timely. Since, twitter is not providing any official support to this feature, many private websites started offering this service by charging a fee for this feature. Most of the private websites who are offering this service don’t charge much if you have small following. But if you have large followers like more than 10,000. Then you need to pay some price in order to export your followers to excel sheet or Microsoft Power point format.

What is the use of exporting twitter followers?

Exporting your twitter followers can help you keep track of your followers, and their bio, number of followers for each user following you, their location. You can also track your followers niche, like what topics they were interested in, which topics they are actively involved in, which keywords they were actively searching for. You can also get data like their time zones, so that, you can have a clear idea from which geo your followers are from. You can also get data like Audience distribution by klout score, active topics.

With Klout Score, you can find how influential your followers are. Having highest klout score means the person is more influential. According Klout’s website, Barack Obama is the #1 influential person so far. So, exporting your twitter followers will give you much data about your followers. You can also, not which users are worthy and can write personal notes about them. And also, if wanted, you can extract people whom you want to follow in your other account.

Now, here I am going to show you how to export your followers step by step.

Step: 1 is a website designed for Social media analytics. They offer free twitter analytics too.

Go to the following link in order to export your twitter analytics

Step 2:

Enter your twitter username as show in the above field, the website will fetch your twitter account next to the field.

Now, if you see your twitter account fetched correctly, click on Continue to export your followers.

Step 3:

Since, they are offering this service for free upto 10,000 followers, they are asking us to follow their account in order to export your followers.

So, follow the step to download your followers information.

Step 4:

As their website already fetched your twitter account, it will ask you to authorize your account to follow their twitter account.

Authorize your twitter and follow their twitter account to proceed with exporting of your twitter followers.

Step 5:

Now, enter your name, email address and company name, so that they will send your report to your email address.

Step 6:

Once you have filled all these details, click on Send Me My Free Report, your twitter followers report will be mailed to you shortly

You can also download your followers report if it is a short one. Click on the above link as shown in the fig, and you can download your report.


Your report will look like the following image.

You can see the data of your follower distribution, Klout Score, Tweets you and Audience.

You can also get data about the top keywords in your Audience Profiles. This will help you tailor your audience basing on different niches.

The report will also give you a bar diagram of your audience with top keywords and their niche.

You can also see the data of your twitter followers distribution by Date of last tweet. You can see data like, how much percentage of people in your followers have tweeted in the last 24 hours, 24 hours to 1 week till one year.

In the above sample report, you can also see the number of followers your followers have.

You can also see your audience klout score distribution and the topics they were involved in. This will help you to find out who are your most influential followers among all of your followers. You can see who has the highest klout score and lest. The person with highest score is more influential, so you can see which one of your followers has highest klout score.

Like I said in the above, in this twitter followers export report, you can also see your audience distribution by time zone.

This report has also filtered your total audience by zone wise, so that you can see from which time zone you have more followers and from which time zone you have less followers. So with this analytical data on time zone, you can work on other geos where you are not getting followers from.

At last, you can see the detailed view of your twitter followers with metrics like number of followers your following people has, number of people they were following, Number of tweets each person has made so far, their klout score and the topics they were engaged on.


This twitter analytical data on your followers will help you analyze your followers and can help you gain more following. You can read more info about twitter analytics in earlier blog post.

If you like this article, please share it on your Facebook or twitter.

Fix Missing Buttons in WordPress Visual editor & White Text

Fix Missing Buttons in WordPress Visual editor & White Text

Recently, I have observed that, many people were facing the problem of missing buttons in their WordPress visual editors and also, when they were writing a blog post in their editor, they can’t see what they were writing in it. They were not even able to switch from visual editor to their html editor. It becomes frustrating when those buttons don’t show up and won’t let you write your blog post peacefully. A blog post will look nice and will attract visitors only if it was richly formatted and has good alignment with pictures. When you don’t have the buttons in your visual editor, you may face difficulty formatting your blog post without buttons in your visual editors. And when you were writing your blog posts, if your text appears white, there is no point in writing because you can’t see what you were writing. People also have reported that, they can’t even switch from their visual editor to html editor. With all these errors in your blog, you will lose interest in writing a blog post.

Here I am going to show you how to fix all these errors.

Below you can see how it will look like if your buttons are missing.



Some people use TinyMCE Advanced Plugin for their editor as it will helpsin adding more buttons to your editor and thus giving even more feasibility to format your blog post. Here is how your editor will look like if you install TinyMCE editor plugin.

In the above picture, you can see lot of buttons were added to your editor which will help you in formatting your article even better.

There are some hidden buttons available in default WordPress visual editor. Most people will notice them normally, but if you are really new to WordPress, here is how you can show the hidden buttons in your editor.

Your default WordPress editor will be like this


If you click on the Toggle Toolbar button as shown in the above, you can see the hidden buttons for your visual editor.


In the above picture, you can see the new buttons showing in your editor.

Now, coming to main point, Missing buttons in your visual editor.

Method 1:

Try clearing your browser’s cache, sometimes your buttons in visual editor won’t show if there is some caching problem with your browser. So, try clearing your cache of your browser or use a different browser. The buttons should show up, if the problem occurred due to caching issue. If not, go for Method 2.

Method 2:

Is this problem arising after you have updated your WordPress?
Maybe during your update process, something may went wrong and it resulted in missing your buttons in visual editor. WordPress will have TinyMCE scripts by default in the folder wp-includes/js/tinymce

Try replacing this entire folder which is responsible for showing buttons in your visual editor. If something wrong with this folder means, after you have replaced your tinymce your buttons should show up.

As some users of WordPress have reported that, after updating their WordPress, they were missing wp-inclides/js/tinymce/wp-tinymce.js.gz in their WordPress installation directory. Try copying the file from your WordPress installation directory to your website directory which should fix the problem.

Method 3:

If the above two methods are not working means, then there might be some issue with your JavaScript when trying to load your visual editor. To resolve this, you can simply disable this by adding some code to your wp-config file. Normally for loading faster, all JavaScript files were loaded in a single url, but since you were getting problem with it. You can disable this feature by adding the following line to your wp-config.php file.

define( ‘CONCATENATE_SCRIPTS’, false );

The above trick has fixed many of the users who reported the error earlier. Hope it will help you fix your problem too.


If this problem occurred after you have upgraded your blog, try method 2 , as many users have reported that the file wp-tinymce.js.gz was missing.

Sometimes, plugins like simple Ad Manager and other plugins, may not integrate well with your themes, so they may lead to missing icons in your visual editor. If you have installed new plugin and lost icons in your WordPress editor, then try to disable them and see if you can see the buttons again.

How to check a Google Penalty & tools used to check a Google Penalty

How to check a Google Penalty & tools used to check a Google Penalty

What is Google Penalty?

Google Penalty is actually a negative impact on a particular website. It is based on the updates of a website according to the Google’s Search Engines. Or you can say it is may be because of an algorithm update or of a delicate intention.

Well, if you are obtaining a website and you are aware of any such penalties charged by Google, you can follow up this guide to know more. Checking a Google penalty only requires three basic steps to come across which includes:

  1. Monitoring Your Data
  2. Identifying the Different Types of Google Penalties
  3. Finding a Google Penalty

Step 1: Monitoring Your Data

Monitoring your website traffic and looking up for who is viewing your website is always essential if you want to take the website to the top. Here are some tools that might help you in monitoring your data in different ways.

  • Google Analytics: Google Analytics is a key for tracking your views. It actually provides an in-depth glance to check your site in various ways including the track changes. This specific tool interact your website with many other SEO tools, which help in developing your website.

  • Moz Rank Tracker: The main trick for using this tool is to track your website activities including the visitors. This tool links internally with the Google Analytics Tool to track the data and offers a premiere version for a live tracking.

  • SearchMetrics: The SearchMetrics offers a snapshot of your website which is visible for a suspended amount of time. This allows a real time tracking report where you can pin point problems at that instant. Thus, with many valuable tools provided with SearchMetrics, you have no more reasons to worry.


  • is also an awesome tool to start up with. This tool gives you updates every moment. With the help of this tool, you can also get rid of undesired tagging of your website. There are also a variety of factors which are found on page.


Step 2: Identifying the Different Types of Google Penalties

The next most things after you have a daily track to website data is to identify the Different Types of Google Penalties. Indeed, there are lots of Google Penalties which may be acting on your website. Thus before going further, you must know why Google Penalties are affecting your website.

However, primarily, there are four types of Google penalties mostly seen on the websites, which include:

  • Algorithmic Penalty
  • Manual Review Penalty
  • Site-wide Penalty
  • Partial Manual Penalty
  • Algorithmic Penalty: This may happen every time there is an Algorithmic Update on Google. This particular update takes place randomly and if you are hit by it, it will definitely affect you in google page ranking. Google may even ban your website if you are not abiding the rules and regulations. Here are some major Google Algorithm Updates and what they targeted:
    • Panda (2011): This automatic update targeted low quality content. Here the content firms were hit the hardest along with ones booming with plagiarized contents.

    • Penguin (2012): This year, it targeted with the poor Quality Links. Sites were banned for providing automated links and then selling them.

    • Hummingbird (2013): Sites with long Tail Search Queries were hit the most this year. The goal was to eliminate the sites that were having such queries.
  • Manual Review Penalty: Manual Review Penalties can occur any time in a day. It occurs mainly due to the effect of manual complaining to google. Basically, when one manually complains Google about contents in your website, google blacklists it. The next step occurs when google verifies the issues. If you are caught, you may be straightaway terminated from using the website anymore.

  • Site-wide Penalty: The Site-wide Penalty is definitely a penalty that you will never like to see. This is actually the meaning of which that the site has been viewed by Google and is reviewed as a spam. This penalty drops down the search engine rankings and thus the website can be terminated. Most of the time, if this happens with your website, you may face the rule of getting banned from Google. Thus, definitely one can say that the Site-wide Penalty is a penalty that you would never like to come across with.
  • Partial Manual Penalty: The Partial Manual Penalty actual means that there is a manual reviewer of your site who has reviewed it to be a spam. It does not at all mean that there is problem in all of your pages, but there may be a single thing which has an issue. The main problem is that may it be a backlink or any other thing, which has a problem while the Partial Manual Penalty has been activated.

Step 3: Finding a Google Penalty

Here comes the real part where we need to find the Google penalty that has affected your website. This part can also be figured out with major three steps which include Check Indexing, Check Keywords as well as Check Your Visitors. So if you are having issues with Google Penalty, check this out:

  • Check Indexing: If you are concerned to receive a site wide penalty, you can opt for indexing your website. Just type in your website URL to and hit on Enter. The limit of search thus becomes shortened and you can check as your website coming up. You can now see your website and if you do not then your website is caught! You can thus take the help of Google Indexing, as this will give a clear status to you of what your website is currently facing and how it is facing.
  • Check Keywords: Keywords are another important thing to focus on. If you are holding a good value of your website, then with the help of keyword search, people should be redirected to your website. You can track on google keyword search to find the results. If you find your website coming up, then it is good and if not, then there is a certain drop in your rankings. You can get to know if you are penalised or not.
  • Check PageRank: With the help of Google Page Rank, you can automatically get to know the ranking of your page. There may be a promotion of any other page but if there is a demotion in yours, then you are definitely caught under Google Penalties. This might be quite sensual indeed as a matter of fact but you may face problems with it. One of the best things that you can check with Google Page Rank is that you can track a real time update for this.


  • Check Your Visitors: One of the best things is to check manual visitors. Log on to the control panel of your website where you can view a real time update of your website. You can monetize it any time. However, what is to be focused on is a sudden drop of visitors. If this happens, then surely there are some problems with the website. You can find it out as a Google penalty.

Finding out whether your website is caught with Google Penalty or not is quite important indeed. Thus, if you do not know how to find out Google penalty for your website, these 5 Tools may help you out.

  1. Google Webmaster Tools: One of the most important tools to be updated even before getting penalised is definitely Google Webmaster Tools. With the help of Google Webmaster Tools, you can get notifications of about everything, which will affect your website in Page Rank. Thus, you can automatically detect the problem.


  1. Screaming Frog Web Crawler: The tool Screaming Frog Web Crawler is actually specialized on certain aspects of your website. It allows you in detecting the duplicate contents, dead ends as well as internal redirects.
  1. Moz’s Google Algorithm Change History: This is one of the most important tools if Google Penalties are concerned. You can track all algorithm updates, which has affected your website whenever it has occurred. The main aim is certainly to forecast these issues and then rectify all. So if you are using Moz’s Google Algorithm Change History then you can track all changes.
  1. Majestic SEO: When facing Google Penalties, there must be one site to guide you and certainly, this is the one. It has all to do with badlinks. The tool detects all sorts of back links, which helps to clean up the website later on. Majestic SEO actually helps to denote all certain changes that you need to make for your website. It is definitely a good Alternative.
  1. Fetch as Google: The tool “Fetch as Google” has many positive features, which enables users to find how google sneaks in a pulls out an URL in your site. This is actually a great tool to detect basic errors in your website, which are being redirected or blocked by robots. It also helps to check the response time for your server.

How does a tracking pixel work?

How does a tracking pixel work?

Tracking pixel is a piece of html code which will be provided by the company who wants to track the user’s behavior on a specified website. For example, if an E commerce website has an affiliate program and pays its affiliates basing on the sales they have generated in their site with their ads and their affiliate site. The E commerce website needs to have a functionality to assign the sales which were generated by its affiliates to them automatically. They need a way to correlate the sales, clicks generated by the affiliate sites. This can be accomplished by the use of tracking pixel.

The tracking pixel nothing but html code which needs to be placed in the order confirmation page which will be shown after a product purchase. The use of tracking pixel is not just passing the information whether a sale was happened or not. The main thing is, it will pass the cookie information of the user.

Pixel tracking code will contain an <img> html tag which you can get from your tracking software like CPV Lab or from your advertising network.

Here is the sample Facebook tracking pixel code

Now, whenever a user visits the order confirmation page, the browser will see an image and thereby it requests the image by sending the domain specific cookie id, amount of the purchased item or any other information about user to the server. This request is just like any other http request from the browser. Then the server responds to the browser requests and passes a transparent 1×1 image pixel (GIF) which will not visible to the user.

For example:

If you are running an E commerce business and one of your affiliate is running a Facebook ad campaign. Then, in order to track his sales, he will provide his pixel data to you, so that you can place it In the order confirmation page, Now, whenever a sale was happened, the browser sends the user data to the server and the server fires a pixel. This is how, affiliate sales are being tracked with the help of Pixel tracking.

How to setup postback url or server 2 server (s2s) in CPV lab

I’ve been using CPV lab as tracking platform from many years. Though there are many tracking softwares available, CPV Lab is my favorite because it is self-hosted and I have my data with me and moreover it’s a onetime investment, you no need to pay monthly for your tracking. I am using this for tracking of my Media buys, PPV campaigns and email campaigns. Recently, I was setting up a media buy campaign and the affiliate network I was working with only supports Postback url or S2S tracking. So I can’t use image pixel there. And in CPV Lab, there was no mentioning of getting postback url, so after researching for a while, I found the solution and thought of sharing this in my blog.

With Image Pixel or Tracking Pixel you place pixel code in the landing page I,e in your affiliate panel which then will get loaded by the end user and when conversion was happened, it will fire an image pixel, but with Postback url or s2s (Server2Server) url, the affiliate network itself will communicate with your CPV lab directly and it will tell your CPV Lab when a conversion is happened.

Since, CPV Lab, did not mentioned about Postback url in its interface, I will explain how to get your Postback url.

First of all, you will need the image pixel from CPV Lab. For that, go to any of your campaign and click on edit and if you scroll down a bit, you can see different pixels available in it.

Copy the image pixel, It will be like the following

<img src=”” width=”1″ height=”1″ border=”0″ />

Now, copy only the url in it, not the entire code.

Now, to get your postback url, you need to add ” ?subid= ” at the end of the url.

It will look like the following

But, you are not yet finished, its not the postback url. Different tracking platforms have different tokens which needs to passed in the subid. For example, Neverblue, Convert2media, GrabadsMedia use Cake Platform. Whereas Affiliaxe use Hasoffers tracking platform.

Here I am mentioning few of them for your convenience.

Cake Platform : #s1# , but you need to use #s2# for CPV Lab, as it passes unique values.

HasOffers: {aff_sub}

LinkTrust: [=SID=]

HitPath: xxc1xx

Now, finally, your postback url will look like the following for Cake Platform

For HasOffers{aff_sub}

just change the token value to suit your tracking software. If you are not sure about what is the token for your affiliate network, hit your affiliate manager and they will be able to help you with this.

And finally, place your postback url in your affiliate network and start tracking your conversions.

Some networks, only accept https postback urls. In that case, you need to get a ssl certificate and add “s” at the end of “http”. Everything will be same whether it is secure http or normal http.

Track your E commerce sales with Facebook conversion pixel code

Track your E commerce sales with Facebook conversion pixel code

Are you an e commerce business owner and using Facebook ads to drive customers to your website and get more checkouts? If you are struggling with Facebook ads and not sure whether it is bringing you good ROI or not. Do you know which kind of ads are brining good sales and which ads are not performing well? If not, you should consider using Facebook conversion tracking pixel which will help you to track conversions happened in your website with Facebook traffic.

Today, I am going to show you how to setup conversion tracking with Facebook ads to track your sales which will happen with Facebook traffic.

First of all, I will explain what a conversion tracking is and why it is very important to track your conversions, then I will show you step by step on how to install conversion tracking. Before I go forward, you need to know the following terms

Conversion: A conversion is an action which was taken by the user in your website. These actions include registering an account, making an order, entering an email address, reaching a specific page (thank you page, order confirmation page), adding an item to their shopping cart can represent a conversion. Suppose, if a user saw your ad in Facebook and came to your website and registered an account, you can call it is a conversion if that’s what you want. Or if you want a sale to happen by user, then if the user came to your website by visiting an ad in Facebook and registered an account and made purchase, then you can call it is a conversion happened.


Different businesses have different conversion goals. For example, insurance businesses people don’t easily purchase immediately, so the advertisers use getting email addresses as their conversion goal, so for them, if someone enters an email address, they will count it is a conversion happened.

You can setup which type of conversion do you want to track, is it an account sign up or is it a sale? It’s up to you.

Conversion tracking:

Conversion tracking is nothing but tracking your conversion goals with your advertising network. With Facebook, a conversion tracking is, measuring your ROI with Facebook ads. When conversion tracking is setup to your Facebook account, you can see which ads are actually brining sales and which ads are not brining sales. In this way, you can opt out the ads which are not performing well and thereby you can increase your ROI by reducing the advertising costs.

Conversion Pixel:

Conversion Pixel

A conversion pixel is a piece of code you get from your advertising network like Facebook, and you need to place that conversion pixel code in your pages which you want to track conversion from. So that when a user who came from your ad advertised in Facebook by you to your website and reached the page where you placed the conversion pixel, the pixel will fire and can be traced back to the ad. So that, you can see a conversion has happened with that ad.

For example, if you want to track conversions and your goal is a sale, you need to place the code in your confirmation page, so that, when even ever a user who came from your ad and made a purchase and finally reached the confirmation page, the pixel will fire in that page and it will be traced back by the Facebook and you can see a conversion has happened in Facebook advertising dashboard.

Optimize for conversions:

In native Facebook Ads dashboard

In Power editor

It was reported that, Facebook beta tested this feature and said that it will reduce the cost per conversion up to 40% than normal CPM bidding. Some people have reported about 70 – 80% reduction in their cost per conversion. With this feature, Facebook automatically bids on behalf of us for conversions, it will automatically bids for the right audiences which are likely to get converted for our ads. Using this feature, will help you to get more conversions with less spend.

The above feature is very useful to for E commerce businesses for tracking their sales.

Setting up Facebook conversion tracking step by step:

Step 1:

I am showing the setup right from creating the campaign, so that it will help the newbies too. Create your first advert by clicking Create Advert in the top right corner of your Facebook advertising dashboard. Now, you will be shown with the above screen, where you can choose whether you want clicks or conversions or other options you can see in the screen.

In order to track conversions, go for Increase conversions on your website option.

Step 2:

Now, enter your website and choose your conversion goal you wanted to measure. If your conversion goal is “Checkout” you can choose that or if your conversion goal is any other, you can choose from the listed options like leads, adds to basket, Registration or other website conversions.

Step 3:

I have used Registrations as my conversion goal. Now, give a name to your conversion goal and click on Create Pixel as shown in the above figure.

Step 4:

Now, you will be shown a screen like this with two options.

  1. I can add the pixel to my website
  2. Someone else will add the pixel to my website

If you select the option I can add the pixel, you will be shown with a code called tracking pixel or conversion pixel

You need to copy the code and place it in the final page where your user will be taken when your goal was finished. Suppose, if your goal is a sale to be happened, you need to place the code in the order confirmation page , so that, when the user has made the purchase, he will be finally taken to order confirmation page and your tracking pixel will be fired.

If your goal is different, then you need to place it in the final page of that goal.

Make sure, you place this pixel code in between <head> </head> tags of your final page.

See below for example:

If you select the option Somone else will add the pixel, you will be shown with the following screen

Enter the email address of your web designer to make these changes for you in your ecommerce website, he will be sent with an email containing the pixel code.

Step 5:

After you have placed the code, and proceeded further, you will be taken to the page to choose the objective for your campaign.

And you will be seeing an error saying your advert will not be optimized for conversions and will ask you to Refresh or Verify Now

If you have already placed the pixel code, click on Refresh so that it can verify whether it is tracking properly or not. Once it found out the code , the warning message will disappear and will show like in the following screen.

Step 6:

In the next step, choose your optimization, if you want Facebook to optimize your campaign for conversions, choose optimize for conversions

Step 7:

While creating your ad copy, under Advanced Options choose your conversion-tracking pixel which you have verified earlier, for track conversions of that ad copy.

That’s it, you have setup your conversion tracking with Facebook, now, whenever someone made a conversion, you can see them in your reports under Actions

Frequently Asked Questions:-

  1. How conversions are reported in your Facebook Ad manager?

A) Like I said in the above, you can see your conversions or sales or goals under Actions tab as shown in the above. If you are running different ads, you can see different numbers for Actions in reporting for their respective ads. If you are running an e commerce campaign, create different ads with different conversions your pixel will track so as to avoid confusions while reporting of Total Actions and Specific Actions reported in the Facebook Ad reporting.

Q) Can I use the same Tracking pixel code for all of my ads?

A) Yes! You can use the same tracking pixel code for different ads. You can choose Existing Pixel to use your same pixel code for many ads. See below

Q) How long your conversions will be tracked by Facebook?

A) They track in two categories
1) Clicks on an ad
2) Views on an ad

They track 24 hours , 7 days and 28 days.

Q) Already using private tracking softwares like Google Analytics, Adobe Analytics or other software, will it work on them?

A) Yes! You can integrate this Facebook tracking pixel on third party tracking softwares to tracking conversions and report them in your third party tracking softwares like Google Analytics.

Finally, I hope you find this article useful to you and you can now see how important is to track conversions and how it can help you to optimize your ROI.

Ashley Madison website was hacked!

Ashley Madison website was hacked!


Many of us must be aware of the famous affiliate offer Ashley Madison who used to one of the top offer in many affiliate networks. They used to pay around $70 per sale. This website is owned by Avid Life Media which is based in Toronto, Canada. Many affiliates promoted this offer aggressively in numerous advertising sources. Ashley Madison has about 40 Million users till now and it is one of the world’s largest casual dating website. Due to its heavy promotion in almost all affiliate networks, it became soo popular all over the world.

On July 15th, 2015, a group of hackers named as “The Impact Team” has hacked this website and stolen all the information it. They have stolen all the user’s email address, last four digits of their credit card numbers and all other information in that site. Before they made this data public, they have threatened the site owner Noel Biderman to shut the site down if not they will share this data to the public. Finally, all sites database was made to public through torrent link. They released these dumps two times, in the second dump, the dump contains the email address of the company’s CEO also.

Now, many of the users of Ashley Madison are worried as their relationships may go worse if they found out to be a member in Ashley Madison website.

These dumps are about 17.9 GB in size.

Many online scammers have already started websites offering searching of their email and name in that stolen database. But according to the news, these websites are found out to be scams in which your email address will be used for spam promotions later on.

Google Analytics: Learning to dive in

Google Analytics: Learning to dive in


Google Analytics: Learning to dive in

Google analytics is an amazing free tool to track your website statistics. Whether you have a blog, or a static website, Google analytics is a must have tool in your arsenal to monitor your growth online. There are many reasons to use this tool such as-

  • Getting insight about number of people visiting your website
  • An estimate of live visitors
  • Websites driving traffic for your website
  • Successful marketing tactics
  • Sales conversion and generation of successful leads
  • Ways to improve site speed
  • Most likes content on the website

There are many additional things you can do with Google Analytics.

This tutorial is meant for the beginners. Here you would learn how to set up a Google Analytics account, and what are the basics of navigation and minimal set up for optimum performance of Google Analytics for your website.

Step 1: Set up an account with Google Analytics

First of all, you need to register yourself with Google Analytics at You can do so by using your existing Gmail account, or creating a new one.

If you do not have an existing account, then go to and sign up for a new account and then head back to analytics account. So in case, you have already signed in using an existing account, you will notice something like this-

After signing up, you will see the following screen-

It’s a big page, so after scrolling, you will further notice this screen-

  1. Web site nameYou can add a name of your choice. Your simply put up the URL of your website. Completely depends on user’s choice.

  2. Web site URL This is the address of the website you are using. Or the domain name in technical terms.

  3. Industry- Although this is option, but having set up this option properly on google analytics will enable it to bring out some tailor made suggestions for you.

  4. Time zone- Just a way to ensure that every activity is in sync with your own business hours.

  5. Account Name-
    You can use company name, your name or your website’s name.

  6. Data sharing settings-
    Optional setting.

After you are done with this process, you need to click “get Tracking ID” button , agree with terms and conditions which will appear in the pop up and then you are all set.

Although you can add multiple properties (website) to your single Google analytics account, we will suppose, for simplifying things, that we have just one property added.

Step 2: Embed Google Analytics code to your Website

So practically, you CANNOT start tracking the data of your website unless you install the tracking code into every page of it. This may be seemingly intimidating, but the process is simplified herein for you.

After you’ve signed up, you will see something like this on tracking code setup screen-

Tracking ids of this screenshot have been blocked out so that no one confuses them with their own tracking id, for the tracking Ids are all unique.

In a WordPress website, you can simply install WordPress plugin for Google analytics and then manually copy and paste the code under the settings option.

In case you have a normal website other than WordPress, you can follow these simple steps to install the code-

  1. Copy your Google Analytics code.
  2. Paste it just before the ending Head tag in HTML code.
  3. Save it and you’re done!

Your Analytics account is now set up fully and will start supplying data after next 24 hours. Additionally, you can add a second admin user for security purposes.

Step 3: Set up Goals

After successful installation of tracking code, you need to configure your goal setting on your Google Analytics profile. This is present in the admin section of homepage.

Goals will tell Google Analytics when something important has happened. This is one word, is the gist for using Google analytics for your website. Although this is important, this is straightforwardly neglected by most of the people using analytics. Setting goals is important because everything revolves around the set goals. Here can be few examples of goals you can set up-

  • Ecommerce website- tracking conversion rates for products.
  • Engaged visitors- people spending more time on website
  • Readers- people visiting multiple pages on your website.
  • Calls to action- using event tracking
  • Best performing ads
  • Subscription- people subscribing to RSS feed or mailing list.
  • Purchase- People buying something from your website.

All these goals, when set up initially, will help track down conversion rates.

Click New goal button in admin panel.

Choose custom options and move ahead to next step-

Name your goal –

Enter thank you or page url for destination field and change the drop down list to “Begins with”.

Click Create Goal and complete the process.

Google Analytics Home

When you will sign in to your analytics account, you will land on your Home page where you will see all the websites being listed which are registered in your Google Analytics account. Some basic data stats such as session number, duration on an average of sessions, goal conversion rate etc.

In case you own multiple websites, you can utilize the search box to look up for a particular domain name. You can also mark domains with a star to quickly access them on login.

You will notice a date range mentioned. You can change this to peep into past data or analyze data belonging to a specific time period.

You can use this modulated time period to compare things like session number, duration, bounce rate and goals conversion rate.

You can click the corresponding data website to get detailed reports of for them.

Google Analytics Reporting

You can access audience overview data on Reporting section in Google analytics. On top of the screen, there is basic menu bar, enabling you to toggle between various sections like admin and reporting. Top right corner has the option to change or switch websites.

Left sidebar will have a search box. This will help you to find specific reports or links to important areas in your Analytics account.

Here are a few important options explained separately-


These enable creation of customized views for your Google analytics data. You can ise widgets to do so. You can view subsets of data without navigating through standard reports.

Widgets can be added to the dashboard using +Add widget button.

You also don’t have to worry about starting from scratch as you can download preset dashboards from “Google Analytics Solutions Gallery”.

Emails and Shortcut-

Very often, you have to keep surfing through all the reports to look up the summary and what these reports have to offer. But when you find there is something that you need to frequently visit, you can simply add them to your shortcut lists and access them faster.

You can also use email button to get this emailed to you or someone else.

Intelligence events-

These are alerts for specific events which can be emailed to you by Google Analytics. Alerts can be set up for events such as unexpected hike in session numbers, goal conversions etc.

Real time-

This will show live stats for the number of active users on your website.


Since you have already set up your goals, you can track the number of conversions received for your website. The path taken by visitors to achieve that goal can also be seen. These conversions also tie specific data into the tables generated.

Google Analytics customization

Next main option in the menu is Customization. You can choose to see a particular portion of analytics Data and choose the option of mailing it regularly to the selected contacts.

You can even import reports from “Google analytics Solutions Gallery”.

Google Analytics Admin

This is the last menu in the top bar. It is used for managing all the settings for websites monitored in Google Analytics. Two important features are-

  1. Google Analytics Goals-

    This section has already been dealt under set up goal heading. Additionally, here you will find two more option of goal details which include funnel and Value.

    Specific Value for a goal can be added as value( example a purchase of specific amount).

    Website pages such as that of a shopping cart, which would need the visitors to move through a number of pages before making final purchase can be added to funnel.

    Sales funnel can be viewed in standard funnel Visualization report.

  2. Custom campaigns-

    This is used to track visitors from a particular traffic source. You can set campaigns by using UTM parameters added to URL end of any possible address that a visitor is likely to use.

    Google analytics would require 3 parameters-

  • Campaign medium(utm_medium)
  • Traffic source(utm_source)
  • Campaign name(utm_campaign)

Following shows campaign tracking example-

You can do this easily by using campaign URL builder tool by Google and just enter information such as URL, Campaign medium and source and Campaign name.