The Best Days to Send Email Campaigns and Other Email Marketing Tips

The best way to promote your products or services can be done with the help of a single email only! This way you can develop a relationship with potential clients or customers. It is a segment of internet marketing which encompasses marketing via online with mediums like, social media, websites, blogs and many more.

Do you know when is the best time to send email is? Being a marketer you should be an expert in all fields of marketing. Things change very quickly in marketing and so does the behaviour of the consumer changes. This states that marketing is a moving target always! This article is just one comprehensive guide so that you can find out the best time to send an email!

What is the best day of the whole week when you can send email campaigns?


Is it Tuesday or Sunday? Or is it Friday? The truth is, there are so many contradictory statements that there is no such particular day but each day has used as well as valid points!

Of these facts, many are backed by data which is based on studies and results from different verticals and clients. Many use business logic to understand this also!

Here are some interesting facts about the best days to send an email campaign:

  1. Mad Mondays:

There is no chance that you will hear marketing experts throwing out advice about how Mondays are exceptional for you to send your email campaigns. A study shows that emails which are sent on Monday do have the highest Return on Investment (ROI) whereas Fridays have better click-through rate!

Mondays are best for you if you need feedback from your clients. Surveys that are sent on Mondays have 10% responses more than the average!

  1. Rumoured Tuesdays and Thursdays:

By researching around every possible data and information it is seen that the highest rates of days when emails are sent are Tuesdays and Thursdays!  This might not be true, but it is very much likely that many of you also have heard this rumour.

Another fact that arises from this rumour is that higher the volumes of sending emails means the competition is more. This may be also true or not true but undoubtedly Tuesdays do have the highest click through and opening rates!

A famous email marketing site, after 300 million messages, concluded that Thursdays are also not very much behind than Tuesdays! So in this limelight, we can say there is a hint of truthfulness and everything is not rumours!



  1. Impact of Wednesdays:

Wednesdays, on the other hand, stands alone in the middle of the ground as it is neither the worst day to send emails nor also not the best day to send too!

Over 1 billion campaigns were analyzed by Harland Clarke Digital which was sent out over a span of 11 months! Wednesdays have a 20.6% open rates and 27% on sent emails which contributed by both mobile devices and desktops!

  1. Friday the best day?

Friday is a very productive day for a retailer if you send your email campaigns! An analysis of 20 million user profiles, 100 million online transactions, and 100 email campaigns proves this data! Friday produces 20$ conversation rate which is just 2% less than Tuesdays!

  1. Weekend warriors

Not many promotional emails are sent on weekends which helps a lot by creating opportunities to scoop out advantage as the competition is less! A study says that promotional emails received on weekends responded the lowest by the recipients.

The open rate of Sundays and Saturdays was 17.8 %. Before you try to shift all email launches on weekends, first test Saturdays and Sundays first!

Some small tips:


  1. Many studies say that sending emails at 8 am is very much early. You can get more than 25% open rates for WordStream blasts!


  1. Many people claim that Wednesday and Tuesday mornings are good to send emails, but the study says the open rate is down by 5% in that time.



  1. Mobile devices also very much depend on this study. People who sit in front of a computer open emails at work all the time but mobile users are very much active even late in the evening! And a lot number of people do regularly check emails from their phone only!


Some of the other email marketing tips:


Not one or two but a number of things make your email marketing fruitful and some of them are as follows:

  1. Personalisation of emails:

You should address customers by their names in email all the time and you should also send your emails to a particular or every person from the same account only else they won’t recognize you!

It is easier for you to build trust if you get more personal with your customer! It’s also a good chance that the emails which you send will be opened and read by them!

  1. Keeping your layout simple and easy:

Try not to overload with huge fonts, flashy graphics and other things that look odd! Make it simple and clean as this should make your clients feel that you are professional!  If your layout is overexposed your emails will be directly moved to trash without anyone reading it! The overall layout should be little eye-catching only!

  • Include a call to action:

There is no purpose of sending a mail to your customer without asking more than to just look at it! Make them do some actions like filling out a survey or clicking on a link or ask to make any small purchase! Any action you choose, make it sure one of them stays in the emails that you send to your customers!

  1. Overloading on a copy:

You will be tempted by using 3 paragraphs in order to talk about your product which you love and expect your customers to love also! But it’s wrong! An economical language with small paragraphs helps your customer to read and think about your product very fast. It not only helps them to understand your objective but also going through other emails!

  1. Creating a very compelling subject line:

The only thing which first decides to break or make, whether your customers open up your email or delete it, is your subject line. Your subject line should be honest with a very compelling idea so that you can get your customers utmost attention. Don’t use terms like “Easy money” or “make quick money” as they don’t get the attention of the customers and they can delete your message as soon as they read the first line!

  1. Targeting emails to right places:

The most common mistake in case of failed marketing details is because the sender has treated every one of his/her customer like the same! Understand the nature of your customers and the strategy on how to send your emails! You can easily do it by looking at the buying habits to the geographical location of the customer!

  • Making it easy for your customers to subscribe:

If no one has subscribed there is no one to whom you can send emails! Thus making it easy for your customers to easily subscribe makes good popularity for you!  You can play your cards on a number of websites or social media apps like Facebook, Twitter or even on your blog! You should also include fields to know about your customers, but don’t make it long!


  • Tell your customers what they expect from your mail first:

You should tell your subscribers first about what they are going to expect!  It’s very important to tell your customers up front, it may be about daily deals, e-commerce sales, weekly updates, weekly tips and many more!

  1. Sending welcoming emails:

Customers start to engage with you from the moment they subscribe! It is the first building steps for the relationship between you and customer or your product or the customer!

As soon as they subscribe, send a welcome note through a mail saying that all information has been received in a correct way. You can also make your customers happy by sending some discounts or some special offer when they subscribe.

  1. Creating a publishing calendar:

Like you have created a calendar full of your content on your blog, you should do the same thing for your email newsletter also. It is the type of a commitment.

If by any chance you forget to send emails to any of your customers they will forget you soon!  And this results in deleting your emails or send them to the spam folder when you send mail for the next time!

You should keep all these points in your mind in order to have a successful Email marketing! There is no guaranty in each and every aspect but you can be sure that these will definitely improve your ROI and open rates! These tips won’t make you the best or perfect email marketer also but these will definitely make you better than the rest!

How to Build Your Email List

Building Email list


A good email is something that is a need for anyone who is into online marketing. Some feel that you need it only in the promotional stage but that is not true. You will need it in all the stages of the business. We will now explain why and how you can go about building a strong email list. The emails have the ability to reach the people directly. They hit the inbox of the target audience and tell them about the product that you are offering. They can give links as well as all the other information that is needed. As a result the chance for you sell a product will only increase. This also ensures that the customer gets back to you instead of you following them to buy your stuff.

Many feel that if you are on social media you do not need to build a strong email list. Well this is not correct. Even if you are active on social media building an email list is important. In social media you are basically competing with content from others around the web. In twitter the feed can be lost very easily. On Facebook it is a possibility that the post will not even reach the primary page. The problem remains the same with LinkedIn, Google+ and Pinterest. So a strong email list is definitely the need for all whether you are new or have been in the business for some time does not actually matter.

When you use an email you are directly reaching the inbox of the customer something that they will be checking on a daily basis. There will be no other distraction as they are checking the mails of the day. It has been proved that people generally tend to ignore posts of social media but when it comes to emails they will try to spend more time and read things that they find interesting. Many people feel that the common tendency is to delete a mail that one feels is not relevant it may be true but at least the person will see the mail and try to figure out what is it about as it was sent to him or her on a personal basis. When it comes to a social media post how often will someone see a video that he or she was tagged in by a friend? There are a lot of things happening on social media as a result the chances to ignore things is much higher.

How do you go about building the email list?

If you go online you will get a lot of tutorials on how to build an email list. You do not have to worry too much about it if you have never really built an email list. These tutorials will ensure that building an email list looks more complicated than it actually is. Many people are also providing professional help to build an email list. Our constant endeavour is to ensure that we provide the best guidance and tips to the readers. This is why we will suggest that do not fall prey to these sites and try to build an email list on your own. You know your customers better than anyone else. You know whom you should target so you can definitely build a strong email list. It is no rocket science and not at all a complicated thing to do. The point is simple you have to get the names of the people you are targeting. Then you have to look for the email ids and send them the mails. We will let you know the simple steps that you need to follow in order to build the email list of yours in an effective manner:

  1. Try to create a strong call to action on your site – This is the first tip on creating an email list. The website is very important and it is the biggest asset that you can have in order to create an email list. Many people tend to ignore this part. If you do not have a strong website it will not be possible to build a good email list and this is a fact that you have to accept as early as you can. Why should someone subscribe to your newsletter? What is it that you are providing that the customer will not get anywhere else? You must mention the list in the footer or the sidebar. You must have the option to subscribe to your newsletter. A pop up can be created that will appear to ask the user to sign in. A CTA (call to action) button can be put at the end of the blog. Tell them that if they subscribe they will never miss important information or update ever. It may seem a small thing but people signing up will definitely help you to build the email list better.
  2. The traffic can be driven using social media – We will now move on to the second tip about building an email list. You can use social media as a marketing tool and as well as a tool for the traffic. If you have links on social media people will tend to click them and they will be taken to the site. From here you can advertise about your email list. This will help you to create a combined strategy. What happens is that you are basically increasing your social followers by promoting your profile in the emails. It is very easy thing to do so try to be active in almost all the social media sites at the same time.
  3. You must create a good landing page – The next tip on building an email list is the landing page.
    A good landing page is very important. It is a great idea to get email signatures. These landing pages are very attractive and they can create a direct link between the user and the person blogging. The conversion rate of a good landing page can be about 5.31% which is indeed a very high figure. This is the result of a research that was done by the Search Engine Land. You must try to create one good landing page so that the mailing list of yours can be built well.
  4. Try to use registration for perks – Let’s move on to the last but not the least tip on building an email list. You must have a content that is very easily accessible to the members and this is a great way to promote the mailing list. The content must be special like an eBook, videos, posts, etc. These should have more information than the other stuff that you have posted in your site. These along with all the information must also give your email address so that you can gain access. Apart from that you can also give some discounts and perks for the same. This will encourage more people to come to your site and ask you for more information on the subject.
  5. You can host a webinar – Another new thing that is becoming very popular is webinar. These can be paid as well as free. It will offer you a chance to expand the content that you are providing. It will also give you a chance to build your email list. There is a possibility to provide material for the webinar. This material can also include resource list that will be very useful to those who are watching. With this you will get the permission to send emails on a regular basis. Try to make the mails more creative and interesting and ensure that they do not look like the newsletters.

Try to use QR codes

Suppose you are dealing with a tangible product then you can think of creating a scannable code that can also be used through smartphones in order to subscribe to your email list. It will immediately sign up people to your email list. Many people are using code scanners now and they are offered on both Android as well as iOS platforms absolutely free. You can use this to expand into the real world. This will help you to target the bigger audience. In this world of digital marketing people are forgetting the importance of business cards. Do try to print a few business cards and distribute in the neighbourhood so that more and more people are attracted to your business in the local area of yours. Even the local area that you live in and your neighbourhood can have people who are actually interested in what you are doing. These people tend to know you personally so they may like to subscribe to your email list faster. Once you have a decent email list you can expect even people who have never interacted with to join in as they have a feeling that what you are doing is worthwhile and that is why so many people are already in your email list.

We will now discuss some of the tools you can use to build an email list. These tools are commonly used by many. Some tools that you can use to create an email list are.

  1. Campaign monitor – The first tool that we will recommend is the Campaign monitor. It is a very strong tool and is commonly used. The service is definitely cheaper when compared to the other two options that we have discussed. They give you two options to work with either a basic or an unlimited account. What you will have to do is set the number of subscribers. You can also send the emails and send them to the subscribers. The cost starts with $9 for a month and slowly the cost per campaign increases.
  2. Mail Chimp – A commonly used tool to build the email list is the Mail Chimp. This is again cheaper and very user friendly. It will help you to tailor the needs of yours. The price will depend on the plan that you have selected. The best part is that as per your budget Mail Chimp will ensure that the plan is customized.
  3. – The last tool that you can use is It may be a more expensive option to use but it is definitely worth it. It gives you the option of four different accounts. The prices of these accounts starts from $50 per month for 5000 profiles and if you want to use it for more profiles you will have to pay more according to the number of profiles that you are selecting. is commonly used as it has many advantages. It will send free 10,000 mails for you. If you increase the usage then naturally the bill will also increase accordingly. The higher the account is the more profiles and contents will be allowed in it.

These are the three best tools that we could think of. There are many more such tools available online that you can choose from. We hope that we have been able to explain well the importance of having a strong email list. It is definitely a time taking job. However, when you have a strong email list you will not have to look back. Try to start building an email list from today itself. Just follow the points and tips that we have mentioned in this article and it will definitely help you to come up with a much better email list. Always remember that there is no end to building an email list. It will keep growing and the more it grows the better it is for your business. Many people who have been in the online marketing business for some time will tell you that how important it is to actually have a strong email list as it will continue to get you more business over a long time. It can also be compared to the goodwill that you actually have in the business.

37 Effective Tips for Writing Better Emails to Get Good Open Rate

37 Effective Tips for Writing Better Emails to Get Good Open Rate

It has happened countless number of times that you wrote an email with every possible bit of effort and thought that you will make an excellent campaign using it. You used the best language, and displayed the best of your company and were damn confident that this email will do wonders but you are disappointed to see the statistical results of the email. It got no positive response at all!

email marketing tips

Now is the time to address this issue. Let’s look into the matter a little bit more closely. Let me give you a scenario. You can broadly classify all the emails you receive into two categories rather make it three. One the emails from your company organization or institution, you have to open and read them in any case. Second are the emails from friends which you are delighted to receive and third are the ones from the subscriptions which you simply do not open. So is the case with the people you email as a part of your campaign.

So now we have to do is to make it sure that the receiver of your email doesn’t feel like the email is sent to a large number of faceless subscribers but it is sent to them and in their greater interest not ours. It is not something difficult to accomplish. You just have to know what is interesting for people and what does not. Once you know that, you can do emailing like a boss.

Below we have compiled a list of some 37 very useful emailing tips which we have experienced in our business and have learnt from the successful emailers. They are not some pieces of magic but just some tricks to make sure two things number 1 that the subjects of the email catches the eyes of the reader number two the reader reads the whole message after opening it. If you follow them closely enough, chances are that you will write such emails as get maximum user engagement. However, email campaigning is a complete skill and we will soon update you about more details related to it.

  1. Change Your Tone

    Do not write as if you are writing for a perspective customer. Write like the reader-to-be is a friend. Adopt a style and tone which is neither too much official nor too much friendly. Keep it in between the both extremes. Just like you talk to a passerby to inquire a path to some place.

  2. Be Worth the While

    Ain’t nobody’s got time for wasting. Do not write the emails so that at the end the reader thinks he has wasted 5-10 precious minutes of his or her life. Write it so that they think they have invested the time in the right place. If it is just a promotional email, include at least a good quotation at the end.

  3. Be Personal

    Try to write the emails by name and especially include the name in the subject of the message. It carries an overall positive response from the readers. People generally happen to love their names and when you call by their name specifically, they are interested. But do not use their names too often.

  4. Introduce Yourself BY NAME

    People also love to know the name of the person talking to them. Instead of talking with ‘I’ or ‘we’ use your real name in the message. Or at least include your name in the ‘from’ or ‘regards’ section at the end. It is also necessary to let people know they are receiving the emails from an animate being and not a robotic system.

  5. Be Useful

    Tell the readers something which is really beneficial for them. May it be a regular piece of advice or a tip related to your niche or a discount coupon for your services.

  6. Get the reader’s Trust

    Tell the readers the truth. Do not lie to them and do not make unrealistic promises. Be trustworthy in their eyes. If you are telling your product’s performance or your company’s latest success, just tell them the things which they find true upon counter checking.

  7. Do not be Creepy

    Talking to the readers like friends and using their names is no doubt a healthy practice as far as the success of email campaigning is concerned but using their names too often in the email and talking to them in a too much friendly tone makes the email creepy. Remember that you have to talk like friends but you still remain the service provider and they are the perspective clients.

  8. Reward the Loyal Readers

    Make a reward program for people who take your emails seriously at a regular basis. It can be a discount on your services or anything like that or a free software package.

  9. Be Friendly

    Do not talk in a robotic tone. Talking in a friendly tone is better.

  10. Use Power Words

    Human beings are emotional creatures. You can use these emotions to get your message through. The words like love, children and spouse are the emotional power words. If they are used in the email header or subject, chances of the email being read are bright.

  11. Use Numbers

    Numbers are more credible than simple plain text. Try to use numbers in the email subject. Make subjects like ’20 DIY tips of….’ Or ’14 most successful people ever.’ These are just some examples you will have to improvise the topics by yourself.

  12. Exploit Curiosity

    The biggest weakness of a large number of people is curiosity. Curiosity can be of great use for you. You can make topics like ‘Do you know what happens if we boil an iPhone 6s in coke’. I know subjects like this are insane but people usually click on them to find out what happens though they already know it will end up screwing the phone up.

  13. Do not make Silly Mistakes

    Use excellent language and sentence structure in the emails in general and in the subject in particular. If an email has a grammatically incorrect subject, people think it is sent by some patent idiot and do not give it much importance.

  14. Point Out Common Mistakes

    Pointing out common mistakes people usually make related to your field can be a good practice to grab their attention and loyalty. No one wants to be called silly so if you tell them how to avoid that, they will surely honor you.

  15. Learn From Masters Of The Field

    There always is a master above each master. Try to learn from the style of people who have more experience than you or have higher success rates in the field of email marketing but remember you just have to learn from them and not to copy their style. Make your own unique signature style but keep in mind the habits of the masters.

  16. Be Realistic Not Statistic

    People do value facts and figures but real things on the ground are more effective. For example if you tell them that after using your diabetes medicine a person had their blood sugar level down to 120 from 300, most of the readers won’t know what does that mean. If you tell them that the person can know walk and even jog, they will understand you better.

  17. Be Concise

    Do not go into unnecessary details of the subject. Tell only the important things in the least words possible. No one has the time to read into the unnecessary details. Just tell them what is inevitable. In short, deliver maximum information in the minimum time possible.

  18. Write in A Flow

    Write in the natural flow of the writing. Do not write unusual sentences which are too complex to understand. The content should be concise and easy to understand.

  19. Do not be mechanical

    Do not write the emails like a machine doing an assigned task on and on and on. Write with emotions like you really mean what you are saying.

  20. Do not Write like a bot

    Do not write the emails like just changing the details and specs of the new product and leaving the rest same. Create a new email for each new product. But make sure you always write in a signature style which you have developed over time.

  21. Do Not be Selfish

    Do not talk only for your own benefit. Not a single person reading the emails is interested in that. Talk of their benefit. Talk of the goodies that can get by hiring you or purchasing your product or visiting your links.

  22. Leave The High School Style

    Write mature language and not like the one you used to write in high school essays. Write really amazing and engaging stuff so that the person who starts reading an email, finishes it. Remember you are not writing in an exam, you are writing to attract people.

  23. Experiment

    Experiment new writing styles and subjects and headers. No one knows which style may do wonders at some time. Even if an experiment goes wrong, it will tell you what not to do.

  24. Optimize for All Devices and platforms

    Not everyone reads the emails on a computer and no everyone has the same operating system. Most of the people read the emails on mobile devices and tablets. Optimize the email for the best experience on all these devices. Also make sure that the email is good for all the computer operating systems like Windows, Mac OSX and Linux.

    Moreover, there are a number of email carriers like Yahoo, Gmail, Hotmail etc. try to make the email friendly with all the mainstream email carriers.

  25. Do Not Spam

    Spam is just not liked by everyone and people are generally sick of the spam emails they get every day. Mostly they are routed straight to the junk folder. Do not use emails for campaigning until someone has subscribed for that. Even after that do not email only for promoting your products. Send emails on general festivals so that people think you care for them.

  26. Know Where to Email

    People generally have a number of email addresses for different purposes. If you send the campaign email to a college student in the college email, he will not open it. Surveys show that the emails sent to Facebook email addresses are more often opened and read. Also it is important to email at right time. People are just enraged by emails at odd times.

  27. Learn From Your Own Experiences

    Learn from the mistakes and the excellent experiences you had in the past. According to your own audience, research that what type of subjects work the best and what type of email body gets the optimum response. Try to follow those.

  28. Do Include Un-subscription Link

    To do fair business, do include the link for subscription so that if someone wants to stop receiving the emails, they can do that nice and easy. Not doing that will usually cause you to be blocked so that you will not be able to send even some important email to the user.

  29. Do Reply Fast

    If someone emails you to ask something about the email you just sent them, do try to reply them with a satisfactory answer as soon as possible. When you reply people, they think that you really care for them and regard your emails even more. Also it can be useful in making a reader one of your customers.

  30. Be Clear About Privacy

    Tell people explicitly that any information you collect from them is going to be treated with what privacy standards and do not violate them. It can get you in real hot water. Also, never ever try to start a personal talk with a user who has subscribed to you.

  31. Minimize Use of Unusual Characters/Style

    The characters like italics an ALL CAPS make it difficult for the reader to read the email. It is better to be simpler. Try to write in some popular font and do not use unusual characters like replacing an S with a $ sign. Such things do not only make the emails difficult to read but also make them a little less worthy.

  32. Links

    If you want the people to go to your site by reading the email, do include the link in a way that if the email opens, the person clicks the link for sure. It can be done by exploiting the curiosity of people. Write some catchy lime and include the link as a hyperlink to it.

  33. Avoid Using the Word FREE in Subject

    The word free is no matter a power word but it is considered a spam as nothing is actually free these days. It is better not to use this word in the subject of the email.

    Getting Your Own Objectives Fulfilled in the Email

    Now when we have seen the methods, using which you can get the maximum number of people to open the email, it is the time to make sure that the basic purpose for what the email was written is fulfilled. There are some tactics which, of used can make sure that the reader actually takes the email seriously and does not just read it to pass time.

  34. Do not talk about them before making everything clear

    Before you start marketing your product or services explicitly, it is important to bring the audience to the point when they are ready to absorb what you are going to say. It is a bit tricky part. You have to make them believe that what you are going to say is really gonna benefit them. Only then people will take them seriously.

  35. Show the Benefits

    Everyone is interested in their own benefits. Make clear the benefits people will get by doing what you are saying. One thing is always to be remembered, people are no interested in you sales target, the only thing they care is their own benefit.

  36. Show the loss in case they do not do that

    Also show them the other side, if they miss the offer what will they possibly loose. It may be an expected rise in prices or unavailability of the product in the future due to high demand.

  37. Present Clear Deadlines and Stats

    Tell them clearly the deadlines for doing what you are telling them and also give the statistical analysis of the use of the product in the past so that people have a clear idea of what you are saying.

These are just some of the tips based on our personal experiences. If you have some better one, do share it in the comments below and also do not forget to visit us regularly to get amazing SEO, campaigning and e-marketing tips from the top notch professionals of the field at regular basis.

How to Configure FeedBurner Free Email Subscription Feature

How to Configure FeedBurner Free Email Subscription Feature

Even though we have Facebook, Twitter and feeds but the importance of email updates remains in its place. It is a good practice for every blog owner to offer the email subscription for updates about the blog. Email updates are still the best way to keep the readers updated about the blog and make them visit it over and over again. This tutorial will teach you how to setup FeedBurner free email subscription for blog readers.

Feedburner Email Subscription

Before you proceed, it is recommended that you learn a few things about the FeedBurner itself from the article about FeedBurner we have recently added. In case you missed it here is the link.

How to redirect WordPress default RSS feed to Feedburner?

What is RSS feed?

FeedBurner is an amazing tool for making the feeds more productive, attractive, informative and socially active. Feeds are an important part of your blog and they deserve a handsome amount of effort and time. If they are sent to people in email, they can prove to be even more beneficial. FeedBurner has the following properties

  • Make your feed burner Feed browser Friendly
  • Makes your Feeds any Feed reader capable
  • Makes your Feed Burner feeds Social
  • Adds more Flares to Feeds

I believe you have read the recent article emphasizing on the importance of email subscription for your blog. In case you couldn’t catch up with that. Here is the link. Email subscription can be given to the users by using a number of paid tools like Aweber, icontact and so on but why pay for something which you can get for free.

The paid tools like Aweber and iContact are essential when you are making money from the subscriptions and want to have a two way communication with the subscribers. If you have a simple blog and just want to share the new knowledge added on the blog with the users, it is advised to use something that is effective as well as free.

FeedBurner can be used to enable Email subscription option for your readers. This can be done by following the following steps.


Go to your feed settings of the FeedBurner

Feed burner > Publicize > Email subscription.

Activate the option and grab the provided HTML codes.

Grab the code and Embed it into text widget of your WordPress blog.

If you need a direct link you can use this one.

Just replace the xyz with your blog’s address.

I think this tutorial will be useful for all bloggers and especially the newbies of the field to enable email subscription of news feed. If you know a better method for this, do share it in the comments. Do not forget to subscribe to the email updates if you do not want to miss new and updated blogging tips and tricks on every day basis.

What is a Suppression List?

If you are into affiliate marketing, you might have heard about Suppression List already. But many newbies still wonder about what a suppression List is?  For those people, i am going to give a short brief on it.

Suppression List : 
A Suppression file is a file containing list of email address who do not want to receive your broadcasts. Often many affiliate networks provide suppression file for each offer. Usually, this list was created when people unsubscribed for the promotional emails of that offer sent to people, the list of email addresses who were unsubscribed will be added to to a file . For people who want to promote that offer through email marketing, then need to use this suppression file when sending their broadcast. So that, people who already opted out for this offer’s promotional emails will not receive anymore emails for that offer.

You can see an example of an affiliate network offering suppression list


And when you download the suppression list, you can see the list in a zip folder


Here in the above, i am showing the suppression list for Alibaba’s Affiliate offer.

How to use Suppression List?

Now you got the idea about what a Suppression list is, but are you still not sure about how to use suppression list?

For example:

If are building your list and have a decent amount of subscribers in your list. And if you want to promote Alibaba’s offer to that list of yours. Then you need to use this suppression list provided by the affiliate network when sending your email broadcast. Because, there might be some people in your list who already unsubscribed for the offer your are going to promote to your list. So in order to comply with CAN-SPAM Act 2003 of (United States of America) you should use a suppression list when promoting using email marketing.

Many email marketing companies like Aweber, Getresponse offers the use suppression list when you create an email marketing campaign .

Here i am going to show you how to upload a suppression file in your Aweber.

Steps for uploading a suppression file in Aweber

Step 1) In your Aweber Account, go to “Manage Subscribers” page.

Step 2) At the bottom of that page, you can able to see “Additional Tools” , in that section, choose “Suppress Subscribers” in order to use the list you have.

Step 3) In “Suppress Subscribers” section, you will have the option to paste domains and email address which needs to be suppressed while sending your email campaign. As you can see in the above screenshot, the affiliate network will provide both domains and email addresses which needs to be suppressed. So, paste those domains list and email addresses list in the suppress subscribers box .

Step 4) When you are done adding the list, click on Suppress  Address/Domains  which will be suppressed when your campaign go live.

You can find the similar kind of procedure for other email marketing companies too. If you want to comply with CAN SPAM Act, you better use this suppression list when sending your email marketing campaign.