There is no denying that infographics are starting to rule the internet. They are catchy, fun and easily shareable. According to Unbounce, the demand for infographics has increased by a whopping 800% just in the last two years.
WebMD stated that a human brain can register visual information 60,000 times faster than normal text. And in fact, 65% of the people are visual learners. That is why, a lot of content marketers are using infographics to reach out to their prospective audience. With infographics, you can share complex information in an easy way.
Infographics can definitely increase your website traffic to a large amount but only when its done the right way. Otherwise you will just end up losing your time and money with absolutely no results. Lucky for you, I have prepared an extensive walkthrough to help you create a successful infographic.
Let’s face the obvious fact – not all infographics go viral. While some infographics are shared with thousands of people across social media platforms, others just sink into an oblivion. But what differentiates a great infographics from an average one are the elements which include method, correct statistical data and a unique view. Paying attention to these three elements can assure your success.
This resonates to how you perceive the data collected for your infographic and how you decide to present it. You might choose to go with the same graphs or flow charts but you have to understand how your audience perceives the content you show.
The title of infographics is also very important. If your audience is more inclined towards ‘how-to’ posts then your infographics should be titled accordingly, on the other hand, if you run a tech blog your topics should be more tech savvy.
Your audience won’t be convinced with an infographic if it’s solely based on your personal opinions. What you need is correct statistically researched information from verified sources.
Most of the infographics source their data from several different articles across the internet
The idea is to select a topic which can really connect with your readers on an emotional level and make them think. The graphics and characters used in your infographics should be able to tell their story in a click. What you need do is – bend the rules and take a different approach. Just because all of your competitors are following the same format doesn’t mean you have to do it too. Be different and take a different approach
Readers’ attention span is decreasing by every year and publishers are doing everything in their power to grab attention of their audience. Again, your topics should be good enough to grab your audience’s attention and their emotion as well. And we get it, great topics don’t just fall over your head, you need find and scratch them out.
Here are some ways to get amazing topics
This is definitely one of the best ways to get attention of your readers. Search for topics through Google Trends and see what people are talking about in your specific niche. If there is one topic or a keyword which is getting a lot of attention, pick it up and create an infographic around it.
Some topics never go out of trend. Year in and year out, someone is always talking about them on social media or searching about them on Google. What you need to do is, find out all those topics and pick out the best one for your infographic.
If there is a topic people are debating and fighting over, then you should definitely pick it up. Simply because, you get more audience. Some people might like it while some might completely hate it, but both of them would definitely come by to have a look at your infographic.
This is a very simple technique to find trending topics. All you have to do is find out what content on the other websites is getting the most attention and work with it. You could use a website like docstoc.com which displays featured articles from all over the net and you can even search based on your target keyword.
Useful can have a different definition for everyone. For some of your readers, a useful infographic could be something that gives them a deep insight into the topic and gives them actionable points while for other readers a useful infographic could be something short and sweet which gives them more information in a short period of time.
Buzzsumo shared an interesting article on why some content go completely viral while the others do not. And here is what they found out from their research – content with images obviously gets the most shares, infographics are among the most shared content and people share what they find useful.
Finding accurate data
The data you use in your infographic is as important as the graphics. There is absolute no room for error here. Picking up wrong insights will not only discourage your readers, it could also take their faith away from your content. The data you pick out for your infographic could be scattered around several different websites, but its your job to correctly combine them together.
Here are some sources you could use to collect data –
Apart from that, it is also important to understand the Color Psychology. Many content marketers regularly ignore the power of color psychology. Every color gives out a different message and you should be able to connect your text with these colors to create the impact you have been looking for.
For example, the color red is associated with power and action. So may be, you could use it for ‘call to action’ purposes.
Here is an infographic explain the power of each color:
Now that you have all the data and everything you would want in your infographic, its time for design! Now there are two ways to go about it – you could either do it yourself or hire a professional graphic designer to do it.
If you want to create an infographic by yourself, you don’t go back to a complicated tool like Illustrator or Photoshop, there are many websites that can help you create infographics with just a simple click. Canva and Infogr.am are two of the best ones available. You could also use Piktochart or Visually.
But, if you would want to hire a professional graphic designer, its really easy with so many freelancer marketplaces available. If you want to go for a cheaper alternative, you could go for Fiverr. Most of the basic gigs on Fiverr are worth $5, but you can pay a little extra if you want your infographic a little bigger than the standard size. You should know that Fiverr freelancers get a lot of orders in a single day and most of the infographics are mass produced. We would recommend choosing this option only when you are low on budget. Payments are done through PayPal, you have to pay an extra fee of $0.5 as processing fee. One drawback of Fiverr is that you cannot communicate with the freelancer outside the website which could prove as a problem if you are working on a long project.
oDesk is another great place to get your freelancers. Most of the freelancers in the market have set up their profile on the website. All you have to do is post your job explaining the details of your project with your budget and you will start getting proposals within 10 minutes. Though the freelancers here aren’t as cheap as Fiverr but you will definitely get a better quality here. In fact, there are many kinds of freelancers on the websites – from top notch graphic designers to part time ones. The first thing you should ask for are their portfolios to understand the kind of work they do and you should also ask about the total number of revisions they do and how much they charge for extra revisions. oDesk lets you communicate with your freelancer outside the website
Now if you are hiring a professional graphic designer, he might or might not help you with publishing your infographic, but honestly you don’t need much supervision with that.
You could upload your infographic like you upload all your other pictures and make it private. But, that would only make it more difficult to share your infographic across all platforms. That is why, you need to make your infographic as easily sharable as possible. The right social sharing techniques can actually give your infographic a constant exposure
Make it available on Facebook, Twitter and even Pinterest, of course, make sure all the links come back to your website. You could also have an HTML code presented on your post to make it easier for people to embed your infographic in their posts.
Generating an embed code
The first thing you need to do before going to an HTML code generator is to copy/paste your post URL and your image URL. Make sure, the image you upload on your website is in its original size.
You could use an online embed code generator like Siege. All you have to do is enter the basic details about your image and post, describe the dimensions of the HTML code box and you are done!
Apart from Siege, there are many other online embed code generators along with several WordPress plugins to help you out. And in case you are a do-it-yourself person, you could create your own embed code through this 5 step guide by Hubspot.
Distributing your infographic
Now, you have worked really hard on creating the perfect infographic and you want people to notice it and really like it. There is a lot you can do apart from sharing it on social media. There are a lot of websites where you can submit your infographic to get more inbound.
For submitting your infographics, you could either hire someone on Fiverr to submit your infographic to several websites. Here are a few gigs available on Fiverr.
Or, if you are feeling adventurous, you can do it yourself. To start, here is a guide on how to upload your infographics and a list of 100 websites where you can submit your infographic.
Also, make sure your posts are easily sharable with the share buttons right next to the post and your infographic image. And of course, there is the good old methods of blogger outreach guest blogging and press releases.
This is one of the most important part of creating an infographic – you have to know what works and what doesn’t. There is no sense in spending your money and time on infographics that are already failing to get audience’s attention.
Start with testing different layouts. Keep the content and graphics of the infographic absolutely same but change the layout and share it on social media, through your insights check which of the two are getting more attention. You could also experiment with different fonts and see what kind of fonts resonates more with your audience.
Now, infographics will obviously increase hits to your website but that is not the only metric you should focus on. Comments and page views are important but you should focus more on building an email list and getting more clients/ customers.
The idea is to use your infographic to generate more and more leads for your business and optimize it for conversion. You should align the promotions of your infographic with boost in your sales