Today I am going to write about an important concept in SEO which is LSI (Latent Semantic Indexing) keywords. I am going to explain how to use LSI keywords in your content marketing strategy which can help in increasing your organic traffic drastically.
I am going to explain the following topics in this article
- What are LSI keywords
- What is the difference between LSI keywords and Long tail keywords
- Effects of using LSI keywords
- How can you find LSI keywords
- How to use LSI keywords to improve your content marketing strategy.
Now a days popular search engines like Google are putting more effort on what the user is really searching for. They are now preferring pages which are well written and not the pages which are optimized for single keyword.
Optimizing a page for multiple related keywords but not a single keyword is called LSI (Latent semantic Indexing) technique.
What are LSI keywords?
LSI keywords are nothing but, keywords which are related to your main keyword. These can be synonyms or related keywords or keywords which bring the same meaning.
And also, at the same time, keywords which bring same meaning either logically or sentimentally.
For example, if you have a post on Apple, your post should also contain keywords like “IPhone”, “ITunes”, “Mac” and “Steve Jobs”.
These keywords are called LSI keywords which differentiate your post from other non-related keywords like “buy apples online“, “apple recipes“.
In the above screenshot, you can see what are the possible LSI keywords for your targeted keyword. In the above, for apple, Iphone 6, Iphone 5s are the possible LSI keywords.
You can also get LSI keywords from the footer of Google search results page. Here is what I have got.
What is the difference between LSI keywords and Long tail keywords?
There is a lot of misunderstanding between LSI keywords and Long tail keywords. Many people think that they both are same. But they are not.
There is a difference between LSI keywords and Long tail keywords. LSI keywords increases the search visibility but whereas with Long tail keywords, it narrows down the search visibility.
LSI keywords tends to help in ranking for multiple keywords, but with Long tail keywords, it helps in ranking a single keywords.
LSI keywords helps search engines to understand how deeply you wrote the article. Because, it helps in ranking for the keywords which you didn’t even targeted of.
Effects of using LSI keywords:
LSI keywords can bring positive effects in your SEO. Here are the benefits you can get from using LSI keywords.
- Prevents your content of being labelled as SPAM
By using LSI keywords in your content, it helps search engines to understand that you are relating many keywords which are semantically related to your content. This will also help in differentiating your content from spun content.
By having content with LSI keywords, it will increases the credibility of your content.
- Decreases the bounce rate of your pages
LSI keywords also helps in reducing the bounce rate of your pages. For example, if you don’t use any LSI keywords in your content means, your content will rank for wrong terms and thereby it increases your bounce rate. Whereas, if you use LSI keywords in your content means, it will help in ranking for different related keywords of your content, which will helps in bringing the right people to your content and thereby it reduces the bounce rate of your pages.
Take a look at the below example:
Suppose if there is an article about Notebook
There are two kind of pages you might come up with.
- Notebook (Movie)
- Notebook PC
Suppose, if a movie lover is searching for Notebook keyword, he will be shown with the following page, as it contains semantic keywords like “Drama”, “Romance”, “PG-13”, “Cast” and “Crew”. Thereby the user will get the page what he is searching for. If you did not use semantic keywords in your page, it might show a different page to the user.
Say for example, he will be shown with page of Notebook PCs to a movie lover.
Immediately after seeing the page, he will exit from the page, as he is not looking for that page. So, the bounce rate will be very high for the pages which don’t use semantic keywords.
- Increases the time spent on your pages
Since, you will not be using any keyword stuffing in your content, it makes your content more readable. Therefore, it will increases the readability of your pages and thereby it increases the time spent on your pages.
- Improve Search visibility
When Google bots crawl your pages, they will look for semantic keywords which you have used in your content. If you have not stuffed any keywords and only used semantic keywords, Google will rank your content for all of your semantic keywords. Thereby your content will get ranked for different number of keywords and thereby you will get lot of search engine traffic which will improves your search visibility of your pages.
- Increases Authority of your website
If you get more rankings means, more click through for your website which will automatically increases the authority of your website.
- Get more sales
Using LSI keywords increases your website traffic. Your pages will rank for many long tail keywords which will bring people who have buying intention to your website, thereby it increases the numbers of sales from your website. So, using LSI keywords will help in bringing more sales to your website.
How to Find LSI keywords?
Now that you have understood what are the benefits of using LSI keywords and how it can bring positive results to your website. You might be wondering how to use LSI keywords in your content right?
Here is how you can do that, these are the most commonly used tools for finding LSI keywords for your content.
- Google Keyword Planner
- LSI Graph
- Keyword Shitter
I am going to explain the details about each tool below.
- Google Keyword Planner
When it comes to SEO part, Google provides everything to its users. You can also get LSI keywords from Google. Google Keyword Planner helps in finding LSI keywords for your keywords. This method is a bit basic method, but you need to use other tools aswell to get full benefits.
You can get few LSI keywords from Google search auto suggest feature and apart from that, you can get more LSI keywords from Google Keyword Planner.
For example: my keyword is “Weight Loss Products”
And here is what I’ve got from Google Keyword Planner.
This is one of the best tool for getting LSI keywords. All you have to do is, just enter your desired keyword in the search bar and clear the captcha and click on “generate” LSI keywords for your desired keyword.
In the above example, I have used the keyword “weight loss products” as my desired keyword and below are the latent semantic indexing keywords for that keyword.
- Keyword Shitter
Keyword Shitter is another great tool for generating LSI keywords. Just enter the desired keyword in the search box and click on “shit keywords!” to generate LSI keywords for your keyword.
See below for example:
In the above, as you can see, I’ve gotten all the LSI keywords for the keyword I have entered in the search box. It also has the option to filter your keywords. There are positive filter and negative filter options in it, so you filter the keywords according to your needs.
It also has the option to download all the keywords that it has generated so far. Apart from that, you can use these generated LSI Keywords as long tail keywords also and try to rank them individually to get more from your SEO efforts.
Soovle is one of the best tools which will be useful for online marketers. It gives the top searched keywords from various websites like Google, Wikipedia, Amazon, and Bing & Answers.com. It is very fast and easy to use, immediately after entering your desired keyword, it will start displaying the results from these top websites.
Here is an example:
In the above, I have searched for “weight loss” and here I got the top results from various websites like Google, Wikipedia, Amazon, Bing and Answeres.com
SEMRush is another great tool for finding awesome keywords for your content marketing. You can use SEMRush for finding out what keywords your competitor is using and also you can find new opportunities for LSI keywords too.
Go to SEMRush panel and enter your competitor’s URL in the search box and hit “enter”. Now, click on “Organic Research” in the left hand side of SEMRush panel. And then click on “Positions“.
Now, you will get details about what are the keywords your competitor is ranking for. Now, use these keywords and find LSI keywords for these keywords with other tools I have mentioned in this article and grow your content marketing strategy.
With PRO SEMRush account, you can get fetch numerous keywords whereas with a free account you are limited with 10 keywords only.
Since SEMRush is a paid tool, not everyone is going to buy SEMRush. For people who don’t want to pay for SEMRush, Mondovo tool can help them. It gives results from SEMRush and you can use it for free.
First of all, sign up for a free account in Mondovo. Once you have registered, you will be given with a free credits which you can use it for your keyword research.
After, you have logged in, click on SEO tab and select keyword research option in mondovo dashboard.
Now, enter the keyword or your competitor’s URL in the search bar and hit enter. You can also select the language and country to filter your search results. This will display the keywords related to your base keyword or keywords which were being used by your competitor.
How to use LSI keywords to improve your content marketing strategy:
Now that, you might have got the idea on how to get LSI keywords for your content marketing strategy. Most of the naïve bloggers just insert the LSI keywords in their middle of the blog post and messing up the structure of the entire blog post.
Proper placement of LSI keywords leads to better rankings in search engines.
Here are some of the tips for proper usage of LSI keywords.
- Choose the right keyword
You must choose the right keywords to use it in your blog post or article. Because, most of the LSI keyword tools generate LSI keywords basing on an algorithm and they are not human produced ones. So, often with these tools, you will get irrelevant keyword suggestions also. You need to filter irrelevant suggestions and use proper LSI keywords in your article for better rankings.
- Use it meaningfully
Some LSI keyword tools might generate numerous amounts of LSI keywords, and you don’t need to use all those LSI keywords in your article. And moreover, place these LSI keywords in your article meaningfully, i.e., make sure they are used in a proper way so that it gives out some meaning.
- Place it in multiple positions
You can place LSI keywords in multiple positions of your blog post. You can place them in your tittle, conclusion, body and introduction parts. But you need to make the flow look natural, so that your blog post don’t seem suspicious in the eyes of Google and it will bring good rankings for your content.
So, have used LSI keywords to any of your blog posts? And did they bring any good results to your blog? Did I missed any LSI tool which I have not mentioned in the above? Please let me know through your comments below.