There are many ways to get a good rank for the site or an article. Many will suggest on page and off page optimisation. Of all the methods that you know have you heard about “the long tail key words” method? These can really help to improve the ranking of a site or a Blog. For example suppose you are using keyword like “blogging” it will not help you get a good ranking as it is a small keyword. Try something lengthier like “what are the best ways to Blog” if you use this keyword the ranking will become comparatively easier. So what is the difference between the two you are making the phrase more specific and descriptive so that the target audience get the exact idea of what is it that you are selling?
Google ensures that it provides the customers exactly what they are looking for and not just a spam. They do this by using penalties like Penguin and Google Panda. You must be wondering what penalties has to do with keywords well let us tell you how interconnected they actually are. If you can find the best keywords for your article you will be automatically saved from penalties.
Choosing a long tail keyword
It is not a rocket science to find the long tail key words that are best suitable for your Blog. It basically depends on the competition. If no one is targeting the keyword you are using then you will automatically get a rank. If that keyword is a common one then you will have to create a content that is good and unique. You can use various keyword research tools for this purpose. Even spying on the competitors is a good idea.
Using Google search to find long tail keywords
We take a situation where you have a Blog and you thus know what keyword is it that you are looking for. Suppose your Blog is about cheap hotels.
What you get from this search are generic keywords. However, spend some time and think in detail. As you go deep you will find some great ideas. For example cheap hotels in which country, city, area, etc and the list can go on.
This method is actually simple you already have a few keywords in mind that are as per the content of your Blog and you are just making them more specific. By searching generic keywords you can actually get long tail key words we will explain that now.
As you use the generic keyword “best hotels” you will see that Google is getting you hotels from all parts of the country or world so you can make it more specific by mentioning the city from where you want the best hotels. If you mention the country or the city you will notice that Google will be able to search those articles easily. So what you have got here is the long tail keyword for your next article.
Finding the long tail keywords by using the Google Keyword tool
To get a profitable keyword the best way would be to use a keyword research tool. You will come across a lot of such tools. Some of them are paid and few of them are absolutely free. To name a few “Long tail Pro” and “Market Samurai” these are paid ones. Google Keyword planer is a free tool that you can use. We must tell you that it is also one of the best ones.
As soon as you type the query you are searching the Google Keyword planer will show different search queries that are similar to the one that you have entered. The result will run into pages. DO not limit yourself to the first page. Go through all the pages one by one till you find the most profitable keyword according to you.
If you look closely at the result you will see that it not only gives you the long tail keywords that you are looking for but also the monthly search volume and other such information that can help you in finding a profitable keyword. So the keywords that have low competition are easier to rank as they will not be advertised much.
Using Long tail pro
As we have already mentioned long tail pro is a paid tool used for keyword research. We suggest this is because it will save you a lot of time. Once you login to the tool and you have got the keyword. Your next step should be to analyse how profitable this keyword will actually be for you. For this you will have to click on the competitor analysis button.
As soon as you click the button you will get a page that will show the top ten pages that are ranking at present for that particular keyword. It will also tell you DA (domain authority) and the PA (page authority) of these sites. As you get all this information in one page you can easily take a decision on whether you will carry on with this key word or you will keep searching for more options.
The long tail pro also comes with a rank checker tool that can help you to check what the rank of your web page will be like.
Spying on competitors in order to get long tail keywords
Some may find it difficult to think of the generic Keywords. It is not a concern at all. What you need to do is spy on the competitors. Spy on the competitors who are doing very well as well as on those who are less popular.
Make an excel file with the URL of all the websites that are competitors for you. Now that your list is done you are all set for spying on these. Pick the best blogs in the niche. It should be a competitor who gets a lot of traffic. You can now go to the SEMrush and type the URL of the blog. In this you can sign up for a time of thirty days to see how this works for you. Suppose we pick The Broadmoorblog.com as they are a very successful in blogs about hotels.
As soon as you hit the search button you will come across the rankings for all the keywords. Go to the left hand sidebar and click on Organic Research under that you will see positions as soon as you click on that a list of keywords that the site is ranking for will appear. As shown in the following image.
Here you will see the various keywords along with the volume and ranking of the keywords. You will also get the CPC and the trend of the keyword. One word of caution here is that do not look for the popular blogs as they will ultimately give you generic keywords only. Look for blogs that are slowly becoming popular and get maximum of their traffic from the search engines. Even the blogs that are not very successful can give you some really innovative ideas.
You can also try visiting www.google.com/trends. Here type the long tail keyword that you have selected and see how many people are actually searching for this keyword.
If the graph is consistent and is moving upward then you have got the right keyword. Else as you can see in the graph attached above, you have to keep looking as “cheapest hotels in India” is not a great long tail keyword as per Google trends. So you will have to keep looking for a better long tail keyword.
LSI is the abbreviation for Latent Semantic Indexing. If you look at it from a layman’s point of view it basically means synonyms for the long tail keyword that you have come up with. Let’s look at one example here:
Suppose you search for best films in 2015 you will see the following result.
As you notice the second and the third options are coming up with “feature film” and “20 best films”. So when you search for a particular word you will automatically get all the options that are related to these words. The Google’s search algorithm is a smart one and it can basically find all the related terms. These related results are also equally important we will explain how.
Advantages of using the LSI keywords
- When you use LSI you basically ensure that keyword density is in check and at the same time you are optimising the article for different search engines.
- The keyword density must be at least three percent of the total words that you are using in the article. Instead of adding more key words to the post add LSI for better results.
The automatic question would be how to find the LSI. Well we will explain that now. Suppose your blog is about cooking classes.
As you search for this you can see words like course and training that means same as classes. These are nothing but the LSI keywords that we are talking about. Now let’s add “North Indian” to the words searched. We will see the following results.
The first URL that was not even having the word “North Indian” but Google searched for the word in the article and then added it to the search result. As you look for different keywords the description will automatically change. Google now looks for the searched word in the article and then throws the results. So instead of using the same words again and again try to use LSI keywords in order to ensure that the site gets more traffic.
Finding LSI Keywords
The process of finding the LSI keywords are similar to that of long tail keywords. The related search queries that you find at the end of the search page are nothing but the LSI.
Searches related to north Indian online cooking classes
With the help of this tool called UberSuggest you can find many synonyms for the term that you are looking for. The result will look something like this.
Implementing Latent Semantic Indexing (LSI )Keywords
Now that you know the LSI keywords you will have to implement them in the article and this is actually very easy. Write the post that you want concentrate on the matter and not on the density of the keyword. After the article is complete you will notice that you have automatically added the LSI to the article.
Some may find this method not systematic enough or time consuming. Well we have one more suggestion for you. Just write the article with the keyword that you want to use. After the article is done replace these keywords with the LSI keywords that you have already shortlisted by using the methods explained above. This will be a mechanical approach and can hamper the flow of your article.
There are some plugins that you can use. You will have to pay for it but the cost is worth it. These are called Easy WP SEO and SEOPressor.
These plugins will produce the LSI keywords in your visual editor area. You can pick the keywords that you want in your article. This is a great idea in case you are writing very long articles. This will optimise the post and ensure that you get a good search engine ranking. If the same keywords are used a number of times in the article it does get penalised by Google.
This is more or less all the things that we could think of regarding long tail keywords and LSI. We hope it will help you to build your articles in an effective manner. The concept is actually easy just that you will have to spend some time on understanding it.