How to Reduce Bounce Rate in WordPress?

Bounce Rate

How to Reduce Bounce Rate in WordPress?

Before we get into the technical details of the subject and starts discussing the very ways of reducing bounce rates, let us first describe what exactly this bounce rate is. It is the measure of the percentage that stumbled across your site but logged off without visiting any pages other than the one they happened to visit by chance. The sooner people leave your site, the poorer your bunce rate %age is.

It means that high percentages of bounce rates show that something is seriously wrong with your site and it must be remedied as soon as possible. Regardless of your niche and anything else, if the readers stick to your site for longer durations of time, it is a good sign.

Reduce Bounce Rate
Reduce Bounce Rate

Why Having Low Bounce Rates is good?

Lower bounce rates directly mean large number of subscribers which in turn means more profits. Ultimately every business is meant to make the most profit possible. Moreover the bounce rate is also a factor having direct effect on SEO. The following is a classification of various bounce rates:

  • Excellent Bounce Rate – Around or lower than 20%
  • Good Bounce Rate – Around or lower than 40%
  • Average Bounce Rate – 50 to 60%
  • Poor Bounce Rate – Over 75 to 80%

Hope now you have a thorough understanding of what bounce rate is and why is it important. Let’s now look into some of the ways of improving the bounce rates of a website.

Reducing Bounce Rate for WordPress Blog

  1. Thoroughly Study your Analytics in Detail

    Before we start doing anything on extensive scales, it is recommended that you analyze the traffic of your blog thoroughly. Run a thorough research on the type of people interested in your blog and the keywords that attract the most amount of traffic. Also look that which page is stickier and which one is not. When you have completed a handsome research on this, you will have an idea of where to start from.

  2. Top Notch Content

    This is perhaps a topic, on which the most amount of content is written on the blogs giving SEO tips. We think the matter is still under-stressed. The main thing which makes a blog a website or anything successful is ultimately its content. Try to develop genuine, interesting, engaging, informative and to-the-point material on the subject. Try to provide every single bit of information on the subject only the n will people stick to your site. Remember, content is the king everything else you do is to facilitate the content.

  3. Optimize Page Loading Times

    Who would like to visit a page which takes a whole minute to load? Make the pages quick. Some of the ways to this are

  • Use compressed images
  • Install a caching plug-in
  • WP Super Cache
  • Choose a lightweight theme with non-complex graphics
  • Compress your code
  • If the problems still persist, pick another web hosting provider.

  1. Avoid Flashy Pop-Ups

    You open a blog and a pop-up appears, asking you to sign up, you close it and proceed but then another appears asking to share the article even before you have read it and when you close it, they show you the ads related to a stock broker. What will be your response? Close the site and never open again! Try to avoid such things as much as possible. Place the ads cleverly so that they get clicked and do not piss the readers off.

  2. Display Excerpts on the Blog Pages

    Try not to show a single post on a page. Rather give a short overview of a number of posts so that the reader can choose the one he is the most interested in. It will also improve the loading time of the pages.


  3. Segregate Longer Posts

    If you have long posts, try to split them into a number of pages and add the <next page tag> at the end to make the user visit a number of pages to finish reading a single post. It may not work always but can be useful most of the times.

  4. Give Credible Headlines

    The most important thing in any writing is the headline. Make the headlines to be attractive as hell and descriptive still vague. Make the headlines so that people get to click them.

  5. Make Navigation Across pages seamless

    Make the blog easy to navigate; there must be no delays in going from page to page. In this way people will go to more and more pages. Slow and error-worthy sites are not appreciated and have a high bounce rate.

  6. Exploit Curiosity

    Add a random post at the end of each post and add tags to it like ‘feeling curious?’ or ‘want to know something really amazing?’ People will click on the link out of curiosity.

  7. Use External links intelligently

    If you use the external links, make sure that they open in a new window or tab of the explorer or your own reader will be bounced without any reason.

  8. Get Rid of 404

    Tackle the 404 error intelligently. If a page is unavailable due to any reason, redirect its traffic to some other page so that the reader cannot discover the errors in your blog.

  9. Refer to your own past posts within your recent posts. It is a good way to get people stick to your site and reduce the bounce rate. For example if you are writing about BMW Z4 which has a dual clutch transmission, you can include a link to dual clutch technology article on your site so that people can click on it to find out what is it.

  10. Use Good Theme

    Themes are the essence of a site. Use the theme that is good looking and engages the reader. The sites built on poor theme have a high bounce rate generally.

  11. Optimize for all devices

    Optimize the site for mobile, desktop tablet and all other platforms. Not all people use a pc to open the site. The site must also perform well on iOS, windows, android and mac OSX.

  12. Accurate Classification

    Classify the posts into various categories efficiently so that the user is not disappointed.