How to Setup Your First Campaign with Voluum Tracking Software

Voluum Tracking Software

How to Setup Campaign with Voluum Tracking Software

Without tracking your affiliate campaigns, you cannot make good ROI with your campaigns. Tracking is very important in affiliate marketing. If you are not tracking your campaigns means, there are very little chances that you will get productive with your affiliate marketing. It will help you to understand which traffic sources or placements were working for you by brining good ROI and which were not working and eating up your profits. Right now, there are many tracking software’s available in the internet.



And no doubt, voluum is one the famous tracking software used by many successful internet marketers. Unlike CPV lab, Voluum is not self-hosted tracking software. You don’t need a separate server for your tracking software as it is hosted on voluum’s cloud servers for better performance and for that you will be charged monthly for its usage. Whereas with CPV lab, it is fixed, one-time fee only and you need your own server to host the software. Anyways this article is on how to setup a campaign in voluum tracking software.

If you ever tried to spy on your competitors, and happened to click on their ad, you might have seen something like the following at the end of their landing page url.


Which means, he or she is using voluum tracking software for their tracking needs. Though it is not a self-hosted service, you can still use your own domain name for your tracking links. I will explain that later in a separate article. For now, let me show you how to create your first campaign with Voluum.



Step 1:

If you don’t have a voluum account already, then don’t worry I am explaining it from the start. Open the URL
in your browser and click on Sign Up button to create an account for you.

Step 2:

After clicking on Sign up, you will be taken to the next step where you will be asked for your details like email, name and monthly usage.

Step 3:

After filling all those details which were asked, click on Sign me up, you will then be redirected to your account’s dashboard. Now, at the top right hand side of your page, you can able to see Upgrade link, click on it and upgrade your account to fit your needs.

Step 4:

Once, you have upgraded your account, now you can start creating your first campaign. If this is your first time using voluum, then you will be confused with lot of options in it. But it’s very simple creating a campaign in it. Setting up a campaign in voluum involves 5 steps.

  • Create a Traffic Source
  • Create an Affiliate Network
  • Create a Lander
  • Create an Offer
  • Finally, create a campaign using all the above.

At first, your voluum dashboard will look like the below screenshot.


Step 5:

Like I said in the above, in creating a campaign with voluum, the first step would be setting up your traffic source.

In order to do so, Click on Traffic Sources link in the top.


Step 6:

Now, click on New Traffic Source at the top right hand side in your voluum’s dashboard.

Step 7:

Now, you will be able to setup your new traffic source like as shown in the below

Enter name of your Traffic source under Name. And under Postback URL use the postback url provided by your traffic source.

If your Traffic source does not support Postback URL, and only supports image pixel or pixel tracking, then you can use Pixel redirect URL option.

Don’t use both, I mean, don’t use both Pixel redirect URL and Postback URL. You should use only one, otherwise you will encounter tracking issues.

If your traffic source supports only Pixel tracking, then just use the url from the pixel code in Pixel redirect URL. Don’t use the full code which includes <img> tags.

Most of the traffic sources provide both https and non-https pixel tracking codes. If you wanted to use a https version means, you should only use https links in affiliate network too and vice versa, otherwise you might encounter tracking issues.

Impression Tracking: If you are using your own ad server or the traffic source has provided with impression tracking url, you can check the option Impression tracking which is used to track a cpm campaign mostly used to measure the individual spent of cpm banners. Anyways this is for advanced users, for newbies, let’s not touch it for a while. You can still track other metrics with voluum.

If you check the impression tracking, then you will be shown to campaign urls after setting up your campaign in voluum. So better not use it if you are not sure what it is.

Step 8:

If you scroll down a bit while setting up your traffic source, you can able to see the option Advanced. Click on it for advanced options.

Most traffic sources provide you with macros for tracking purposes which can be used to track additional data in advanced setup here.

The traffic source will provide all the parameter, placeholder and name values and you can use them here to track. Check on Track for corresponding variable in order to see its stats in reports.

If your traffic source is a popular one, then chances are there that voluum has already included some traffic sources in voluum by default. Click on Traffic Source templates, to load one of the predefined traffic source template if yours was listed in that.


And here are the list of pre-defined traffic sources available in voluum.


If your traffic was not listed in there means, you can simply create one by using this New Traffic source wizard.

Step 9:

So, after entering all the details of your traffic source, click on save, it will create new traffic source in your voluum’s account. A sample one would look like the below screenshot.

Now, you can see your traffic source name under Traffic Source in your voluum’s dashboard like as shown in the below.

Step 10:

Now, you have finished setting up the traffic source, next, I will be showing how to add a new affiliate network to your voluum’s account.

Like we had pre-defined traffic sources in voluum which I have shown you earlier, we have trusted affiliate networks here in voluum. If you are trying to setup one of the affiliate network in the pre-defined list, you can simple load it, otherwise continue to read further, I will show you how to add a new affiliate network to your voluum’s account.

Click on Affiliate Network in the top. And then click on New Affiliate Network, to add a new affiliate network to voluum. See below

After you clicked on new affiliate network, you will be asked to enter the name of your new affiliate network you would like to add.

Check Append click ID to offer URLs if you want to track click ID’s. But normally for a newbie, just leave it to avoid confusion, as it is not necessary for you right now. It is only used when you are using a third party ad server. Finally, click on Save to save your new affiliate network to your voolum’s account.

Step 11:

So far, you have added your traffic source, affiliate network to your voluum account, now, it’s time to add your landing page and offer url to voluum.

Let’s add the landing page first, for that, click on Flows and you will be to see three options.

  • Flows
  • Landers
  • Offers

Click on Landers to add your landing page to voluum.

Now, click on New Lander, to add your new landing page.

Step 12:

In the next step, you need to enter the details of your landing page like,

  • Name of your landing page
  • URL of your landing page
  • Number of offers
  • And lastly, country where you are going to target the landing page.

The available tokens are used to get information like traffic source name, device brand etc. If you want to pass this information to affiliate network, you can use this tokens in landing page otherwise don’t use any.

Regarding the number of offers, Muscle and Diet landing pages will have two offers in a single landing page. For that kind of landing pages, choose how many offers you have in your landing page and select the number of offers you would need for this lander while creating your landing page in voluum.

Here is an example of my landing page setup in voluum.

Step 13:

In this step, we are going to add offer URL to voluum.

Here I am using cake’s offer URL as an example. My affiliate link looks like the following

Click on Offers and the click on New Offers to add your offer to voluum.

After you have clicked on new offer, you will be asked to enter details of your offer like

  • Offer URL
  • Name
  • Affiliate network name
  • Country

After entering the details it would look the below screen.

In the above, I have added &s2={clickid} in addition to my offer URL.

Since, Cake platform does not support using unique id’s in s1 subid, so I have used s2 for unique click passing. Otherwise your affiliate network will get Excessive subid’s issue.

And regarding {clickid}, you need to add clickid token only if you are using Postback URL tracking. If you are using a tracking pixel for your tracking instead of Postback URL, then you need not to add {clickid} token to your offer URL, as tracking pixel is a cookie based, it will add clickid automatically to your offer URL.

But if you are planning to use Postback URL, then you should add {clickid} at the end of your offer URL like I’ve shown in the above.

And after that, click on Save.

You can use the Postback URL generated in the above in your affiliate network if you planned on using a Postback URL for your tracking. For pixel targeting, continue to read, I will show you later in this article.

And don’t forget to replace REPLACE with s2 for cid in order to track conversions.

Your correct postback url would look like the following


For payout and txid tokens, you can get them from your affiliate network.

For cake platform, here are the token values.

Step 14:

Now we have the offer, landing page, affiliate network and traffic source added to your voluum’s account. It’s time to setup the campaign now.

Click on Campaigns and click on New Campaign.

Then fill the details of your new campaign like landing page, offer, traffic source and affiliate network. After you have finished filling all those details, it should look the below screenshot.

This is how my sample campaign looks like.

And finally, after I clicked on Save, my campaign URL was generated.

This is how it will look like.

Now, link your Campaign URL to your ads in your traffic source.

Step 15:

Finally, you have finished setting up a campaign in voluum, just double check that you have placed Postback URL or Tracking Pixel URL while creating your Traffic source.

Now, you need to place voluum’s global Postback URL or Tracking pixel code in your affiliate network in order to track properly.

To get your pixel or postback url, click on Settings icon at the top right hand side in your voluum’s dashboard.


Now, click on Setup to get your Postback URL or Tracking Pixel Code.

And finally, here are they

Click URL – Click URL should be used in your landing page for call-to-actions, so that voluum will automatically redirects the user to the offer you have setup in your voluum’s account.

Multi-offer click URL – This is used when you have more than one offer in your landing page. You have to add /1 for 1st offer and /2 for 2nd offer at the end of your Click URL.

Postback URL:

Your postback URL will look like the following link.

In the above, I have replaced the cid, payout and txid values with their appropriate token values. Hit your AM if you don’t know those values.

Tracking Pixel:

Just replace the cid, tid and payout values in tracking pixel before you use it in your affiliate network.

You need to replace those values no matter what kind of tracking (Postback or tracking pixel) you use in order to track properly.

After you finished everything, place the tracking pixel or postback url in your affiliate network to track the conversions.

Things to remember:

  • You don’t need to add {clickid} token at the end of your offer URL while you were using tracking pixel for your tracking.
  • You must need to add {clickid} to the end of your offer URL when you wanted to use Postback URL tracking.
  • Never use mix of https and http urls in tracking. (If the traffic source has provided you with https pixel or postback, you need to use the same https from voluum in your affiliate network)
  • Tracking won’t work, if you use both postback and tracking pixel.
  • If you are using Postback url from your traffic source, then you need to use Postback url in your affiliate network too. And the same applies to tracking pixel too.
  • Don’t forget to replace the values of cid in your tracking pixel or postback URL, otherwise it won’t work.
  • If you check the option Impression tracking, you will be generated with two URL’s after you have saved your first campaign. One is for impression tracking URL and the other is for campaign URL.