How does a tracking pixel work?

How does a tracking pixel work?

 
Tracking pixel is a piece of html code which will be provided by the company who wants to track the user’s behavior on a specified website. For example, if an E commerce website has an affiliate program and pays its affiliates basing on the sales they have generated in their site with their ads and their affiliate site. The E commerce website needs to have a functionality to assign the sales which were generated by its affiliates to them automatically. They need a way to correlate the sales, clicks generated by the affiliate sites. This can be accomplished by the use of tracking pixel.

The tracking pixel nothing but html code which needs to be placed in the order confirmation page which will be shown after a product purchase. The use of tracking pixel is not just passing the information whether a sale was happened or not. The main thing is, it will pass the cookie information of the user.

Pixel tracking code will contain an <img> html tag which you can get from your tracking software like CPV Lab or from your advertising network.

Here is the sample Facebook tracking pixel code

Now, whenever a user visits the order confirmation page, the browser will see an image and thereby it requests the image by sending the domain specific cookie id, amount of the purchased item or any other information about user to the server. This request is just like any other http request from the browser. Then the server responds to the browser requests and passes a transparent 1×1 image pixel (GIF) which will not visible to the user.

For example:

If you are running an E commerce business and one of your affiliate is running a Facebook ad campaign. Then, in order to track his sales, he will provide his pixel data to you, so that you can place it In the order confirmation page, Now, whenever a sale was happened, the browser sends the user data to the server and the server fires a pixel. This is how, affiliate sales are being tracked with the help of Pixel tracking.

How to setup postback url or server 2 server (s2s) in CPV lab

I’ve been using CPV lab as tracking platform from many years. Though there are many tracking softwares available, CPV Lab is my favorite because it is self-hosted and I have my data with me and moreover it’s a onetime investment, you no need to pay monthly for your tracking. I am using this for tracking of my Media buys, PPV campaigns and email campaigns. Recently, I was setting up a media buy campaign and the affiliate network I was working with only supports Postback url or S2S tracking. So I can’t use image pixel there. And in CPV Lab, there was no mentioning of getting postback url, so after researching for a while, I found the solution and thought of sharing this in my blog.

With Image Pixel or Tracking Pixel you place pixel code in the landing page I,e in your affiliate panel which then will get loaded by the end user and when conversion was happened, it will fire an image pixel, but with Postback url or s2s (Server2Server) url, the affiliate network itself will communicate with your CPV lab directly and it will tell your CPV Lab when a conversion is happened.

Since, CPV Lab, did not mentioned about Postback url in its interface, I will explain how to get your Postback url.

First of all, you will need the image pixel from CPV Lab. For that, go to any of your campaign and click on edit and if you scroll down a bit, you can see different pixels available in it.

Copy the image pixel, It will be like the following

<img src=”http://your-tracking-url.com/adclick.php” width=”1″ height=”1″ border=”0″ />

Now, copy only the url in it, not the entire code.

http://your-tracking-url.com/adclick.php

Now, to get your postback url, you need to add ” ?subid= ” at the end of the url.

It will look like the following

http://your-tracking-url.com/adclick.php?subid=

But, you are not yet finished, its not the postback url. Different tracking platforms have different tokens which needs to passed in the subid. For example, Neverblue, Convert2media, GrabadsMedia use Cake Platform. Whereas Affiliaxe use Hasoffers tracking platform.

Here I am mentioning few of them for your convenience.

Cake Platform : #s1# , but you need to use #s2# for CPV Lab, as it passes unique values.

HasOffers: {aff_sub}

LinkTrust: [=SID=]

HitPath: xxc1xx

Now, finally, your postback url will look like the following for Cake Platform

http://your-tracking-url.com/adclick.php?subid=#s1#

For HasOffers

http://your-tracking-url.com/adclick.php?subid={aff_sub}

just change the token value to suit your tracking software. If you are not sure about what is the token for your affiliate network, hit your affiliate manager and they will be able to help you with this.

And finally, place your postback url in your affiliate network and start tracking your conversions.

Some networks, only accept https postback urls. In that case, you need to get a ssl certificate and add “s” at the end of “http”. Everything will be same whether it is secure http or normal http.

Track your E commerce sales with Facebook conversion pixel code

Track your E commerce sales with Facebook conversion pixel code
 
facebook-ads-conversion

Are you an e commerce business owner and using Facebook ads to drive customers to your website and get more checkouts? If you are struggling with Facebook ads and not sure whether it is bringing you good ROI or not. Do you know which kind of ads are brining good sales and which ads are not performing well? If not, you should consider using Facebook conversion tracking pixel which will help you to track conversions happened in your website with Facebook traffic.

Today, I am going to show you how to setup conversion tracking with Facebook ads to track your sales which will happen with Facebook traffic.

First of all, I will explain what a conversion tracking is and why it is very important to track your conversions, then I will show you step by step on how to install conversion tracking. Before I go forward, you need to know the following terms

Conversion: A conversion is an action which was taken by the user in your website. These actions include registering an account, making an order, entering an email address, reaching a specific page (thank you page, order confirmation page), adding an item to their shopping cart can represent a conversion. Suppose, if a user saw your ad in Facebook and came to your website and registered an account, you can call it is a conversion if that’s what you want. Or if you want a sale to happen by user, then if the user came to your website by visiting an ad in Facebook and registered an account and made purchase, then you can call it is a conversion happened.

conversion-funnel

Different businesses have different conversion goals. For example, insurance businesses people don’t easily purchase immediately, so the advertisers use getting email addresses as their conversion goal, so for them, if someone enters an email address, they will count it is a conversion happened.

You can setup which type of conversion do you want to track, is it an account sign up or is it a sale? It’s up to you.

Conversion tracking:

Conversion tracking is nothing but tracking your conversion goals with your advertising network. With Facebook, a conversion tracking is, measuring your ROI with Facebook ads. When conversion tracking is setup to your Facebook account, you can see which ads are actually brining sales and which ads are not brining sales. In this way, you can opt out the ads which are not performing well and thereby you can increase your ROI by reducing the advertising costs.

Conversion Pixel:

Conversion Pixel

A conversion pixel is a piece of code you get from your advertising network like Facebook, and you need to place that conversion pixel code in your pages which you want to track conversion from. So that when a user who came from your ad advertised in Facebook by you to your website and reached the page where you placed the conversion pixel, the pixel will fire and can be traced back to the ad. So that, you can see a conversion has happened with that ad.

For example, if you want to track conversions and your goal is a sale, you need to place the code in your confirmation page, so that, when even ever a user who came from your ad and made a purchase and finally reached the confirmation page, the pixel will fire in that page and it will be traced back by the Facebook and you can see a conversion has happened in Facebook advertising dashboard.

Optimize for conversions:

In native Facebook Ads dashboard

In Power editor

It was reported that, Facebook beta tested this feature and said that it will reduce the cost per conversion up to 40% than normal CPM bidding. Some people have reported about 70 – 80% reduction in their cost per conversion. With this feature, Facebook automatically bids on behalf of us for conversions, it will automatically bids for the right audiences which are likely to get converted for our ads. Using this feature, will help you to get more conversions with less spend.

The above feature is very useful to for E commerce businesses for tracking their sales.

Setting up Facebook conversion tracking step by step:

Step 1:

I am showing the setup right from creating the campaign, so that it will help the newbies too. Create your first advert by clicking Create Advert in the top right corner of your Facebook advertising dashboard. Now, you will be shown with the above screen, where you can choose whether you want clicks or conversions or other options you can see in the screen.

In order to track conversions, go for Increase conversions on your website option.

Step 2:

Now, enter your website and choose your conversion goal you wanted to measure. If your conversion goal is “Checkout” you can choose that or if your conversion goal is any other, you can choose from the listed options like leads, adds to basket, Registration or other website conversions.

Step 3:

I have used Registrations as my conversion goal. Now, give a name to your conversion goal and click on Create Pixel as shown in the above figure.

Step 4:

Now, you will be shown a screen like this with two options.

  1. I can add the pixel to my website
  2. Someone else will add the pixel to my website

If you select the option I can add the pixel, you will be shown with a code called tracking pixel or conversion pixel

You need to copy the code and place it in the final page where your user will be taken when your goal was finished. Suppose, if your goal is a sale to be happened, you need to place the code in the order confirmation page , so that, when the user has made the purchase, he will be finally taken to order confirmation page and your tracking pixel will be fired.

If your goal is different, then you need to place it in the final page of that goal.

Make sure, you place this pixel code in between <head> </head> tags of your final page.

See below for example:

If you select the option Somone else will add the pixel, you will be shown with the following screen

Enter the email address of your web designer to make these changes for you in your ecommerce website, he will be sent with an email containing the pixel code.

Step 5:

After you have placed the code, and proceeded further, you will be taken to the page to choose the objective for your campaign.

And you will be seeing an error saying your advert will not be optimized for conversions and will ask you to Refresh or Verify Now

If you have already placed the pixel code, click on Refresh so that it can verify whether it is tracking properly or not. Once it found out the code , the warning message will disappear and will show like in the following screen.

Step 6:

In the next step, choose your optimization, if you want Facebook to optimize your campaign for conversions, choose optimize for conversions

Step 7:


While creating your ad copy, under Advanced Options choose your conversion-tracking pixel which you have verified earlier, for track conversions of that ad copy.

That’s it, you have setup your conversion tracking with Facebook, now, whenever someone made a conversion, you can see them in your reports under Actions

Frequently Asked Questions:-

  1. How conversions are reported in your Facebook Ad manager?

A) Like I said in the above, you can see your conversions or sales or goals under Actions tab as shown in the above. If you are running different ads, you can see different numbers for Actions in reporting for their respective ads. If you are running an e commerce campaign, create different ads with different conversions your pixel will track so as to avoid confusions while reporting of Total Actions and Specific Actions reported in the Facebook Ad reporting.

Q) Can I use the same Tracking pixel code for all of my ads?

A) Yes! You can use the same tracking pixel code for different ads. You can choose Existing Pixel to use your same pixel code for many ads. See below

Q) How long your conversions will be tracked by Facebook?

A) They track in two categories
1) Clicks on an ad
2) Views on an ad

They track 24 hours , 7 days and 28 days.

Q) Already using private tracking softwares like Google Analytics, Adobe Analytics or other software, will it work on them?

A) Yes! You can integrate this Facebook tracking pixel on third party tracking softwares to tracking conversions and report them in your third party tracking softwares like Google Analytics.

Finally, I hope you find this article useful to you and you can now see how important is to track conversions and how it can help you to optimize your ROI.

Ashley Madison website was hacked!

Ashley Madison website was hacked!

 

Many of us must be aware of the famous affiliate offer Ashley Madison who used to one of the top offer in many affiliate networks. They used to pay around $70 per sale. This website is owned by Avid Life Media which is based in Toronto, Canada. Many affiliates promoted this offer aggressively in numerous advertising sources. Ashley Madison has about 40 Million users till now and it is one of the world’s largest casual dating website. Due to its heavy promotion in almost all affiliate networks, it became soo popular all over the world.

On July 15th, 2015, a group of hackers named as “The Impact Team” has hacked this website and stolen all the information it. They have stolen all the user’s email address, last four digits of their credit card numbers and all other information in that site. Before they made this data public, they have threatened the site owner Noel Biderman to shut the site down if not they will share this data to the public. Finally, all sites database was made to public through torrent link. They released these dumps two times, in the second dump, the dump contains the email address of the company’s CEO also.

Now, many of the users of Ashley Madison are worried as their relationships may go worse if they found out to be a member in Ashley Madison website.

These dumps are about 17.9 GB in size.

Many online scammers have already started websites offering searching of their email and name in that stolen database. But according to the news, these websites are found out to be scams in which your email address will be used for spam promotions later on.

Automatic Clickbank conversion tracking with CPV Lab

Clickbank Conversion Tracking
Clickbank Conversion Tracking

Clickbank is one of the biggest market place for Digital products. Many people are making thousands of dollars daily using it.  It is one of the most visited site by affiliate marketers. Having thousands of digital products in clickbank it is giving numerous options to affiliate marketers for their promotion and making money online. Since, having thousands of products, you will have lots of niches to choose from for your marketing needs.

Unlike other affiliate networks, Clickbank does not have the function of using pixel tracking. So, you still need to upload your subid’s in order to track your conversions manually. So you cannot easily track your conversions automatically. But however, CPV lab offers automatic conversion tracking of clickbank products. You can track clickbank conversions using INS (Instant Notification Service) by clickbank.

CPV Lab has built in function to track clickbank conversions automatically by using the feature INS (Instant Notification Service) offered by clickbank. This service sends an email every time when a sale was generated. CPV lab has used this functionality and integrated in CPV Lab.

Here are the steps you need to do in order to track your conversions.

Step 1: Log into your clickbank account, and navigate to Settings > My Site

step1

 

Step 2 : Scroll down a bit and you can see Advanced Tools, if you don’t have any means, create one at the right corner. In the above i have given Secret key as CPVXXX

step2

 

Step 3 : Enter your desired Secret Key and use http://your-domain.com/adclick-cb.php as Instant Notification URL. 

step3

Step 4: Now, navigate to your CPV Lab installation directory, CPV Lab directory > lib, 

step5

 

Step 5: Edit your constants-user.php file located in your CPV lab’s lib directory .

step6

Step 6 : Enter your created Clickbank secret key in constants-user.php file for $GLOBALS[‘ClickbankSecretKey’]

step7

 

In the above, i have used CPVXXX, as i have already created clickbank secret key “CPVXXX”. Now, use yours.

Finally, save your edited file and there you go, your account is now set to track conversions from Clickbank using CPV Lab automatically .

Don’t forget : 

– Make sure, you use version 4.0 when using instant notification url.
– Make sure, you are using the same secret key in your contstants-user.php file with the key you created in clickbank.

 

How to deactivate all plugins in WordPress when you can’t access admin panel

How to deactivate all plugins in WordPress when you can’t access admin panel

 

Unable to access wordpress admin panel
Unable to access wordpress admin panel

Many of us might experience the problem where they can’t access admin panel due to some random plugin issue. And you may want to disable all your plugins in order to find out what problem is causing this and then you can access your WordPress admin panel again. When you can’t access your wordpress admin panel, you can’t disable your plugins in an easy way. In order to help people who are facing this problem, you can use two methods to disable all your plugins when you can’t access wordpress admin panel.

1) Disable plugins using FTP/Cpanel

2) Disable plugins using PhpMyAdmin

Disable plugins using FTP/Cpanel – 

Step 1 : Go to your wordpress installation directory and locate /wp-content/plugins folder.

step2

 

Step 2 : Now just rename the plugins folder to some other random name, here i am renaming it as plugins_deactivate

step4

Step 3 : After renaming your plugins folder, you can able to access your wordpress admin panel easily and do whatever you want.

Disable Plugins using PhpMyAdmin – 

Step 1 : Go to PhpMyAdmin and locate your wordpress database, when you explore your database, go to the table wp_options

step6

 

Step 2 : Now, browse the table wp_options , you should see the column active_plugins , under the option_value , remove the existing values and use a:0:{}  and save it in order disable your plugins.

step7

 

It should be like this

step9

The above two methods will work for you when you can’t access your wordpress admin panel and wanted to disable all your plugins. You can use the above methods for disabling plugins and log into your wordpress admin panel and do whatever changes you want to do .

 

Extract images from .docx/.doc Word documents

Extract images from doc/docx
Extract images from doc/docx

Recently, i got a couple of guest articles from Guest authors. I am soo skeptical at approving guest posts unless they are filled with appropriate images. So, the articles i got were with lot of images in it in a word doc/docx formats. Normally, i use word to publish my guest articles directly to my blog. But, today, when i am trying that i got an image upload error with word , so i tried to post the guest post manually.

But, with wordpress wysiwyg editor, it is not copying images from word (doc/docx) documents. I don’t know what’s wrong with it. I usually have around 10 images in my blog posts. So, i thought of extracting the images myself from word and uploading into my wordpress blog. But, i guess many people really don’t have any clue on how to do this. So i thought of sharing this to my readers..

I found two methods which can actually help in extracting images from word documents.

1) Saving the word document in (.html) format can help you extract images from the word document.

2) Renaming word document (.doc, .docx) to (.zip) can help you extract images from the Microsoft word document.

Let me show you in detail with screenshots.

Step 1 explanation : saving the word document in (.html) format.

step 1.a – Open the doc/docx document and click on File > Save as

step9

step 1.b –  > save the file as .html format.

step10

step 1.c – In the above, Google Analytics.docx will be saved as Google Analytics.html

step11

step 1.d – Now, after saving the file to html format, you can see one html file and also a folder associated with it. Just like in the below picture.

step12

 

In the above, i got Google Analytics_files as folder and Google Analytics.html as file.

step 1.f – Now, if you open the folder, you can see the images extracted from your word document.

step13

Step 2 : Explanation

Step 2.1 – The below picture is a sample word document with images in it . Now, if you want to extract images, keep reading further. The file name is Google Analytics.docx

step1

 

Step 2.2 – Try to rename the file by pressing F2 button in your keyboard.

step2

 

Step 2.3 – Now rename the file’s extention .docx to .zip

step3

 

Step 2.4 – It will show a warning, and click on “Yes” to proceed.

step4

Step 2.5 – Now, your file will become a zip file and you can browse the files in the zip file.

step5

 

Step 2.6 – Click on the folder “word” to access your images present in the word (.docx) document.

step6

Step 2.7 -After click on the folder “word” you can see another folder “media”. Now click on it.

step7

 

Step 2.8 – Finally, you can see your images in the folder “media”.

step8

There is also another way to extract images from word document by using Ctrl+C of your images in word document and pasting (Ctrl+v)  in your favorite photo editor.

How to use Microsoft Word to Publish to your WordPress Blog

wordpress
wordpress

Many bloggers who get guest articles and blog posts in MS word document format from their writers.  The are very good benefits for using MS word, because it offers rich graphic options when compared with wordpress WYSIWYG get editor. If your word document has some images in it along with text and you want to publish that document in your wordpress blog, you may find it difficult to upload every image to your wordpress blog. Suppose, if you receive a Guest post from your author which is very long with lot of pictures in it, it may become hassle for you to upload all those images to your wordpress blog and aligning them correctly. You might wanted an easy way to do this.

And here it is, you can directly publish your word document to your wordpress blog.

But, before we proceed there is a warning from Microsoft saying “When Word sends information to the blog service provider, it may be possible for other people to see that information. This includes your user name and password. Do you want to continue?

So make sure you are not exposing information of your Admin account and use only a user account with limited privileges or else you can change the user info after you did the job.

Anyways, its up to you to use this feature or not. Because i can’t really tell you how risky is this for you. If you think it is too risky for you, you can try using Windows Live Writer which will do your job. But if you want to use the full functionalities of word document means, then you have to choose publish from your Microsoft word

First of all in order to use this feature, you need to enable this feature in your blog. For latest version 4.2.3, this feature is on by default in all the upcoming versions. So, you don’t need to worry about on and off of this feature. It is by default turned on, unless your hosting people may turn it off due to brute force attacks or you might have disabled it long ago.

This feature is enabled from Microsoft word 2007, but 2010 version will have good functionalities.

So here we go,

Step 1: Go to File > New > Blog Post

step1

Step 2 : Choose Blog Post

step2

Step 3: Click on “Create”

step4

Step 4: Now, choose your platform “wordpress” , you can also choose others like Blogger or Typed if you want to publish your post to those platforms as well.

step5

Step 5: Click on “Next” after choosing your blog, in the above, i have chosen “WordPress”

step6

Step 6 : Now, enter your blog url and keep “xmlrpc.php” at the end of your blog url. Also, enter your blog user details and click on “OK”. 

step7

 Step 7: You will be shown the above message if successfully added your blog account to your Microsoft Word.

step9

Step 8 : Now, enter your post title and copy your word article into this new blog post.

step8

 

Step 9: Finally, after copy everything into your message body, Click on “Publish” if you want to publish directly into your blog or else you can “Publish as Draft”. 

This will help you post blog posts to your wordpress quickly with good alignment of your graphics in your blog post.

Have a happy blogging!

Google Analytics: Learning to dive in

Google Analytics: Learning to dive in

 

Google Analytics: Learning to dive in

Google analytics is an amazing free tool to track your website statistics. Whether you have a blog, or a static website, Google analytics is a must have tool in your arsenal to monitor your growth online. There are many reasons to use this tool such as-

  • Getting insight about number of people visiting your website
  • An estimate of live visitors
  • Websites driving traffic for your website
  • Successful marketing tactics
  • Sales conversion and generation of successful leads
  • Ways to improve site speed
  • Most likes content on the website

There are many additional things you can do with Google Analytics.

This tutorial is meant for the beginners. Here you would learn how to set up a Google Analytics account, and what are the basics of navigation and minimal set up for optimum performance of Google Analytics for your website.

Step 1: Set up an account with Google Analytics

First of all, you need to register yourself with Google Analytics at www.google.com/analytics. You can do so by using your existing Gmail account, or creating a new one.

If you do not have an existing account, then go to gmail.com and sign up for a new account and then head back to analytics account. So in case, you have already signed in using an existing account, you will notice something like this-

After signing up, you will see the following screen-

It’s a big page, so after scrolling, you will further notice this screen-

  1. Web site nameYou can add a name of your choice. Your simply put up the URL of your website. Completely depends on user’s choice.

  2. Web site URL This is the address of the website you are using. Or the domain name in technical terms.

  3. Industry- Although this is option, but having set up this option properly on google analytics will enable it to bring out some tailor made suggestions for you.

  4. Time zone- Just a way to ensure that every activity is in sync with your own business hours.

  5. Account Name-
    You can use company name, your name or your website’s name.

  6. Data sharing settings-
    Optional setting.

After you are done with this process, you need to click “get Tracking ID” button , agree with terms and conditions which will appear in the pop up and then you are all set.

Although you can add multiple properties (website) to your single Google analytics account, we will suppose, for simplifying things, that we have just one property added.

Step 2: Embed Google Analytics code to your Website

So practically, you CANNOT start tracking the data of your website unless you install the tracking code into every page of it. This may be seemingly intimidating, but the process is simplified herein for you.

After you’ve signed up, you will see something like this on tracking code setup screen-

Tracking ids of this screenshot have been blocked out so that no one confuses them with their own tracking id, for the tracking Ids are all unique.

In a WordPress website, you can simply install WordPress plugin for Google analytics and then manually copy and paste the code under the settings option.

In case you have a normal website other than WordPress, you can follow these simple steps to install the code-

  1. Copy your Google Analytics code.
  2. Paste it just before the ending Head tag in HTML code.
  3. Save it and you’re done!

Your Analytics account is now set up fully and will start supplying data after next 24 hours. Additionally, you can add a second admin user for security purposes.

Step 3: Set up Goals

After successful installation of tracking code, you need to configure your goal setting on your Google Analytics profile. This is present in the admin section of homepage.

Goals will tell Google Analytics when something important has happened. This is one word, is the gist for using Google analytics for your website. Although this is important, this is straightforwardly neglected by most of the people using analytics. Setting goals is important because everything revolves around the set goals. Here can be few examples of goals you can set up-

  • Ecommerce website- tracking conversion rates for products.
  • Engaged visitors- people spending more time on website
  • Readers- people visiting multiple pages on your website.
  • Calls to action- using event tracking
  • Best performing ads
  • Subscription- people subscribing to RSS feed or mailing list.
  • Purchase- People buying something from your website.

All these goals, when set up initially, will help track down conversion rates.

Click New goal button in admin panel.

Choose custom options and move ahead to next step-

Name your goal –

Enter thank you or page url for destination field and change the drop down list to “Begins with”.

Click Create Goal and complete the process.

Google Analytics Home

When you will sign in to your analytics account, you will land on your Home page where you will see all the websites being listed which are registered in your Google Analytics account. Some basic data stats such as session number, duration on an average of sessions, goal conversion rate etc.

In case you own multiple websites, you can utilize the search box to look up for a particular domain name. You can also mark domains with a star to quickly access them on login.

You will notice a date range mentioned. You can change this to peep into past data or analyze data belonging to a specific time period.

You can use this modulated time period to compare things like session number, duration, bounce rate and goals conversion rate.

You can click the corresponding data website to get detailed reports of for them.

Google Analytics Reporting

You can access audience overview data on Reporting section in Google analytics. On top of the screen, there is basic menu bar, enabling you to toggle between various sections like admin and reporting. Top right corner has the option to change or switch websites.

Left sidebar will have a search box. This will help you to find specific reports or links to important areas in your Analytics account.

Here are a few important options explained separately-

Dashboards-

These enable creation of customized views for your Google analytics data. You can ise widgets to do so. You can view subsets of data without navigating through standard reports.

Widgets can be added to the dashboard using +Add widget button.

You also don’t have to worry about starting from scratch as you can download preset dashboards from “Google Analytics Solutions Gallery”.

Emails and Shortcut-

Very often, you have to keep surfing through all the reports to look up the summary and what these reports have to offer. But when you find there is something that you need to frequently visit, you can simply add them to your shortcut lists and access them faster.

You can also use email button to get this emailed to you or someone else.

Intelligence events-

These are alerts for specific events which can be emailed to you by Google Analytics. Alerts can be set up for events such as unexpected hike in session numbers, goal conversions etc.

Real time-

This will show live stats for the number of active users on your website.

Conversions-

Since you have already set up your goals, you can track the number of conversions received for your website. The path taken by visitors to achieve that goal can also be seen. These conversions also tie specific data into the tables generated.

Google Analytics customization

Next main option in the menu is Customization. You can choose to see a particular portion of analytics Data and choose the option of mailing it regularly to the selected contacts.

You can even import reports from “Google analytics Solutions Gallery”.

Google Analytics Admin

This is the last menu in the top bar. It is used for managing all the settings for websites monitored in Google Analytics. Two important features are-

  1. Google Analytics Goals-

    This section has already been dealt under set up goal heading. Additionally, here you will find two more option of goal details which include funnel and Value.

    Specific Value for a goal can be added as value( example a purchase of specific amount).

    Website pages such as that of a shopping cart, which would need the visitors to move through a number of pages before making final purchase can be added to funnel.

    Sales funnel can be viewed in standard funnel Visualization report.

  2. Custom campaigns-

    This is used to track visitors from a particular traffic source. You can set campaigns by using UTM parameters added to URL end of any possible address that a visitor is likely to use.

    Google analytics would require 3 parameters-

  • Campaign medium(utm_medium)
  • Traffic source(utm_source)
  • Campaign name(utm_campaign)

Following shows campaign tracking example-

You can do this easily by using campaign URL builder tool by Google and just enter information such as URL, Campaign medium and source and Campaign name.

Word cannot publish the pictures in this post error fix

About the error:

Word cannot publish the pictures in this post. The most likely cause of this problem is that your provider does not support uploading pictures. Contact your provider and try again, or choose a different picture provider.

Word cannot publish this picture
Word cannot publish this picture

You might experience this problem when you try to publish a Microsoft word document to your wordpress blog Many of the blog owners receive Guest posts or blog posts from their writers in word documents (doc or docx). The word documents which do not have any pictures won’t pose any problem, you can easily publish the article by copy paste. But for the word documents which has pictures in it, you may probably try to publish the article using the MS Word itself. Microsoft word has an inbuilt feature to publish to their blog from word.

But sometimes you might face the above problem. I search on the internet for its fix, but unfortunately none of the tips were helpful. After researching it for a while, i found why the problem is occurring.

I tried removing the user and blog attached to my MS Word added the same user and blog again. And added the same user and blog to my word. But unfortunately i got the following error:

Word cannot register your account.

word cannot register your account

So, i found out that my user credentials were changed, i just reset my user password and added the user account to my word, and it worked. Or else you can try adding a new user to your word and try again. It worked for me.

Step 1:

manage blog

Step 2:

step2

Step 3:

step3

Step 4:

step4

It should work! Happy Blogging!!