What is a Top Level Domain?

What is a Top Level Domain?


Internet is a world of knowledge and it is the knowledge which helps us to be practical. If you are familiar with the terms of the Internet, you must be pretty aware of the fact that there are different domains and each of them are separate from the other. In addition of this, most of the domains use different sites for building a webpage. When it comes to the point of establishing online or while opening a website, domains are the prior thing of concern as it can be the key to influence success. There are several domains available which are internationally accepted but only a few of them acquire the position for being top.

Top Level Domain Advantages

There are some established domains such as .com, .org or even .net which are internationally accepted and thus they can be acquired quite easily with the help of reliable registration services. Indeed, there are a handful of advantages which you would get only from these domains. People are quite familiar indeed with these primary domains and they can actually find your website without any hazards. The simply have to type down the domain name and the extension will be up with the keyboard shortcuts. It is just Shift + Enter for a .net, Ctrl + Enter for a .com and Shift+ Ctrl+ Enter for an .org extension.

Specialised Endings for Top Level Domains

Apart from the default domain extensions, there are also customisable domains found. These specific set of domains acquire specific endings just to signify the purpose. A clear set of example is definitely with the Government websites which generally uses .gov extensions which specify their purpose. Other preferred domain extensions which can be easily acquired are .info, .biz as well as .web. Domain extensions such as these can also be considered as top level. They definitely do not have any such keyboard shortcuts but they can always be quite preferable indeed.

Other Top Level Domains

Specifically, there are other top level domains which may help you up in building your website. These set of domains are however, more suitable for your website than any other default names. The benefit of this is that even you put up a general name for your domain, the extension will be enough for you to make it clear what you are providing. This is quite helpful indeed as the people gets it easily to be understood without any hazards. An example of the Local Top Level Domains would certainly be .edu which defines that the website is providing educational services. Services may be of anything, but it is helpful when the extension is reserved.

Thus, being a top level domain does not mean that it will help you in all. But the best part is that you can choose domain according to your choice of service. With the help of a top level domain you can make your business stand and let it grow bigger and better. Top level domain is what the people are aware of.

Backlinks – A Way to Increase Web Traffic

Do you want to get your blog being the Top Rated? Well, to make an impact of the blog in a good Search Engine Optimization, the importance of Backlinks is huge. Backlinks are excellent to use when building a website. Backlinking from other websites, not only improves the importance of a blog in Search Engine, but it also influences in helping the blog grow better. Still if you aren’t familiar with the knowledge of these, here is a short guide for you:


What are Backlinks?

Backlinks are actually the key to get your blog on the top of a Search Engine. Backlinks are nothing but hyperlinks of some other website which are posted in your blog. Such hyperlinks from other websites are known as Backlinks which inturn are very important for a website to have. This is because more the number of backlinks there are in a website, more is the popularity of it. Google is definitely the most popular Search Engine today and it gives a higher ranking to the website with the largest backlinks adding more credibility to it. It is really important to build backlinks with the help of credible sources as it really helps to prove one point that the website carries quality content. However, it is not just enough to have a bunch of backlinks which are actually accumulated from different sources but it is of a real worth when the sources are accumulated from the similar content sources. However, there are a few restrictions to be taken care of. Having a limited backlink is okay but extending it to more than what you can think of can actually place the website to be banned.


What is Link Juice?


It is a colloquial term which is used in SEO world which actually gives the power to a site with the help of links from external as well as internal links. This is actually interpreted as a vote of recommendation to your site which helps in improving the search rankings of the website. There are actually many ways to earn links with the help of direct as well as indirect efforts. Direct effort refers to link a building strategy which is much similar to link building in the social networking as well as blog posting and commenting. However, for indirect efforts, it is just with presenting excellent contents in a blog. This is actually very helpful from a website and thus Link Juice is always essential for a website to have. The link equity which is passed out from these websites or blogs is actually considered as a link juice.


What Are NoFollow and DoFollow Links?


DoFollow: DoFollow are a special format of tagging the hyperlinks of a blog. When a backlink is tagged as a DoFollow link, it helps the website readers to get redirected to the site. This also initiates a good verdict for the website.

NoFollow: The websites do not recommend a NoFollow link to be used as a backlink. The major reason is that it initiates a negative impact on the website. These backlinks are dead and thus the user can verdict the website to not follow or track. In such cases, the website may get chances for getting banned if too many NoFollow backlinks are activated.


What are Spam Links?


Spam Links are a type of backlinks which initiates in building a dead to a website. Spam links can be created by anyone who does not want a website to get enough reputation. However, placing a spam link is creating the misuse of the website and this is the reason why most of the people do not prefer to put spam links on a blog. Much similar to a backlink, the spam link also initiates to a website page with the verdict of a spam note. Thus, with too many click on the link, the search rank of a site may decrease.


What are Internal Links?

Internal Links

Internal links are also a typical format of backlinks which redirects users. The only difference is that the redirection is done with the internal page of the same website. Internal links are hyperlinked on the blogs and articles of a website with the help of a specific keyword. Firstly, when a user clicks on this specific hyperlink, he is easily redirected to the extension of the link. The link redirects to somewhere else in the same page or in the same website leading to any product or any information. The help of internal links actually helps the websites to recycle traffic to their own domain and with the help of this, a huge traffic is generated. Thus, having internal Backlinks is also necessary for your website if you need to put an eye on the monthly traffic.


What Is Anchor Text?

anchor text

The clickable link which is used in a hyperlink is termed as an Anchor Text. There are many ways by which a website tricks to gain traffics. With the help of Anchor Text, a website can easily redirect users to their selected destination with the help of just one click. Usually, the blue underlined text is actually the Anchor Text in the article and it is most common as a web standard. These are specifically the keywords which are used as an Anchor text and it develops in such a way that the website gins the traffic as required.  Anchor text can also be caused as a backlink and it helps to improve the site ranking. Anchor texts can be of two types both natural as well as unnatural.

Natural Anchor Text: This is the anchor text which is used by the blogger to create external links to different blogs in the website. These links may be internal as well as external as well. The help of using Natural Anchor text will increase the ranking of the site.

Unnatural Anchor Text: The Unnatural Anchor Text is actually a spam or a barred text which is used for redirecting users to spam sites. This will bring the value of the blog down and also deteriorates the rank in the Search Engine.


Get access to the Effective ways to write a Guest Post

Get access to the Effective ways to write a Guest Post

guest post

Every company is working to have increased traffic on their website and this is the reason why various marketing strategies are opted. Web marketing companies do promote the websites of various businesses and organizations by adopting various policies, which work with the common aim of attracting the targeted traffic towards the website. One of the most effective and renowned way of attracting the targeted traffic is by posting the guest post. Guest post could bring more customers and clients towards your website if done appropriately; it is basically designed to use the popularity of websites with the similar niche.

Guest post could be called as a guest appearance on the various websites that are rich in traffics. The guest post should be capable enough of attracting the targeted customers towards the website to be promoted. The success depends largely on how you compose a guest post, is the content good enough to bring traffic to the websites through the post, and other such related factors. Below mentioned are some of the tactics that would act as the guideline to building a substantially effective guest post.

How to strategize?

Have a look at some of the effective ways to write a guest post.

  • Post to bring traffic to the upshot page

The guest post should include links and hyperlinks that direct the traffic towards the outcome. The post should be result oriented and it should be capable enough to reflect the outcome while taking the traffic from one website to the other. The point to be considered is, that the traffic should not be lead to a basic home page or any other well designed page of the website to be promoted. Instead, it should directly hit the target by directing the traffic towards the page in which the related information is displayed that is meant for the customers or clients.

Create a landing page including all the necessary details that would act as a center point to let the prospected customers stay glued to the company. The page should be designed including all the relevant information that portrays company’s products and services resourcefully.

  • Use big names to highlight your Company

One of the most workable and simple ways to gather the attention of the targeted customers is to use the names of renowned brands and websites in the guest post. The guest post would catch more eyes if it would have something popular to display. Take the benefit of other’s popularity and introduce your website and its products and services in the same.

While you follow this strategy, you get associated with experts and this adds value to your guest post. A valuable post would definitely gather the attention of the targeted customers which would eventually increase the traffic on the website.

  • Keep the follow up posts ready after your guest posts

Keep the follow up post ready so that you could keep your targeted customers updated about the various changes that you have made in the products and services that you offer. Your customers feel good to be in touch with the company they are been following. Make sure you update your customers so that they feel important.

  • Aim for long term results

Do not expect instant results while you upload a guest post. The post should aim for 10 years result and not 10 hours. A guest post should be a long term strategy. The policies considered while designing a guest post should induce long term results, strategize for the outcome 10 years later to when you are posting the material. It should be constructed to get enduring results that remain alive for long term.

  • Design the guest post considering the anchor text

Anchor text is the text in the hyperlink that could be clicked to reach to the website page that has been hyperlinked. Anchor text is basically relevant to the page that you are linking to as this brings larger traffic to the website. Anchor text contributes largely in the search engine optimization rankings for your website; hence it is very important to keep a relevant anchor text in the guest post.

Prior to writing a guest post, do make sure to carry on a keyword research so that you could include the best keywords in your post and the anchor text. Keywords play a prominent role in making your website gain the required traffic.

  • Answer each and every query

While you publish your guest post, there are sure shot chances that you get various comments that may contain queries related to your post. Make sure you answer each and every query posted on to your post. This is an important step while you want to make your targeted customers engaged in your company and the various posts rendered by it. To let the customers or clients remain engaged with your website, it is very important to hold an open platform for two way communication.

Always ask for suggestions and feedbacks through comment, this could prove to be really helpful if you want to keep upgrading your posts using new innovative ideas.

  • Target newbie while writing a guest post

Guest posts should always be written targeting the beginners. There are larger chances the beginners would visit the website. The guest post should be designed specifically targeting the beginners; the content included should simple enough to be understood by a beginner.

Thus, these are the various strategies that would help you in designing the most effective guest post. Make the most out of your guest post so that you could enjoy the benefits rendered by various other branded names. A guest post is the most popular way of getting large number of traffic towards the website. It is like extracting the resourceful from the websites that have excellent page ranking.  Keep a check on the effective ways of writing a guest post so that you could update your knowledge and design some of the most efficient guest posts.



What Makes a Backlink A High Quality Backlink?

What Makes a Backlink A High Quality Backlink?


Ever thought of why a backlink can be important for your content? Yes, there can be many reasons of why there is a backlink in your content and what value will it add to your content. But, before you add a backlink randomly, you should understand why a backlink is important. A backlink is actually important as it links from the business websites to the contents of the personal blogs. Apart from this, it targets on specific keywords, which are brought up on the blogs. Backlinks are mostly embedded in the contents to increase the traffic to the commercial websites. This helps in many ways as the backlinks are developed in such a way that it helps in every ways. But, before you acquire a backlink to your personal blog, you should know how to make your selected backlink to be a high quality one. To make a backlink successful and highly qualified, you must be doing one thing perfectly and it is to follow this important fact.

From a relevant source

The main trick applied by search engines is that they are desired to provide relevant search to the sources. Thus, when backlinks are evaluated by the search engines, it is first considered that there should be a perfect link to the relevant source. The more appropriate you can make it up for the content, the more it can be familiar for getting the backlink to be highly qualified. The Search Engines mainly count on the relevance of the linking site.

From a trusted source

This is quite logical indeed that a high quality backlink would definitely come from a trusted source. If the source is trusted enough, it gets a green signal from the Search Engines. First of all, to measure if a website is trustworthy; you need to check for spam issues in the website. However, in most of the cases it is not. However, it is to be always kept in mind that the higher the quality of trust for a website is, the higher would be the quality of the backlink. This will give a fair chance for your content to be encoded with a high quality backlink as the source will outcome as a good result for the backlink.

Sends traffic

One of the most important finds for every website is traffic, so if the traffic is redirected to the commercial website from your blog, then it must be considered as high quality content. Thus, to make the backlink to be high quality some facts may always be considered. The more you can generate traffic to the commercial website, the more you can actually turn increasing the quality of the backlink. This is quite a straightforward quotient, which interrelates with the level of traffic to the website.

Exact/phrase/synonym match anchor link text used

The first thing that you can take up in your mind is that whenever any keyword is searched on the internet, search engine redirects to the blogs. The one thing that you need to take control of is the exact keyword and the phrase. If the backlink is targeted on such a keyword, which is most, searched, the backlink would be automatically considered to be highly qualified. Exact phrases of the backlinks when searched by the people, automatically generates to these backlinks and then to the commercial websites.


The next important thing would certainly be the context of your content. The more your content is viewed, the more your backlinks are. Thus, there is a specific reason why content is quite beneficial as well. What you need to do is quite simple indeed. You have to make your content the best or in other words, you need to make it viewed many times as well. The more views you can bring up for your content, the more are automatic views for the backlinks as well.

On a page with Page Rank

Page Rank is also a very important aspect to look out for. Similar to the Trust Issue of websites, the preference goes to the websites who are ranked with a better Page Rank. Thus, before you start with the backlink, you are about to develop, you must consider the web page to be ranked a little higher. Still, it is not the only fact to look out for; you must place exact backlinks in your content to increase the quality of it. This will help in other terms to make your content to be higher quality indexed as well.

Next to backlinks to authority websites

The best part is when you get a commercial website on your backlink; you need to keep it up to the authority of the website. The backlinks should be developed in such a way that it redirects to the website only without any other route to a third party website. The more this is maintained accurately, the more it is beneficial for the backlink as well.

Not reciprocal

Websites do not like negative approach to the content. You just need to plug in a positive effect of the backlink which will redirect to the website as well. The search engine verdicts to be the website as banned if a negative approach from the backlinks are uploaded to the content. So you have to make it positive as well.

Few other backlinks on the page

Remember one thing that search engines do not prefer all backlinks to be redirected to a single commercial website. In other words, there is a limit to add backlinks to a website be it low or be it high. When a website sis stuffed with too many backlinks, there are too many automated third party redirection towards the site. This actually creates a negative impact on the website and thus the quality of the backlink has a verdict to be bad. Thus, the lower the limit of the backlink presented, the higher is the quality of the backlink. So try to make out of the better options in the source of the backlinks which you are forwarding in the content.

How to check a Google Penalty & tools used to check a Google Penalty

How to check a Google Penalty & tools used to check a Google Penalty

What is Google Penalty?

Google Penalty is actually a negative impact on a particular website. It is based on the updates of a website according to the Google’s Search Engines. Or you can say it is may be because of an algorithm update or of a delicate intention.

Well, if you are obtaining a website and you are aware of any such penalties charged by Google, you can follow up this guide to know more. Checking a Google penalty only requires three basic steps to come across which includes:

  1. Monitoring Your Data
  2. Identifying the Different Types of Google Penalties
  3. Finding a Google Penalty

Step 1: Monitoring Your Data

Monitoring your website traffic and looking up for who is viewing your website is always essential if you want to take the website to the top. Here are some tools that might help you in monitoring your data in different ways.

  • Google Analytics: Google Analytics is a key for tracking your views. It actually provides an in-depth glance to check your site in various ways including the track changes. This specific tool interact your website with many other SEO tools, which help in developing your website.

  • Moz Rank Tracker: The main trick for using this tool is to track your website activities including the visitors. This tool links internally with the Google Analytics Tool to track the data and offers a premiere version for a live tracking.

  • SearchMetrics: The SearchMetrics offers a snapshot of your website which is visible for a suspended amount of time. This allows a real time tracking report where you can pin point problems at that instant. Thus, with many valuable tools provided with SearchMetrics, you have no more reasons to worry.


  • Seositecheckup.com: Seositecheckup.com is also an awesome tool to start up with. This tool gives you updates every moment. With the help of this tool, you can also get rid of undesired tagging of your website. There are also a variety of factors which are found on page.


Step 2: Identifying the Different Types of Google Penalties

The next most things after you have a daily track to website data is to identify the Different Types of Google Penalties. Indeed, there are lots of Google Penalties which may be acting on your website. Thus before going further, you must know why Google Penalties are affecting your website.

However, primarily, there are four types of Google penalties mostly seen on the websites, which include:

  • Algorithmic Penalty
  • Manual Review Penalty
  • Site-wide Penalty
  • Partial Manual Penalty
  • Algorithmic Penalty: This may happen every time there is an Algorithmic Update on Google. This particular update takes place randomly and if you are hit by it, it will definitely affect you in google page ranking. Google may even ban your website if you are not abiding the rules and regulations. Here are some major Google Algorithm Updates and what they targeted:
    • Panda (2011): This automatic update targeted low quality content. Here the content firms were hit the hardest along with ones booming with plagiarized contents.

    • Penguin (2012): This year, it targeted with the poor Quality Links. Sites were banned for providing automated links and then selling them.

    • Hummingbird (2013): Sites with long Tail Search Queries were hit the most this year. The goal was to eliminate the sites that were having such queries.
  • Manual Review Penalty: Manual Review Penalties can occur any time in a day. It occurs mainly due to the effect of manual complaining to google. Basically, when one manually complains Google about contents in your website, google blacklists it. The next step occurs when google verifies the issues. If you are caught, you may be straightaway terminated from using the website anymore.

  • Site-wide Penalty: The Site-wide Penalty is definitely a penalty that you will never like to see. This is actually the meaning of which that the site has been viewed by Google and is reviewed as a spam. This penalty drops down the search engine rankings and thus the website can be terminated. Most of the time, if this happens with your website, you may face the rule of getting banned from Google. Thus, definitely one can say that the Site-wide Penalty is a penalty that you would never like to come across with.
  • Partial Manual Penalty: The Partial Manual Penalty actual means that there is a manual reviewer of your site who has reviewed it to be a spam. It does not at all mean that there is problem in all of your pages, but there may be a single thing which has an issue. The main problem is that may it be a backlink or any other thing, which has a problem while the Partial Manual Penalty has been activated.

Step 3: Finding a Google Penalty

Here comes the real part where we need to find the Google penalty that has affected your website. This part can also be figured out with major three steps which include Check Indexing, Check Keywords as well as Check Your Visitors. So if you are having issues with Google Penalty, check this out:

  • Check Indexing: If you are concerned to receive a site wide penalty, you can opt for indexing your website. Just type in your website URL to google.com and hit on Enter. The limit of search thus becomes shortened and you can check as your website coming up. You can now see your website and if you do not then your website is caught! You can thus take the help of Google Indexing, as this will give a clear status to you of what your website is currently facing and how it is facing.
  • Check Keywords: Keywords are another important thing to focus on. If you are holding a good value of your website, then with the help of keyword search, people should be redirected to your website. You can track on google keyword search to find the results. If you find your website coming up, then it is good and if not, then there is a certain drop in your rankings. You can get to know if you are penalised or not.
  • Check PageRank: With the help of Google Page Rank, you can automatically get to know the ranking of your page. There may be a promotion of any other page but if there is a demotion in yours, then you are definitely caught under Google Penalties. This might be quite sensual indeed as a matter of fact but you may face problems with it. One of the best things that you can check with Google Page Rank is that you can track a real time update for this.


  • Check Your Visitors: One of the best things is to check manual visitors. Log on to the control panel of your website where you can view a real time update of your website. You can monetize it any time. However, what is to be focused on is a sudden drop of visitors. If this happens, then surely there are some problems with the website. You can find it out as a Google penalty.

Finding out whether your website is caught with Google Penalty or not is quite important indeed. Thus, if you do not know how to find out Google penalty for your website, these 5 Tools may help you out.

  1. Google Webmaster Tools: One of the most important tools to be updated even before getting penalised is definitely Google Webmaster Tools. With the help of Google Webmaster Tools, you can get notifications of about everything, which will affect your website in Page Rank. Thus, you can automatically detect the problem.


  1. Screaming Frog Web Crawler: The tool Screaming Frog Web Crawler is actually specialized on certain aspects of your website. It allows you in detecting the duplicate contents, dead ends as well as internal redirects.
  1. Moz’s Google Algorithm Change History: This is one of the most important tools if Google Penalties are concerned. You can track all algorithm updates, which has affected your website whenever it has occurred. The main aim is certainly to forecast these issues and then rectify all. So if you are using Moz’s Google Algorithm Change History then you can track all changes.
  1. Majestic SEO: When facing Google Penalties, there must be one site to guide you and certainly, this is the one. It has all to do with badlinks. The tool detects all sorts of back links, which helps to clean up the website later on. Majestic SEO actually helps to denote all certain changes that you need to make for your website. It is definitely a good Alternative.
  1. Fetch as Google: The tool “Fetch as Google” has many positive features, which enables users to find how google sneaks in a pulls out an URL in your site. This is actually a great tool to detect basic errors in your website, which are being redirected or blocked by robots. It also helps to check the response time for your server.