The best paying mobile ad networks
We in this article will talk about the best mobile ad networks that can help the users make good money. As we all know the mobile users are increasing. Those who use the internet from phone are much higher than those who are using the internet from computers. This is exactly why many mobile specific ad networks have taken the market by storm. There are so many of them that it can be very difficult to understand which is a good network and which one is not. All we want is a reliable ad network that can pay on time and help us build a good revenue. We will make this challenging job of getting good mobile ad networks easy for our readers by listing the best ones that you can get. We are not saying that all these will get you the same results. There are a lot of factors that work on determining which mobile ad network will be good for you. Do try each of these options till you feel that you are absolutely satisfied with the results.
AdMob – The name that tops the list is AdMob. It has been functioning since 2006. This ad network belongs to none other than Google themselves. No one can actually beat Google when it comes to online advertising space. It is also placed well in the advertising platform as well as Adsense. The functionality that you can expect from AdMob is almost flawless. It has an easy app integration. It is best suited for all those who are new into mobile advertising. It was actually purchased by Google.
The advertising that AdMob does is very intrusive and less aggressive compared to the others in the business. Well we will also let you know some of the drawbacks of AdMob and these are the revenue generated by AdMob is lower compared to many. If you are an experienced player and you are looking at a high revenue you might like some other option in the list.
StartApp – This is a very good mobile ad networking option that you must try. It will allow you to implement interstitial advertising. This means that between two sections, pages, websites or mobile applications an advertisement will take over the screen for a few seconds.
Many consider StartApp as intrusive. Some also say that it is more intrusive than the traditional banner advertising. However, we have to mention here that many users have made very good revenue with the help of StartApp. If you want to make some good and fast money you can try using this option. You never know it might actually work for you.
InMobi – This is a very new concept and they also have come up with a very different approach to attract users. The targeting policy that InMobi uses is called appographic targeting. This targeting increases the chance of the users to connect with the media or the apps that they are most likely to consume.
This targeting is done with the help of a simple analysis. The basis of this targeting is the previous and the present applications of the users and not the traditional metrics that are generally used for targeting. What we mean by traditional metrics is geographical and demographic data. To explain the concept further we will quote an example. For example, a person has a lot of puzzles in his mobile will look for more puzzles as that is his interest area. So we should send more puzzles game related advertisements to this user. This strategy of appographic targeting is working well with InMobi as a result they are helping the users generate a lot of revenue. The best part is that we expect InMobi to make more revenue in the future as they are coming up with new and improved ways of appographic targeting.
4. Flurry –
In 2014 Flurry was actually acquired by Yahoo. The analytics of Flurry is something that is absolutely unique to them. This unique analytics help the developer or the company to monitor a complete portfolio of applications that were actually distributed on different application stores across the different platforms. The funnels of Flurry also help to measure the customized consumer conversion metrics.
You can also easily categorise the analytics. The analytics features of Flurry ensures that the users can actually earn a lot of revenue using this ad networking. It is a part of the Yahoo developer’s network an d the App publishing. Flurry can help you to make some really interesting observations if you have the patience of driving and optimizing the same ad campaigns again and again.
Millennial Media – It is definitely a robust option but some may consider it to be a little intrusive. It can be a good option to monetize apps. If we consider the feedbacks of the users as the basis Millennial Media provides the highest possibilities to make huge revenues in ad networking. Some of the best features that Millennial Media has to offer are video and image based formats full screen interstitial, the best revenue generation among all the others in the list.
This can be easily integrated into any mobile apps. Millennial Media claims that it is a mobile – first programmatic ad platform. This ensures that the developers and the advertisers enjoy mobile- focussed ad exchange. Real time reporting is also provided to the parties concerned. Better analytics tools are also available that can help both the parties to do better targeting and brand planning. This can be a good option for anyone. However, we must mention here that not everyone can make the most revenue with this ad network they can definitely try the other options in the list.
6. Smaato – The next one that we will be discussing in the list is Smaato. This is a great option if you are looking for a real time bidding and programmatic advertising. For those into mobile apps developing and websites this can be a good option to earn high revenues.
Smaato a “Dynamic demand” platform that ensures that the users can enjoy a per impression competition for all advertising sources. This concept ensures that good revenue is generated by the use of Smaato. The Smaato is connected to more than 390 demand partners and the platform of Smaato is free to be integrated. There are no real downsides that exists in the application. The revenue earning possibility of Smaato looks good. You might catch the fancy of the demand partners too. Many do use this network and are satisfied with the results.
7. Leadbolt – It is actually an Australian company that entered the market of mobile ad networking in 2011. Although new Leadbolt is already making its mark everywhere. They were awarded the Australian Business Award along with many other awards. They are at present working on across 65000 apps. They are serving around a five billion ads on a monthly basis. They are spread over 150 countries. You can compare the success of Leadbolt by considering the fact that AdMob which is the biggest one in the business is serving 40 billion ads a month. AdMob is way older than Leadbolt and was acquired by Google even before Leadbolt was started.
Like all the others that we have mentioned in the list Leadbolt also provides a number of features to the users. App Wall is the best feature that Leadbolt has to offer. This feature allows the user to integrate the Leadbolt advertising into their own application without the use of an SDK or even a single line of coding. The best part is that Leadbolt helps the developers with a single platform to control all the applications and also see the analytics. The analytical capabilities include an app engagement statistic. This measures the engagement of the user with the app. With the help of this the users can ensure that they are able to optimize the balance between the advertisement shown and the application. This is a good way to ensure that the number of advertisements will not lead to any loss of user engagement. The developers can use both videos ads and interstitial in the products. Doing this they can test which type of ad is working best for them in different situations and placements. The publishers are also allowed to directly connect with the premium advertising partners through the help of direct deals marketplace. This leads to a high fill rates as well as eCPM levels. The advertising partners of Leadbolt include Groupon, Walmart and Pepsi. As the network of Leadbolt so effective it definitely puts a very positive impact on the earning levels.
8. Chartboost – As soon as one of your apps is a success all that you want is that your fans should be aware of the new apps that you are coming up with. This is possible if you do cross promotion of the new apps in the existing application. This is a popular method that is used by many and can increase the profits by positively impacting the downloads of the apps. Chartboost is a very good mobile ad network idea for those who are into online games. What Chartboost does is that it makes a group of mobile game developers. Some of the developers in their list includes Rovoi and DirtyBit.
Chartboost is very good with cross promotion. They are the only one who can provide with the most popular mobile only ad platform for gaming apps. Chartboost claims that they are at present working with almost ninety percent of the top mobile game developers. They will promote the ability of their partnering developers and help them take better decisions. The ad campaigns of Chartboost are data driven and absolutely transparent. The Chartboost allows both video ads and interstitials. The integration with Chartboost is very simple because a single SKD suits all the channels of ads. All that you need to do is spend five minute and write ten lines of codes in order to start using Chartboost. The next thing you know is that you are making money from their ads. The developer gets about 90 to 100 percent of the revenue generated and that is indeed a high figure. The cost Chartboost charges is 10% of each transaction that they will be handling on behalf of the user.
The names that we have mentioned above can be trusted easily and we guarantee on them. However, there are somethings that you must be aware of regarding mobile ad networks. The features like control panel and analytics are a common feature for all the mobile ad networks. Thus your comparison should be between the platforms in order to understand which platform does what better. Most of the names that we have suggested above handle a huge ad impression every month ensuring that the revenue you earn is good. Millennial Media is however is the one that is sorted after the most. If you are a game developer then chartboost can be a great option for you. The platform of chartboost is designed in such a way that the mobile game developing companies get the most of it.
No matter which network you start with there is no hard and fast rule that you have to stick to one network only. You can easily move from one network to the other if you are not satisfied. All these networks are very competitive and they will always work in order to give you the best experience. So do not stop until you are hundred percent satisfied. Changing from one network to the other is easy and they have SDK’s that are very easy to integrate. You can also test one network for some time and see how it works for you. We know that getting the best ad network for your application is not an easy job but we hope that this article of ours will definitely be able to help you.
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