Top 10 tips for using YouTube optimization for local SEO
We will try to discuss about a local search optimization tactic that is actually used by many SEO professionals. It is called the YouTube optimization. Why we say that it is the best because video promotion is something that very few business have opted for. It is a new thing and many people are yet to understand the importance of it. If you look in the recent past you will find that more and more people are opting for a video promotion as it can have a better impact on the customers. Some people are of the opinion that if they have a good product that is already established do they have to do video promotion? Well it is always a good idea to keep promoting the products no matter how popular they are. The market is getting very competitive and people will forget things easily if they do not get to see something for a long time. Everyone wants to try something new and look for the best option so never ignore the power of a video promotion.
If you are new to the concept of video promotion then is article is what you need. We will try to help you not only understand the concept but also how to optimize the videos. There are some technical tips that you must be aware of before you move ahead with this concept. In this article we will basically try to discuss these tips. We can only give you guidance but you must keep in mind that the video must be compelling and the subject matter of the video should be good enough to make an impact on people. If your video is not good these tips will not be able to make much of a difference. We are not saying that the quality of the video has to be great. There are many video on YouTube that are not of great quality but they are popular simply because the content of these videos are too good. You might have a video that has a very high resolution and the picture quality is also awesome but it will not be able to get enough audience if the video does not have a strong content.
You will come across a lot of videos that are giving information about the product but do people really want to know about the product you are selling? Try to make the ad imaginative along with being informative only then you will be able to make the impact on the viewers. The best way would be to make videos that are short in duration and can be spread over a certain period of time. Each video should focus on one aspect of the product or one area of the industry. For example you can make a series of “how to” videos. These can help you get more viewers and make the site popular in a small duration of time. These can also help you prove that you are an expert in the area and improve the ranking of your videos. It can also convince people that they can pay you for the service that you are providing.
There can also be videos on educating the customers on “how to select” the right product for themselves. Like “how to select the perfect night cream” etc. It will tell the customers how the quality of your service is too good and they must take these services if they want a better guidance in the matter. You can help the customers to choose better and ensure that you communicate well how they can choose you over your competitors.
Apart from the videos that we have discussed so far there can be other videos too. The imagination of yours is the only limit when it comes to produce videos. Making a good video is not as difficult as you think. All that you will need is a good cell phone or a digital camera. There are many software packages that are easily available to edit the videos. The packages are not very expensive too. There are many videos made by people across the world some of them are not of the best quality but the message that these videos contain is critical. If the message of the video is good no one can stop it from becoming popular. We will now discuss the top 10 tips that you can use to YouTube optimization for the local SEO.
We cannot say exactly hoe Google actually uses this information. Some time back these videos could be accessed by using the Google maps and YouTube also had this search option for searching videos within an area. These options are not there anymore but the data is still present. This is why they will search for videos as per the geographic proximity of the user searching. You never know Google might one day want to bring back this data to the surface so that they can be used once ore by the users.
Always keep in mind that Google likes videos because the people who are surfing the net also like the videos. The videos thus have a very good influence on the search. You can use the tips we have mentioned above to optimize the video’s content and it will also provide you with a very strong tool for drastically improving the local search rankings. Many people often have more than one video. It is a good idea as it can help you to promote your business better. When you have multiple videos it is more important that you optimize your YouTube channel with a description that will link to your website. These will also help you to link some of your main social media profiles too ensuring that you make your business more popular. Do keep the points in mind and you will never feel that optimizing the YouTube videos is a challenge. If you do not have a video try to make one and see how it can change the ranking of your site on Google.
No related posts.