Tracking with CPV Lab
Of all the tracking softwares available in the internet, I found CPV lab is far best among many others. Today, I am going to show you how to create your first campaign with CPV Lab.
Without tracking setup for your campaigns, you cannot turn your campaign to profitable one. Or with the help of campaign you can optimize your campaign to get better ROI than before. Every successful marketer use tracking for their online advertising campaigns.
For affiliates it is really important to have tracking setup for our campaigns. Those who don’t know how to install CPV Lab, can find a video showing how to install CPV lab here
To start with creating your first campaign with CPV lab, log in to your CPV lab by entering your login details.
After logging in, you will be taken to your dashboard. In the top menu, you can find the following menus.
In order to setup a campaign which contains a single offer, use Direct Link & Landing Page, if you have two offers means like step 1 and step 2 offers, then you should choose Multiple Options.
Anyways, here we are going to show you how to create a campaign with single offer. So, for that, when you mouse hover on Add Campaign, click on Direct Link & Landing Page,
In the next step, you will see the following screen
Give a name to your first campaign in the “Campaign Name” field and choose the predefined source, which means, traffic sources like Bing, Google Ad words, 7 Search, Plenty of Ads. If you are traffic source is not available in predefined source means, you can add your source in CPV lab as shown below.
Now, in the next step, enter your Landing page url, and offer url and give them appropriate values. Here you can split test different offers and different landing pages.
For the field “LP Name” give a name for your landing page and for the field url give your lp website address. And for ID, give any random number and for Share %, give 100% if you want all of your traffic to be sent that landing page only. If you want to split test two different landing pages means, you can enter ID’s as 1 and 2 respectively and for Share %, you should give 50% and 50%
You can also set different Share % for different landing pages, it all about your choice only.
You can, enter different landing pages and different offers and split test them and you can eventually find out which lp is working and which offer is giving good ROI.
After entering these details, save your campaign and automatically your tracking link will generated.
Campaign URL will be your tracking link which you need to link with your ad banners. When someone clicks on your ad, it will lead to this tracking link in the above and then, that tracking will lead the user to appropriate Landing page.
And in the above screenshot, Edit Landing Pages Offer Link, is the link where you need to use in the landing page for call to action, which will eventually takes the user to the affiliate offer.
In short, Campaign URL will be the url which needs to be linked with your ad. Where as Landing Pages Offer lInk will be the link which needs to be used in the landing page for the call to action button.
After adding your offer link to the call to action button or link, you need to paste the landing page code in your landing page in order to make the tracking link. Please “Step 2: Add Code to landing Pages” at the end of your html code like the below.
Add the above to your landing page html code just above the </body> tag,
After placing the landing page code in your landing page, your landing page links will work.
PS: If you directly click on the offer in your landing with tracking link installed in it, the links won’t work as the landing page needs to be opened with Campaign Url.
With this CPV Lab, you can pass custom parameters and di split test and finally you can optimize your campaign with good ROI.
In the next topic, I will be covering even more about CPV Lab.